David Danilowicz

DD DAVID DANILOWICZ Malvern PA-/- PORTFOLIO linkedin.com/in/daviddanilowicz https://www.10meters.us/portfolio PROFESSIONAL SUMMARY Senior Creative Director with 20+ years of experience in brand transformation, digital innovation, and cross-channel marketing. Proven ability to lead creative teams and deliver measurable business outcomes in the pharmaceutical, technology , and lifestyle sectors. Expert in aligning creative vision with business strategy to drive brand growth, user engagement, and ROI. Strong leadership in art direction, brand development, UX design, and omni-channel campaign execution. Adept at managing high-impact projects across digital, print, and experientcl platforms. Focused on customer experience, cultural relevance, and scalable creative systems. Seeking to bring strategic vision and creative excellence to forward-thinking organizations. View portfolio: www.10meters.us/portfolio.|Password: creativeone SKILLS Conflict resolution Content strategy Emotional intelligence AI-powered design tools Creative team leadership Flash and rich media design Strategic thinking and vision Brand strategy and development Team building and motivation Veeva Vault (MLR compliance tools) Client relationship management CRM and marketing automation platform EXPERIENCE Creative Director / Synoptek 11/2022 - Current Led global brand strategy and creative execution across digital, print, and campaign channels, aligning with business objectives, and enhancing brand visibility. Applied Design Thinking methodologies to strengthen user-centric campaign strategies and promote collaboration across marketing, UX/UI, and product teams. Implemented project management systems (e.g., Asana, Trello, Workfront) to accelerate creative production cycles, reduce bottlenecks, and maintain high design standards. Developed agile Creative Services models to support evolving product lines, ensuring brand consistency, compliance, and alignment across web, email, social, and paid media channels. Rebranded Synoptek, repositioning the company as a top-tier Managed IT Services provider. Developed integrated go-to-market campaign assets, messaging frameworks, and sales collateral templates. Collaborated with cross-functional teams, including product marketing, demand generation, and sales enablement, to deliver measurable business results and support a rapidly expanding product portfolio. Scaled and streamlined Creative Services operations, improving team efficiency, asset delivery timelines, and overall output quality by implementing standardized workflows and creative automation tools. Creative Director / MRM - Princeton, NJ 07/2017 - 09/2022 Built and nurtured long-term client relationships through strategic collaboration, creative innovation, and continuous value delivery in fast-paced, regulated environments. Drove new business growth, expanding the client portfolio to include global campaign development for BEXSERO and MENVEO, supporting global branding, messaging localization, and market rollout strategies. Oversaw high-impact campaigns using Veeva Vault and Adobe Experience Manager (AEM) to streamline medical, legal, and regulatory (MLR) approval processes, ensuring compliance, speed-to-market, and creative excellence. Launched and optimized social media marketing and CRM campaigns targeting both healthcare professionals (HCP) and direct-to-consumer (DTC) audiences, resulting in improved engagement and conversion rates. Led creative operations across HCP and DTC channels, managing concept-to-delivery execution for major pharmaceutical brands, including BREO®, ANORO®, TRELEGY®, NUCALA®, BENLYSTA®, BEXSERO®, MENVEO®, and FLU/Global Vaccines. SVP Creative Director and Head of UX / Ogilvy CommonHealth Worldwide - Parsippany, NJ 01/2013 - 02/2017 Delivered measurable business outcomes through platform optimization, UX best practices, and continuous improvement cycles. Collaborated with cross-disciplinary teams (creative, medical, regulatory, and development) to ensure compliance, usability, and innovation across all digital deliverables. Championed digital transformation initiatives, defining the agency's digital vision, and elevating strategic approaches to user experience (UX), design thinking, and platform integration. Positioned Ogilvy Health as a digital leader by scaling internal capabilities, introducing emerging technologies (AI/ML, analytics, martech), and enhancing user-centric design methodologies. Designed and executed omni-channel customer experience (CX) programs, integrating digital, CRM, web, mobile, and social touchpoints, setting new standards for engagement and personalization. Developed data-driven CX strategies and multi-channel campaigns for top-tier pharmaceutical clients, including Bristol Myers Squibb (BMS), Roche, Johnson & Johnson, Pfizer, and Novartis, supporting both HCP and DTC engagement. Digital Creative Consultant / GSW Worldwide - New York, NY 06/2012 - 12/2012 Developed and executed multi channel marketing strategies, integrating creative direction with technical implementation across web, mobile, CRM, and social platforms. Led strategic consulting on digital initiatives and user experience (UX), applying behavioral insights, usability principles, and customer journey mapping to optimize engagement and conversion. Supported digital transformation by integrating modern digital capabilities with traditional marketing models, contributing to the launch of “GSW powered by BlueDiesel,” a hybrid agency framework combining innovation with legacy systems. Associate Partner, VP Group Creative Director / Rosetta - Princeton, NJ 02/2011 - 06/2012 Committed to continuous innovation and staying ahead of industry trends to drive brand relevance, campaign performance, and customer engagement. Deep subject matter expertise across Rx, OTC, and consumer healthcare categories, with a strong grasp of regulatory requirements, and cross-channel media applications. Oversaw day-to-day operations of the Creative Department, including client presentations, agency pitches, staff mentoring, and stakeholder relationship management. Developed innovative marketing solutions for complex brand challenges, ensuring client competitiveness, and strategic alignment across multi-channel media platforms. Fostered a culture of creative excellence, talent development, and continuous improvement, elevating the team's performance and capabilities across digital, print, and experiential formats. Led and managed a department of over 36 creative professionals across five multidisciplinary teams, delivering