David Mc Hale

David McHale Heiligenberg 88633 | --SUMMARY of Skills: Marketing, Branding & Communications Management ● ● ● ● Excellent editor and writer, from PR to business plans to online landing pages (sales), blogs, and all web content. Conversant with best digital marketing practices, including SEO Small business management in various industry sectors. Clients have included: Apple, NEC, International Biomedical Corp., Shaanxi Bio-Tech Successful at writing appropriately to / for a wide range of audiences EXPERIENCE Co-founder, Content Manager Aug 2016 - Feb 2021 HealthFitPlace.com, Heiligenberg, Germany ● ● ● ● Developed organizational vision, mission and foundational structure for company in thee health & wellness niche Created and wrote blog and weekly newsletters, ad copy for product landing pages Managed social media accounts and ran Facebook advertising campaigns Directed all email marketing campaigns and reached 10,000 subscribers at peak Marketing Consultant Feb 2013 - Jul 2016 Freelance / remote, Heiligenberg / San Francisco ● ● ● ● Advised clients on marketing strategy and branding Developed operational plans for online and offline marketing and PR Executed online advertising and email marketing campaigns Wrote landing pages and marketing collateral Director Nov 2008 - Dec 2012 Pharmaseeds Company, Ltd., Accra, Ghana ● ● ● ● Co-founded botanical export company in Ghana, West Africa. Negotiated bulk export contracts with pharmaceutical brokers Organized and sourced product from small-scale farmers Established a country-wide farmer co-op for relevant products Managing Partner Feb 2003 - Jun 2007 E-Marketing Partners, Sausalito, CA ● ● ● ● Supervised day to day operations of Internet marketing and strategy company Managed largest client, NEC, personally, and was responsible for all their Silicon Valley based initiatives. Also worked with Salesforce.com as client. Created strategic direction of company under founder, Bob Heyman. Initiated International operations under Danish sister company EDUCATION Bachelor of Arts (B.A.) - Literature Yale University