David Guzman

DAVID GUZMÁN MARKETING DIGITAL DATA SCIENCE BUSINESSINTELLIGE TECH & INNOVATION AI & AUTOMATION QUICK SELF LEARNER RESULTS DRIVEN MISSION FOCUSED CRITICAL THINKER EARLY ADOPTER HUMANE FIRST RESOURCEFUL STORY TELLER TEAM PLAYER PASSIONATE OPTIMIZER CREATIVE DAVID GUZMÁN -– - - LINKEDIN - CHÍA, CUNDINAMARCA, COLOMBIA WHO AM I David, human, father of two, husband, professional in audiovisual communications with over 11 years of experience in digital marketing and about 6 in data analysis, business intelligence and performance optimization. I am passionate about learning, acting on data-backed insights and finding solutions to business problems. I excel in refining and optimizing processes to achieve maximum e iciency and clear objectives. Challenges invigorate me, and I tackle them with a blend of creativity, critical thinking, and a results-oriented mindset. I believe that data, methodologies, and technologies are merely instruments to achieve success, therefore I am prepared to deploy whatever is necessary to resolve business issues e ectively. My adaptability to di erent teams, budgets, and tools has directly contributed to my wide array of technical skills. Throughout my career, I have developed expertise in data science, coding, dashboarding, campaign management, social media, and content creation. This integral knowledge allows me to bring a unique perspective to the table. WHAT I’VE DONE Technodrones (2019 – Present): I’ve spent the last 5 years growing the family business. I created the brand, and manage its digital presence, but most importantly; I built the operational framework and technological infrastructure that allowed the company to expand and increase revenue by 60% from 2020 to 2023. I laid the groundwork for a data-driven organization, creating and measuring KPIs that influence pricing algorithms, inventory prioritization, shipping, e-commerce integrations, and accounting automations that enable the e ective operation of a team of +4 employees with inventory in two countries, managing 1.500 SKUs and over 400 clients. Proximity Colombia (2017 – 2019): At Proximity I grew and experienced growth; began managing Visa Inc. social media in Latin America, where I stood out for my strategic approach and rigorous process management. Which led me to an incredible opportunity to serve as an in-house consultant directly within Visa Inc.’s LAC Digital Marketing Team where I managed the Visa’s Everywhere Initiative 2018 campaign focused on participant engagement and other regional projects. Then, back at Proximity, I worked as a digital planner / growth hacker, where I initiated and led Visa’s first experiments in using data to optimize creative assets e ectively in real-time, most notably on 2019 A luent Campaign. Before that: I worked as a Sr. Community Manager for Avianca at BRM (digital agency, 2016) and as a Sales Representative and CM at Imaginamos (dev. studio that created Rappi, 2014). WHAT I’VE LEARNED (MBA in Big Data and Business Intelligence), ENEB, 2025 – Present day. Diploma in Digital Marketing, Universidad de La Sabana, 2021. Bachelor’s Degree in Audiovisual Communications, Universidad de La Sabana,-. Courses and Certifications – I am a constant learner, visit my LinkedIn profile for the complete and most up-to-date information. TOOLKIT EXPERT Power Query – M Language Microsoft Excel PROFICIENT Power Bi Google Analytics Meta Business Suite and Ad Manager SQL RestAPI VBA HTML & CSS Wordpress Microsoft 365 Google Docs Adobe Photoshop INTERMEDIATE Tableau Google Marketing Platform Git & Github Jupyter Notebooks PHP JavaScript Adobe Illustrator BEGINNER Looker Studio Python N8N Make BEYOND WORK I am passionate about mobility, mainly automotive engineering, motorsport, and racing. As a tech enthusiast and early adopter, I enjoy sim-racing, board games, puzzles, and brain teasers in my free time to stay sharp.