David Holtzer

David Holtzer

$100/hr
Shopify | Web Design | SEO
Reply rate:
-
Availability:
Full-time (40 hrs/wk)
Age:
34 years old
Location:
Holly Springs, Ga, United States
Experience:
6 years
David M. Holtzer- OBJECTIVE My unique way of adding value to companies is by providing a number of soft skills due to an extensive finance background and heavy focus of creativity as well. Being able to see multiple sides helps you think outside of the box more easily, allowing better problem solving and creative thinking. CERTIFICATIONS • Google AdWords Search and Display • Google Analytics • SEMrush Academy • HubSpot Inbound Marketing • HubSpot Content Marketing • Certified International Procurement Professional (CIPP HI-REZ COLLECTIVE LLC​ (OWNER) February 2020 - Present Formed an LLC, "Hi-Rez Collective", that became a marketing agency focused on providing smaller businesses with affordable marketing and creative services. Our primary focus is web design and SEO, but our philosophy is to "kickstart your kickstarter", so we utilize our digital marketing knowledge to ensure that the client receives a fully assembled, up and running business ready to start generating leads. The digital marketing "one stop shop" approach offers a variety of services that ensure each client receives a fully featured, SEO optimized website with custom tailored programs to suit each business' unique need. ● ● ● ● ● Web design and E-commerce platforms used: Wordpress, Squarespace, Shopify, Wix, Woocommerce, Big Commerce, Site123, Weebly, and other various CMS programs Additional services include email marketing, social media marketing, photography, and brand consulting. Clients are managed each month and provided with design revisions, updates, product photos, integration services, etc. All websites are managed through SEMrush to monitor SEO performance and optimized continuously Recently partnered with Boostability, a white label SEO service that provides aggressive, white hat, SEO techniques for each client. Custom dashboards are provided so the client can see the progress of all SEO efforts EVANCED (DIGITAL MARKETING SPECIALIST III) January 2020 - February 2020 (Temporary) ● ● ● ● ● ● Troubleshoot complex technical issues, e.g. hosting, DNS, WordPress, etc. Serve as a subject matter expert to the client for ○ Digital Advertising Campaigns ○ Website Usability and User Experience ○ SEO Best Practices Serve as a mentor/trainer to the DMS I & II Create training material for the team Provide guidance on UX & technical issues QA and design adjustments OUTSTAND (COMPLIANCE MANAGER) July 2018 – January 2020 ● ● ● ● ● ● ● Created and developed the Compliance role for a marketing agency that created marketing material for financial advisors Established strong relationships with key figures in the U. S. and Canada Leveraged the relationships to create an efficient, dynamic asset approval workflow Managed compliance project approvals for client assets Wrote and launched promotions, notifications, and announcements to customers Worked with Creative team members to traffic design and copywriting marketing assets Facilitated project team members to help drive traffic and complete marketing project MINIMAL CREATIONS (OWNER) April 2017 – December 2019 ● ● ● ● ● ● ● Spearheaded an e-commerce apparel design company that utilizes digital marketing, reporting tools, and analytics to drive sales and monitor marketing campaign performance Increased net profit 70% in 12 months through the use of keyword planning, SEO, and inbound marketing strategies Yielded over 400 sales across 45 states and 7 countries with an average customer review of 5 stars Built a brand that was offered multiple website and product design buyouts Integrated third party companies to provide drop shipping services for both domestic and international customer orders Actively researched and implemented SEO tactics, email marketing, and advertising to define target audiences and potential customers Utilized Google AdWords , Google Analytics, and additional volume and metric tools to follow trending topics for creating popular and profitable designs RACETRAC PETROLEUM (PROCUREMENT ANALYST) April 2015 – April 2018 ● ● ● ● ● ● Managed mult-step procurement processes with Marketing and Merchandising teams Sourced multiple projects including RaceTrac website reskin, email marketing software, promotional items, and supply merchandise Negotiated vendor contracts and project bids yielding in cost savings over $1,000,000 within the first year of employment Facilitated cross-departmental collaboration to provide clear communication and maintain transparency throughout all procurement processes Actively pursued individual and team development by designing community outreach t-shirts and submitting graphics designs for the annual ​“​Sodapalooza​” campaign Acted as liaison between Procurement and Marketing to communicate both strategic and tactical department initiatives and successes MANNING BROTHERS FOODSERVICE EQUIPMENT (PRICING AND PROJECT COORDINATOR) September 2012 - April 2015 ● ● ● Worked in the bidding and sourcing of foodservice equipment and supplies by creating quotes through reporting software, cost projection, and industry trends Managed the submittal of all RFIs, RFQs, and RFPs released by contractors during the bidding process Communicated company initiatives to a larger customer base through social media marketing RELEVANT SKILLS (CONDENSED) ● Technical: Google AdWords Search and Display, Marketing Analytics, SEMrush, Screaming Frog, ● Digital Marketing: SEO, Social Media Marketing, Adobe Photoshop, Illustrator, Web Design and E-commerce platforms (Shopify, Woocommerce, Squarespace, Wix, Weebly, etc) , SEM, Email Marketing, EDUCATION The University of Georgia: Terry College of Business Athens, GA Bachelor of Business Administration in Business Management 2009 - 2013
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