David Okeleye

DAVID OKELEYE LinkedIn | Portfolio | GitHub PROFESSIONAL SUMMARY Data Analyst with 3+ years of experience analyzing user behavior and product performance in B2C environments. Skilled in SQL, Tableau, Power BI, and Excel with strong expertise in KPI monitoring, user funnel analysis, experimentation, and dashboard development. Experienced in transforming large datasets into actionable insights that improve user engagement, retention, and monetization strategies. Proven ability to partner with product, marketing, and engineering teams to deliver data-driven recommendations and support product feature evaluation. TECHNICAL SKILLS • SQL, MySQL, PostgreSQL (Advanced Queries, Data Cleaning, Aggregation) • Excel (Power Query, Pivot Tables, Advanced Formulas) • Power BI, DAX, Tableau, Looker (Dashboard Development & Data Storytelling) • ETL Workflows, Data Transformation, Data Modelling, Data Cleaning, Data validation • GitHub, Microsoft Fabric, Google Workspace, Microsoft Teams CORE COMPETENCIES • KPI & Engagement Tracking • Exploratory Data Analysis (EDA) • Player / User Behavior Analysis • Statistical Analysis • Forecasting and Trend Analysis • Stakeholder Communication • Cross-Functional Collaboration PROFESSIONAL EXPERIENCE Data Quality Analyst AMDARI - Canada August 2025 – Present • Perform SQL-based analysis across multiple product and operational data sources to identify trends in user activity and platform performance. • Develop interactive Power BI dashboards tracking key KPIs including user engagement, feature usage, and product performance, enabling real-time business monitoring. • Conduct exploratory analysis on user behavior data to identify anomalies, trends, and growth opportunities. • Automate recurring analytics reports and dashboards, reducing manual reporting time by 50% and improving stakeholder access to insights. • Led a large-scale data quality improvement initiative, cleaning and standardizing 1M+ records, increasing dataset accuracy by 95%. • Partner with cross-functional teams to translate business questions into data-driven insights and analytical solutions. Travel Data Analyst Sanctuary Global Travels – Nigeria March 2023 – October 2025 • Built automated analytics dashboards to track customer booking behavior, marketing performance, and revenue KPIs. • • • • Wrote advanced SQL queries to analyze customer booking patterns and demand trends, helping identify high-performing destinations and contributing to a 10% revenue increase. Analyzed customer engagement and marketing campaign data, improving campaign targeting and increasing engagement by 25%. Performed cohort and behavioral analysis to understand customer journey patterns and support pricing and service optimization. Improved ETL and reporting workflows, increasing reporting accuracy by 20% while reducing manual data preparation. PROJECT EXPERIENCE • Designed Tableau dashboards integrating SQL forecasting models to predict monthly revenue trends with 70% accuracy. • Conducted behavioral analysis on transactional data to identify customer retention patterns and churn indicators. • Used SQL to analyze employee turnover and departmental performance, and salary disparities. Delivered insights that reduced attrition and improved departmental efficiency. EDUCATION Master i n Data Analytics 10Alytics, Alberta, Canada BSc. Nursing Rajiv Gandhi University of Health Sciences - India