David McNeal

In the digital age, running a business requires a great deal of writing. Your website, your blog, newsletters, product descriptions, sales copy, advertisements, updates, social media posts, and the list goes on. Who's going to write it all?

And there’s more. There’s keyword research, search engine optimization (SEO), editing, publishing, and distribution. Are you going to take 15 or 20 hours out of your week to do all of that? It seems unlikely. So what are you going to do?

And there's more than that. There’s also keyword research, SEO, editing, publishing and distribution. Can you afford to take 15 to 20+ hours each week to do all this? Most likely not. So what will you do? And if you do, are you fully confident that you can create quality content that is relevant, valuable and of the highest standard?

If not, it’s time to outsource writing to a professional.

When choosing a freelance writer for your business, look for the following seven essential characteristics. Every good content writer should demonstrate:

1. Adaptability to any topic or niche

2. Well connected to reliable sources

3. Complete understanding of SEO.

4. Clear communication and focusability.

5. Reliable and productive time management.

6. Patience, discipline, and a keen eye for detail.

7. Up-to-date insight on the latest trend.

As you can see, for a writer to provide the best writing services, he must do more than just write. Creating top-notch content is hard. However, high-quality content leads to better lead generation, more efficient copies of sales, and converts visitors into paying customers.

Websites, advertisements and catalogs all benefit from a professional writing service. By hiring a freelance writer for technical documentation, press releases and marketing copies will make a big difference in the way your customers view your business.

Get in touch with me today to discuss your content needs.