David Rodriguez

David Alberto Rodriguez-Carral +52 --Commercial | Product Engineering | Manufacturing 25 years of experience in the industrial sector, operation of productive areas, various machinery for forming and processing steel products, metallic finishes and powder coatings, resistance welding, storage and handling of finished products. Re-engineering Projects Management, Resources Optimization, 5S, Kaizen, SMED. Commercial Management, Negotiation B2B and B2C. Commercial team management and resources balancing. Decision maker to reach profitability and ROI. Customer retention, long-term commercial agreements, planned supply, scheduling, seasonal management. Sales team leader. EXPERIENCE 1998 – 2023 DEACERO SAPI de CV. San Pedro Garza García, N.L. Mexico. One of the largest steel wire producers in the world. Building and industrial wire products manufacturer. 2020 – 2023 | Commercial Manager | Industry Responsible for sales of finished products and production supplies for the wood, furniture and packaging sectors across Mexico. In charge of 4 sales executives. Brand positioning. Commercial operations, customer and distributor development, key accounts negotiation. Sales over 25,000K USD/Year 2016 – 2020 | Commercial Manager | Steelworks Products Management of sales operations of industrial wire rod as raw material for the manufacturing of various goods and products for the hardware, industrial, agricultural, commercial and mining segments. Invoicing 30,000K USD/Year. 2012 – 2016 | Commercial Manager Jr. | Sales of alternative products Find an alternative the placement for sale of non-metallic products, scrap and waste with high metal content from the steel manufacturing processes. Market creation, search for raw materials buyers for the recycling of metal, chemical, plastic, construction, and farming industries, as well as the sale of obsolete materials, machinery and equipment with high commercial value. 1998 – 2012 | Head of Production / Projects / Maintenance (Wire Plant Saltillo) Manufacturing of finished products, resistance welding processes, powder coating, straightening and cutting, fences and barbed wire, among others, and in charge of more than 60 workers. Responsible for projects like equipment upgrade, electronic controls and mechanics of productive machinery. Coordination of outsourcing services for construction, high and low voltage electrical maintenance works. Various training trips with machinery suppliers in Germany, Greece, Italy and Spain. Responsible for all maintenance tasks on productive and services equipment. Decision maker for purchase of peripheral service equipment, pumping, air compressors and electrical panels. Talks and meetings for launching new products to customers across Mexico and US. ACHIEVEMENTS    Monthly billing records in 2021 and 2022, with an 23% increase compared with best year on record (2020) with 2 records in profitability in April and May 2022 Increase in collection rate from 87% to 94% from 2019 to 2020 and sustained until 2023. Responsible for the set-up tasks of the Reja Deacero® project machinery and equipment within the projected time. Collaboration to position the product as the most innovative product of its type in- in Mexico. ADDITIONAL RELEVANT EXPERIENCE Aug – Nov 1998 Camionera del Norte (CANOSA) International / Navistar tractor truck dealership and services Responsible for after-sales services and warranty administration. EDUCATION Electronics Engineer Instituto Tecnologico de Saltillo (1998) LANGUAGES Spanish (Native Language) English, conversational level PROFESSIONAL DEVELOPMENT Liderazgo Financiero – EGADE ISO 9000 Certified Auditor – SISMA Consultores Harvard Negotiation Project – CMI Interser Negotiation Workshop II – CMI Interser | Universidad Anahuac Global Manufacturing Management and Executive Skills Program – University of San Diego PERSONAL INFORMATION Mexican citizen Mexican passport and US valid Visa Married, 2 children