David Gear
Creative
David Gear
Bogota, Colombia-
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Skills
Copywriting
Advertising
Content Creation
Blogging
Web Copy
Communications
Blogs
Script Writing
Social Media
Strategy
Case Studies
Radio Content
Idea Generation
Account Management
Team Work
Producer/Director
Senior Creative with over 15 years of experience in idea
generation, directing, and campaign creation for broadcast,
digital, social media and public relations.
The ability to come up with an entire advertising/marketing
content strategy from start to finish and to meet and exceed
the clients expectations.
The professional pride never to miss a deadline and extensive
experience working with clients, management, account
managers and colleagues to get the job done and have fun
while doing it.
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Experience
Badger Communications/ Copywriter
April 2019 - December 2020,
Responsibilities - Create, produce and direct campaigns for
clients such as Vodafone, Southern Cross Healthcare, Stuff, Z
Energy and more. This involves writing case studies, blogs,
animation scripts, print ads, eBooks, social media posts and
articles.
Uber Eats Australia/ Freelance Content Writer
December 2018 - March 2019
Responsibilities - Create unique blog content for Uber Eats
Australia website.
ArchiPro / Head of Client Services
November 2017 - November 2018, Auckland
Responsibilities – Onboard, educate and book all new and
renewing members Advertising schedules.
Account Manage over 300 clients and ensure they’re
engaged and getting results from their ArchiPro membership.
Manage the production team of 5, including content, social
media and blog articles.
To book, create, write, organise, edit, proofread, and release
the weekly digital publications that are sent out to over
25,000 subscribers.
NZME / Senior Creative Writer
May 2013 - June 2017, Auckland
Responsibilities - Design and execute creative concepts that
are on strategy across all media channels.
(Digital, DM, Print, Mobile, Interactive, TV, Radio)
Generate breakthrough ideas and constantly strive for new,
better, more innovative solutions.
Show understanding of clients’ marketing needs and
consumer attitudes to plan and execute successful
campaigns.
Manage workflow efficiently and take responsibility for
timing and delivery.
To work under pressure to meet tight deadlines.
Work collaboratively with creative partners, other members
of creative and core departments.
The Radio Network / Creative Writer
May 2005 - May 2013, Auckland
Responsibilities - To create innovative, successful radio
advertising campaigns for clients, to voice and produce ads
across TRN’s stations and websites.
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Education
New Zealand Broadcasting School / Bachelor of Broadcast
Communications
February 2003 - December 2004, Christchurch
University of Otago / Bachelor of Arts (History)
February 1998 - December 2000, LOCATION
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Awards/Achievements
2019 - Content creator for Vodafone 5G launch across New
Zealand. Business to the power of 5G. Campaign included
web copy, articles, e-book, customer stories, animations, sales
tools and more.
2016 – Co-creator Longest Long Weekend Campaign
(Which broke the record for the most concurrent users on the
GrabOne site at over 2000 people, a 12% increase in site traffic
to Grabone’s site, a 20% lift in Grabone subscribers.
Longestlongweekend.co.nz had 290,000 page views and sold a
whopping 11,800 vouchers at a total revenue of $384,000.
NZME gained 30 new businesses and made over $80,000 in new
revenue thanks to ‘The Longest Long Weekend’ campaign.)
2013 - The Cowboys Runner Up 3rd Quarter (Best Writer)
2012 - Juice Award Winner (Best Writer)
2011 - Co-creator/writer NZ on Air funded Radio Play
‘Lumsden 2011’ (Starring Mark Hadlow & Ginette McDonald)
2010 - NZ Radio Awards best technical production (Writer)
2006 - Roscars Best Ad (Australian Judging Panel)
Digital/Print PORTFOLIO
https://www.clippings.me/users/davidbarrygear
Audio Showreel
http://soundcloud.com/davidbarrygear/david-gear-audio-showreel