high-impact campaigns for clients in the healthcare (Rx, OTC, consumer health), and retail sectors. Collaborated with global brands including Novartis, BMS, Otsuka, Medley Health, Purdue, LensCrafters, Allergan, Pilot Pen, Merck, and Forrest, delivering consistent, compliant, and on-brand creative execution. SVP, Creative Director / Digital | Draft FCB Healthcare 02/2010 - 02/2011 Championed a culture of innovation, adaptability, and collaboration, reinforcing the agency's leadership in delivering award-winning, multi-channel creative campaigns. Oversaw daily operations of the Creative Department, including client presentations, new business pitches, staff development, and cross-functional team coordination. Successfully served as Interim Managing Director during a key leadership transition, demonstrating agility, stability, and a commitment to agency performance and growth. Delivered strategic execution and design excellence, leading UX/UI, video content, and integrated campaign initiatives that consistently achieved measurable client success. Developed brand strategies driven by deep insights into healthcare providers (HCPs) and consumer behavior, ensuring consistent, relevant, and engaging creative solutions across all touchpoints. Led and managed a high-performing team of over 40 creative professionals across multiple business segments, including video, motion graphics, and multimedia production, delivering scalable, high-impact content across HCP and consumer audiences. Associate Creative Director / MEplusYOU Agency 06/2008 - 02/2010 Led initiatives across IMC2's digital and creative departments, overseeing project lifecycles from concept through launch across diverse verticals and platforms. Recognized for consistently delivering innovative, results-driven ideas, balancing creative ambition with strategic execution to elevate brand presence and engagement. Provided team leadership and creative inspiration to colleagues and clients, fostering a collaborative, high-performance culture focused on excellence and innovation. Built and maintained strong, productive relationships with senior clients and business stakeholders, supporting client retention, satisfaction, and new business development opportunities. Conceptualized and managed multi-platform projects across key disciplines, including online advertising, integrated campaigns, digital partnerships, and user-centric digital experiences, aligning deliverables with business and marketing goals. Creative, Director Design / Studio | Digitas - United States 01/2006 - 03/2008 Championed creative innovation and continuous improvement, establishing processes that enhanced efficiency, collaboration, and design quality across all projects and departments. Managed and mentored a team of 21 in-house designers, and coordinated up to 100 contractor hours per week, providing strategic creative direction, workflow optimization, and professional development. Oversaw a full-scale design studio operation, integrating motion design, print design, Flash design, and rich media to support six major business units, contributing to over $58 million in annual revenue. Directed end-to-end creative design and development efforts across pharmaceutical and biotechnology portfolios, ensuring consistent brand alignment and high-impact execution across digital and print media. Played a key leadership role in redefining creative standards within the life sciences industry, helping brands connect more deeply with healthcare professionals (HCPs) and patient audiences through engaging, compliant, and forward-thinking design solutions. Group Art Director / GSI Commerce - United States 10/2003 - 09/2006 Executed a creative strategy and digital brand vision for major retail clients, overseeing daily site operations, UX enhancements, and cross-platform design consistency. Managed the Adidas digital account, a $15M annual e-commerce business, handling daily creative direction, advertising campaigns, homepage strategy, and seasonal site refreshes. Led and managed a cross-functional creative team, including designers, web developers, producers, information architects, and content writers, to deliver integrated digital campaigns and e-commerce experiences. Developed and executed the online design strategy for Timberland, leading product promotion initiatives, and implementing interactive experiences using Flash technology, helping to build a $12M online business. Directed creative execution for Reebok's e-commerce platform, including design refreshes, email marketing, and high-priority product launches, contributing to $8M in sales in 2006 and supporting ongoing revenue growth. Spearheaded creative direction for Timberland's Rich Internet Application (RIA) Boot Studio, delivering the brand's first customized e-commerce boot experience, integrating advanced UX/UI functionality, and product personalization. Art Director/Designer / Lenox - United States 03/2000 - 10/2003 Led site proposal development, visual branding, project scoping, budgeting, and resource planning for new and existing digital initiatives. Successfully developed a branded e-commerce experience for Lenox, merging content strategy with robust online shopping functionality. The Lenox site redesign earned the Philly Gold Award for Best E-Commerce Site, recognizing excellence in digital design and user experience. Directed end-to-end site design and branding efforts, managing cross-functional teams, and external vendors to deliver scalable, high-impact web experiences. Reported directly to the VP of Internet Operations, contributing to the definition and execution of web-centric business goals, and digital transformation strategies. Identified skill gaps and hired specialized external agencies to supplement internal teams, ensuring timely delivery and high-quality execution across all project phases. Played a key role in scaling the company's digital business from a $600K annual website to a multi-milliondollar e-commerce platform through strategic design and operational enhancements. EDUCATION Visual Communications and Graphic Design Studies University of Phoenix - Phoenix, AZ. GP A: 3.4, AWARD AND RECOGNITION RX Award - Recognition for excellence in pharmaceutical marketing and advertising Global award: honoring creative achievement in healthcare communications Web Award - Excellence in web development and digital design Multiple successful campaign generations generate multi-million dollar revenue for major brands Led teams responsible for award-winning digital experiences across the healthcare and retail sectors