David C Schreiner

David C. Schreiner- - ​about.me/david_schreiner Experience CultureMap March 2019 - July 2019 Social Media Marketing Consultant ● Designed and executed Instagram content strategy for growth and site traffic for five cities. ● Supported IG follower growth of 10% to 25% depending on market, and triple digit increases in site traffic from IG. ● Ran Facebook and Instagram ads to support ad impression goals and sell event tickets. ​ The Dallas Arboretum Head of Digital ● ● ● ● ● May 2016 – March 2019 Oversee website redesign process, including managing relationship between web developer & reservation/shopping cart developer Manage our social media, from research and strategy, through to development, execution, management and analysis across Facebook, Instagram, Pinterest, Twitter, and Youtube Oversee vendors who manage our SEO, Google Grant Adwords and paid search, social media ads, and programmatic & direct digital advertising Manage scheduling, editing, and posting on Blog from dozens of authors Shoot and edit videos using both cameras with Adobe Premier & an iPhone ​June 2014 – May 2016 Digital Communications and Marketing Manager ● Designed, executed, and optimized communications strategy, content, and engagement across web, social, and email communities ● Fostered digital community around “urban resilience” and shaped the global conversation, elevating 100RC’s perspective and practice as global thought leaders ● Managed 100RC blog, including managing guest authors and soliciting cross posts ● Created analytics reports and used them to increase budget support and optimize tactics 100 Resilient Cities WPromote November 2010 – June 2014 Permlance SEO Copywriter ● Produce search engine-optimized blog posts, distribution articles, press releases, website copy, and product copy to drive conversions and engagement ● Collaborate with SEO managers and clients to improve traffic and conversion rates Skills & Tool Competencies ● ● ● Instagram & Facebook Feed Campaigns & Live Video Facebook & IG Ads Hootsuite & Sprout ● ● ● Google analytics Email writing and campaign optimization All major CMS, especially Wordpress plus basic html ● ● ● ● Basic Adobe Creative Suite Blogging & Copywriting On-page SEO Profesional Spanish Education Columbia University, New York, NY 2009 – 2010 Master of Arts in Regional Studies Latin America and the Caribbean Concentrations: Economic Growth and Development, Central American Political History Thesis: “World Bank responsiveness to the PRSP: education policy changes in Honduras” Amherst College, Amherst, Ma Cum laude in Bachelor of Arts in Spanish Minor: International Relations 2002 – 2006