WORK
E-COMMERCE + DIGITAL MARKETING SPECIALIST, SELF-EMPLOYED
2019 - Present - Mexico City, MX + New York, NY
Offering 360-degree strategies and development for both established and emerging
brands. Specializing in development on the Shopify, Magento and WooCommerce
platforms, I provide a global perspective that will set the groundwork for opportunity
and expansion.
- Develop and manage global e-commerce sites for brands
- Experience in US, EU, and Mexican markets
- Active clients include TUZA Jewelry, Cruda Shoes, and Lickyboy MX
MANAGER, GLOBAL DIGITAL MARKETING, AHAVA
2019 - New York, NY
DAVID PETERS
I am an E-Commerce and Digital Marketing Specialist with experience in driving
successful marketing and e-commerce
strategies. My ability to align and deliver
the best-in-class brand messaging across
marketing channels, acquire and retain
customers, and increase sales and overall
growth has always been consistent. I am
passionate about data, technology, and
building seamless and positive customer
experiences.
m. -
e.-in. /in/meredithpeters
SKILLS
- Shopify, Magento, WooCommerce
- Adobe Photoshop, Illustrator, InDesign
- HTML5, CSS3, Bootstrap
- Google Analytics, Magento BI
- SEO/SEM, Email Marketing
- Mailchimp, Listrak, Klaviyo
- Fluent in English
- Working Proficiency in Spanish
A contracted role through Wünderland Group. A key lead and cross-functional peer in
Digital Marketing, Global Websites, and IT functions, this role managed the
e-commerce strategy plan and coordinated web and digital marketing creative
production in order to improve the customer experience, maximize conversion, and
increase sales and profitability.
- Increased revenue by an average of 5% M/M in six months
- Lead mass email deliverability audit, increasing overall deliverability by 10%
- Identified and remedied technical issues hindering revenue growth
E-COMMERCE + DIGITAL MARKETING MANAGER, MIGNONNE GAVIGAN
2017 - 2019 - New York, NY
Ownership and management of all MignonneGavigan.com content including branding,
customer acquisition, inventory, order fulfillment, customer service, site
functionality, and data analytics. Managed daily operation of e-commerce site via the
Shopify platform, all social media channels, content/promotional calendar, and executed on all content creation, including seasonal photo and video shoot production.
- Lead original e-commerce and digital marketing strategy
- Managed content calendar and production across all channels
- Maintained relationship with all external partners
E-COMMERCE MANAGER, TANYA TAYLOR
2016 - 2017 - New York, NY
Responsible for the overall experience and performance of all online sales channels
including TanyaTaylor.com, Spring marketplace, and private client sales. Planned
digital marketing strategy and maintained partner relationships for Email, Affiliate,
SEO/SEM, and Paid Media, driving new customer acquisition and customer retention.
- Managed all online sales channels and digital marketing strategy
- Assisted Marketing Director with seasonal NYFW presentation production
- Produced all on-model and flat-product photo shoots
