-• LinkedIn
Atlanta, GA •-
David Mayr
Summary
Executive Marketing Director
Accomplished marketing professional with a comprehensive range of experience in
marketing, communications, and sales support
Proficient in managing all aspects of marketing and communications, including strategy, content, digital
engagement, events, and sales support. Well-versed in establishing and implementing marketing strategies to
increase awareness, drive net-new account growth and enhance client value via cross-selling and upsell
programs. Comprehensive understanding of B2B and Account-based Marketing fundamentals. StoryBrand
enthusiast adept at identifying stakeholder perspectives and translating them into effective strategy, content
and campaigns.
Core Competencies
• Content Marketing
• Marketing Strategy & Analytics
• Marketing Communications
• Project Management
• Event Strategy & Management
• Social Media Marketing
• Digital Strategy & Management
• Account-Based Marketing
• Client Engagement
Career Experience
Director of Product Marketing, Streamline Health, Alpharetta, GA
11/22 – 5/23
Established Product Marketing function for an expanded Marketing team. Developed go-to-market strategy for
flagship solutions, including messaging, market research, competitive intelligence, positioning, target
audience/persona profiles, and buyer journeys. Assisted with re-brand of all materials, messaging & content
development for expanded solution portfolio, website re-launch, and revised keyword strategy. Served as SME
for all marketing efforts, including content, campaigns, social media, and sales support.
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Developed Case Studies and Client Impact assets to merchandise financial and operational results at key
accounts, dramatically increasing exposure, engagement and conversions
Established competitive positioning for strategic & tactical use in head-to-head engagements
Served as SME to validate content development, including SEO/SEM, thought leadership, promotional
and social media content
Assisted in the development of Events strategy and calendar, logistics, and on-site management
Served as Marketing liaison to Client Services program to translate client experiences into successful
content marketing and sales support materials
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Director of Marketing, Streamline Health, Alpharetta, GA
7/14 – 11/22
Managed the entire marketing operation, including budget, strategy & implementation, program and content
development as well as executing all deliverables and events (internal and external). Created all messaging,
collateral, presentations, SEO/SEM as well as supporting RFP/RFI responses. Coordinated with sales staff to
support opportunities, including the development of prospect-specific materials and additional efforts needed to
increase funnel velocity. Selected and supervised outside resources in supporting important components of
marketing activities (graphic design, website, PR firm, and events support).
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Quadrupled lead generation and prospect engagement at live events
Managed all brand marketing communications including collateral, case studies, blog posts, video scripts,
press releases, lead generation campaigns, and assisted with sales presentations
Managed integrated marketing efforts including corporate website, digital marketing (SEO/SEM), and
social media strategy & execution
Managed event strategy and execution and collaborated with clients and partners to support event
marketing objectives including webinars, educational sessions, and promotional events
Delivered effective content and communications to internal and external audiences
Marketing Project Manager, McKesson, Alpharetta, GA
9/04 – 6/14
Optimized marketing and sales support efforts by overseeing the development of all marketing material across all
media. Scheduled and coordinated event management plans, including tradeshows, user group gatherings,
annual sales meetings, and the President's Club. Introduced a master branding plan to unify offerings and
implemented it across all business units. Managed internal creative resources and key vendor relationships to
support overall sales and marketing functions.
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Achieved 97% on-time and on-scope delivery of projects during final year at McKesson
Led the production of all marketing and sales support projects for a division of a Fortune 14 company.
Boosted sales funnel velocity by 10% through strategic demand generation and sales support efforts
Reduced cost by approximately $80K annually by establishing best practices
Additional Experiences
Senior Copywriter – Sage Software, Norcross, GA (Small Business Accounting Software)
Marketing Communications Coordinator – Magnum Communications, Atlanta, GA (Financial Services)
Education
Bachelor of Science in Business Administration
East Carolina University, Greenville, NC
Digital Marketing Certification
HubSpot Academy
