DAVID A CADIA
Profile: linkedin.com/in/davidcadia
EXECUTIVE SUMMARY
S E N I O R V I S U A L D E S I G N C O N S U LTA N T & D E S I G N T H I N K N G E X P E R T
Portfolio: behance.net/davidcadia
Youtube: bit.ly/YtThink26
Email:-
Highly accomplished creative professional with 19+ years of multicultural experience designing and
implementing forward-thinking, design projects, business solutions and training services for top-level
organizations in the United States and Central America within diverse sectors such as healthcare, education,
food & beverage, retail, restaurant, technology, telecommunications, entertainment, business process
outsourcing, NGO, social entrepreneurship, and government. Not afraid to ask tough questions, think outside
the box and learn what is needed to achieve the goals set before me.
HIGHLIGHTS
PERSONAL
I N F O R M AT I O N
SOFT SKILLS
HARD SKILLS
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Capacity to apply conceptual thinking to create world-class solutions across multiple platforms, bringing
together user needs, business goals and technical realities.
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Ability to collect, analyze and synthesize information, problem-solve, and make decisions.
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Comfortable leading multi-disciplinary teams but also working independently.
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Understanding of how to apply design principles to solve business challenges and problems.
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Expert facilitator of design thinking and lean startup methods and tools.
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Experience designing, planning and implementing projects for small and large teams.
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Valuable business and management experience attained through entrepreneurial endeavors and
specialized training.
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Excellent presentation and communication skills with several years of experience in public speaking.
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International work experience (US, Latin America, Spain) with bilingual communications skills.
NAME
David Anthony Cadia
DATE OF BIRTH
August 16, 1977
NATIONALITY
US Citizen
CIVIL STATUS
Married
ADDRESS
2149 Moonlight CT
Palmdale, CA 93550
TEL-
EMAIL-
LINKEDIN
davidcadia
CREATIVITY
CRITICAL THINKING
PROBLEM SOLVING
COMMUNICATION
ADAPTABILITY
LEADERSHIP
TEAMWORK
EMPATHY
MOTIVATION
CONFLICT RESOLUTION
WORK ETHIC
EMOTIONAL INTELLIGENCE
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Graphic Design
Web Design
UX/UI Design
Process Design
Presentation Design
Marketing (Traditional & Digital)
Learning Design & Coaching
Project Management
Event Planning
Group Facilitation
Public Speaking
Bilingual (English, Spanish)
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Mac OS, Windows
Adobe Creative Suite, Sketch
Keynote, Powerpoint
Google Apps, iWork, Dropbox
Trello, Teamwork, Asana
Lean Startup, Lean Canvas
WORK EXPERIENCE
Senior Visual Design Consultant & Facilitator - Think26
Nicaragua
Mar 2015 - May 2018
Co-founded consulting services company focused on developing design thinking based learning solutions to
help organizations foster “innovation mindset”, design new products and services and develop XXI Century
skills.
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Responsible for designing learning activities and facilitating workshops and training programs
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Performed diagnostics to identify customer training needs and define learning objectives.
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Designed personalized content and learning activities for training workshops and programs.
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Designed presentation and marketing materials for training events and company promotions.
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Wrote detailed client reports with evaluations, statistics and insight of training events.
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Performed research on new learning methods, activities and strategies.
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Gave keynote speeches at conferences, corporate events and universities.
Senior Brand Marketing Consultant - Café Las Flores
Nicaragua
Jun 2014 - Feb 2016
Provided design and branding expertise to help the company position their brand to multi-cultural market
segments, increase brand loyalty and achieve longterm strategic business goals.
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Successfully executed strategy to strengthen brand awareness across all channels (online, print, advertising and retail).
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Worked with executive team to develop a brand positioning strategy inline with longterm growth plans.
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Designed and managed facebook campaigns that resulted in 3,000 new organic likes to fan page over the course of four months.
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Provided creative ideas and strategies to improve marketing promotions for retail and restaurant locations.
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Assisted in the development of new products and services for local and export markets.
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Helped increase e-commerce sales by re-vamping website and developing targeted online marketing strategies.
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Designed multi-lingual content marketing materials for digital and print mediums.
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Provided advisory on annual marketing plan, activities and budgets.
Senior Visual Design Consultant & Creative Director - CADIMO
Nicaragua
Oct 2008 - Apr 2013
Spearheaded the launch of a design studio providing creative direction, innovative design ideas, and hands-on
artistic production while also motivating and inspiring team members to achieve client objectives in accordance
with defined requirements and conceptual vision.
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Directed all creative project management and developed a strong incentive-based working environment.
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Grew network of contacts and developed new client relationships.
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Developed training and leadership activities to promote personal growth in personnel.
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Gave keynote speeches to help promote the company at conferences, corporate events and universities.
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Performed basic administrative duties as needed.
Senior Visual Design Consultant - Q Pharmacy
USA | Nicaragua Feb 2009 - Aug 2011
Drove product and customer experience innovation initiatives for a chain of Texas based Pharmacies that
serviced 65+ senior citizens suffering from chronic illnesses such as COPD, Heart Diseases and Diabetes.
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Performed quantitative and qualitative research to gain insight on customer behavior, buying habits and opinion.
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Designed a new business model that enhanced and extended the customers experience using a human-centered design approach.
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Designed a custom CRM, dashboard and customer portal that integrated seamlessly with back-end systems to reduce time and
prescription errors, improve efficiency of employees and provide improved customer service.
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Created a “Pharmacy Lounge“ prototype for retail stores to provide a “barrier-free”, more personalized experience that used
technology and design to improve the customers experience and overall wellbeing.
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Provided advisory for strategic development of marketing strategies and plans.
Creative Director - Muro Group
USA | Nicaragua Jun 2005 - Aug 2008
Served as creative director for a Business Process Outsourcing (BPO) company in Nicaragua with affiliate
companies in the following industries: Healthcare, Pharmaceutical, Medical Billing, Food and Beverage, BPO
and Finance. Responsible for leading and managing the creative department team that provided the groups
affiliate companies with design and marketing services in English and Spanish languages.
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Directed team of designer and marketing professionals to design promotional campaigns, marketing materials, identity systems,
websites, applications, trade show marketing, videos, and other design related services.
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Managed all internal and external creative projects for clients in the US market.
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Worked closely with executive team and client contacts to understand and identify needs and define proper objectives.
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Developed training manuals and skills development activities to grow skill set of creative department staff.
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Used design thinking to provide creative ideas and solutions to internal/external business problems.
WORK EXPERIENCE
Senior Designer - MediaHippo
USA
Aug 2000-Jul 2001
Responsible for designing static and dynamic websites, custom web application interfaces, e-commerce
websites and interactive multimedia DVDs for dot.com startups and top entertainment clients such as Disney,
Sony Pictures, Warner Bros Studios, Paramount, Fox, and others.
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Designed UI/UX for websites, animated DVDs and custom online applications.
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Establish workflow and creative standards for internal staff and outside vendors/contractors.
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Developed strategies and solutions for company branding, marketing and advertising campaigns.
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Collaborated with sales reps in art development and production.
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Maintained and organized large data/ art file server.
Graphic Designer - MediaHippo
USA
Sep 1999-Aug 2000
Responsible for performing basic graphic design work across digital and print mediums for a startup digital
studio during the Dot.com era.
ACCOMPLISHMENTS
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Designed logos, corporate identity, websites, brochures, DVD menus, posters, catalogs and other design related work.
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Supported web developers with optimized graphics for web and applications.
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Contributed creative ideas and solutions to improve company branding and marketing.
2018 - Developed custom training method that integrates design thinking and challenge based learning to
accelerate innovation and XXI Century skills development in classroom and business environments.
URL: https://youtu.be/rJVaxf5Kkzk
2017 - Designed and facilitated STEM based educational competitions called the “League of Innovation” with
one of Central America’s top universities UAM.
URL: https://youtu.be/Or65SiGrUHk
2016 - Selected country facilitator for Design for Change Nicaragua, a global movement that empowers and
inspires children to change the world through design thinking.
URL: http://x.think26.com/dfcdavidcadia
2015 - Selected to coach Life Skills to over 150 at-risk youth for an international entrepreneurship and
employability program in Nicaragua.
URL: http://bit.ly/innova26movistar
2014 - Spearheaded training activities to promote business innovation for clients of one of the largest
telecommunications companies in Latin America.
URL: https://goo.gl/HMny0X
2013 - Selected semi-finalist for La Idea Business Pitch Competition for Latin American Entrepreneurs that was
sponsored by the US State Department.
URL: https://youtu.be/H1H68VArjYQ
2012 - Finalist in the first Dynamic Entrepreneurship Contest promoted by Nicaragua’s Chambers of Commerce
and funded by International Development Bank / FOMIN.
URL: https://youtu.be/1LjmJJZC_Rs
PERSONAL
REFERENCES
Chris Perez - Elite Online Media
Catalina Chávez - Fundación Telefónica Nicaragua
Chief Operations Officer
Email:-Tel:-
Website: www.eliteonlinemedia.com
Corporate Social Responsibility Specialist
Email:-Tel: 011 - Ext:35230
Website: www.movistar.com.ni
Eliana Zavala - Café Las Flores
David Kone - Opportunity International Nicaragua
Commercial Manager
Email:-Tel: 011 - | www.cafelasflores.com
Executive Director
Email:-Tel: 011 - | www.opportunity.org
E D U C AT I O N
Graphic Design Professional Certificate
Antelope Valley College - Lancaster, California - 1999
High School Graduate
Palmdale High School - Palmdale, California - 1996
S P E C I A LT Y T R A I N I N G
A N D E D U C AT I O N
Organization and management of open innovation projects
2017
8 hour workshop on the organization and management of open innovation projects between
university and private sector imparted by Dr. Roberto Osorno Hinojosa former coordinator
of the DEMOLA Open Innovation project of ITESO Jesuit University of Guadalajara, Mexico.
Central American University of Nicaragua (UCA) - Managua, Nicaragua
Train-The-Trainer Program Design for Change Spain
2016
60 hours of face-to-face training for Latin American facilitators / coaches of the design
thinking based education method Design for Change imparted by Master Facilitators from
the Design for Change Spain Association.
Fundación Telefónica Movistar - Madrid, Spain / Antigua, Guatemala
URL: www.dfcworld.com | www.dfcspain.com
Think Big: Social Innovation and Entrepreneurship Course
2015
Online course for facilitators and trainers of program focused on developing
entrepreneurial and digital skills through “learning by doing” and design thinking.
Fundación Telefónica Movistar - Madrid, Spain
URL: http://bit.ly/2MF3pBM
Escuela de Obreros: Ministry Leadership Training Program
9 month long leadership development and training program for ministry leaders for one of
Nicaragua‘s largest faith based organizations.
Hosanna Community of Family Renovation - Managua, Nicaragua
Business and Entrepreneurship Training Workshops and Coaching
2012
50 hours of business training and coaching received by international consultants and
trainers as finalist of the “Emprendimiento Dinámicos” dynamic entrepreneurship.
COSEP/CACONIC | IDB Multilateral Investment Fund - Managua, Nicaragua
Graphic Design Course Art Center at Night
2001
Fundamental course on graphic design with a focus on developing conceptual process,
design skills and presentation techniques.
Art Center College of Design - Pasadena, California - United States of America
