David M. Holtzer-
OBJECTIVE
My unique way of adding value to companies is by providing a number of soft skills
due to an extensive finance background and heavy focus of creativity as well. Being
able to see multiple sides helps you think outside of the box more easily, allowing
better problem solving and creative thinking.
CERTIFICATIONS
• Google AdWords Search and Display
• Google Analytics
• SEMrush Academy
• HubSpot Inbound Marketing
• HubSpot Content Marketing
• Certified International Procurement
Professional (CIPP
HI-REZ COLLECTIVE LLC (OWNER)
February 2020 - Present
Formed an LLC, "Hi-Rez Collective", that became a marketing agency focused on providing
smaller businesses with affordable marketing and creative services. Our primary focus is web
design and SEO, but our philosophy is to "kickstart your kickstarter", so we utilize our digital
marketing knowledge to ensure that the client receives a fully assembled, up and running
business ready to start generating leads.
The digital marketing "one stop shop" approach offers a variety of services that ensure each
client receives a fully featured, SEO optimized website with custom tailored programs to suit
each business' unique need.
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Web design and E-commerce platforms used: Wordpress, Squarespace, Shopify, Wix,
Woocommerce, Big Commerce, Site123, Weebly, and other various CMS programs
Additional services include email marketing, social media marketing, photography, and
brand consulting.
Clients are managed each month and provided with design revisions, updates, product
photos, integration services, etc.
All websites are managed through SEMrush to monitor SEO performance and optimized
continuously
Recently partnered with Boostability, a white label SEO service that provides aggressive,
white hat, SEO techniques for each client. Custom dashboards are provided so the client can
see the progress of all SEO efforts
EVANCED (DIGITAL MARKETING SPECIALIST III)
January 2020 - February 2020 (Temporary)
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Troubleshoot complex technical issues, e.g. hosting, DNS, WordPress, etc.
Serve as a subject matter expert to the client for
○ Digital Advertising Campaigns
○ Website Usability and User Experience
○ SEO Best Practices
Serve as a mentor/trainer to the DMS I & II
Create training material for the team
Provide guidance on UX & technical issues
QA and design adjustments
OUTSTAND (COMPLIANCE MANAGER)
July 2018 – January 2020
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Created and developed the Compliance role for a marketing agency that created marketing
material for financial advisors
Established strong relationships with key figures in the U. S. and Canada
Leveraged the relationships to create an efficient, dynamic asset approval workflow
Managed compliance project approvals for client assets
Wrote and launched promotions, notifications, and announcements to customers
Worked with Creative team members to traffic design and copywriting marketing assets
Facilitated project team members to help drive traffic and complete marketing project
MINIMAL CREATIONS (OWNER)
April 2017 – December 2019
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Spearheaded an e-commerce apparel design company that utilizes digital marketing,
reporting tools, and analytics to drive sales and monitor marketing campaign
performance
Increased net profit 70% in 12 months through the use of keyword planning, SEO, and
inbound marketing strategies
Yielded over 400 sales across 45 states and 7 countries with an average customer review of 5
stars
Built a brand that was offered multiple website and product design buyouts
Integrated third party companies to provide drop shipping services for both domestic
and international customer orders
Actively researched and implemented SEO tactics, email marketing, and
advertising to define target audiences and potential customers
Utilized Google AdWords , Google Analytics, and additional volume and metric tools to
follow trending topics for creating popular and profitable designs
RACETRAC PETROLEUM (PROCUREMENT ANALYST)
April 2015 – April 2018
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Managed mult-step procurement processes with Marketing and Merchandising teams
Sourced multiple projects including RaceTrac website reskin, email marketing
software, promotional items, and supply merchandise
Negotiated vendor contracts and project bids yielding in cost savings over $1,000,000
within the first year of employment
Facilitated cross-departmental collaboration to provide clear communication and
maintain transparency throughout all procurement processes
Actively pursued individual and team development by designing community
outreach t-shirts and submitting graphics designs for the annual “Sodapalooza”
campaign
Acted as liaison between Procurement and Marketing to communicate both
strategic and tactical department initiatives and successes
MANNING BROTHERS FOODSERVICE EQUIPMENT (PRICING AND PROJECT
COORDINATOR)
September 2012 - April 2015
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Worked in the bidding and sourcing of foodservice equipment and supplies by
creating quotes through reporting software, cost projection, and industry trends
Managed the submittal of all RFIs, RFQs, and RFPs released by contractors during the bidding
process
Communicated company initiatives to a larger customer base through social media
marketing
RELEVANT SKILLS (CONDENSED)
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Technical: Google AdWords Search and Display, Marketing Analytics, SEMrush,
Screaming Frog,
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Digital Marketing: SEO, Social Media Marketing, Adobe Photoshop, Illustrator,
Web Design and E-commerce platforms (Shopify, Woocommerce, Squarespace,
Wix, Weebly, etc) , SEM, Email Marketing,
EDUCATION
The University of Georgia: Terry College of Business Athens, GA
Bachelor of Business Administration in Business Management 2009 - 2013