David Alexander

DAVID ALEXANDER-|- | New Zealand Innovative leader with a proven track record of orchestrating strategic initiatives, driving cross-functional collaboration, and consistently delivering results that exceed expectations. Leveraging a diverse background in business leadership, sales, marketing, and technology, I bring a unique blend of entrepreneurial spirit, organisational management and project experience. Committed to creating value, I have a passion for sustainable growth, a solution-driven mindset, and an aptitude for leveraging market trends, enabling me to align strategy with market opportunities. Skilled in solution design, process optimisation, stakeholder management, and project leadership, I thrive in a dynamic environment, leading growth, developing teams and navigating complex challenges. KEY COMPETENCIES ▪ ▪ ▪ ▪ ▪ Strategic Planning & Execution Team Leadership & Development Cross-Functional Collaboration Communication and Stakeholder Engagement Strategic Partnerships ▪ ▪ ▪ ▪ ▪ Sales & Marketing Leadership Market Analysis & Trend Forecasting Business Development & Growth Client Relationship Management Service Design & Delivery ▪ ▪ ▪ ▪ ▪ Technology Innovation & Advisory Solution Design and Architecture Process Improvement and Innovation Product Management & Ownership Project Leadership and Management ▪ ▪ ▪ ▪ ▪ Financial Management Revenue Growth & Forecasting Contract Negotiation & Management Financial Modelling & Analysis Business Transformation PROFESSIONAL EXPERIENCE Project Consultant | Elegant Media | April 2023 – Present Spearhead business development activities within the New Zealand market, leveraging my extensive experience in sales and marketing to identify and cultivate new business opportunities within the mobile application development landscape. ▪ ▪ ▪ Collaborate closely with clients to understand their needs and objectives. Lead solution mapping and product road mapping for diverse clients, translating requirements into solution architectures that drive value and innovation. Lead account management, nurturing relationships with clients by ensuring exceptional service delivery, fostering client trust, and providing tailored solutions to address their unique challenges. Engaged in end-to-end project lifecycle, from initial scoping to delivery, taking an active role in project issue and risk management, ensuring proactive problem-solving. Chief Executive | Atmospheric | 8 years Transformed a small IT services provider into an internationally recognised leader in the deployment of Microsoft Cloud Services. I capitalised on dynamic technology trends and leveraged opportunities to position the company as an award-winning Microsoft Gold Partner, delivering innovative high-value solutions to both SME and Mid-Market Enterprise clients. • ▪ Crafted and executed a strategic vision rooted in mission and values, guiding the company towards exponential growth. Led development of a diverse range of technology product and service offerings, catering to distinct market segments and yielding high-value client solutions and user experiences. ▪ ▪ ▪ ▪ ▪ Designed and orchestrated comprehensive branding, marketing, and sales campaigns that resulted in annual revenue growth from $300,000 to over $3 million. Engaged directly with a diverse clientele, eliciting business requirements and translating them into tailored technology solutions that emphasised value creation and ROI. Instilled a culture of continuous improvement in response to rapid growth, consistently adapting to evolving business needs, aligning the technology, systems and processes ecosystem to sustain and support business growth. Forged robust internal and external partnerships and networks, instrumental in achieving established business objectives. Gained industry recognition by securing multiple awards, including Microsoft Cloud SMB Partner of the Year (2015) and finalist for Microsoft Cloud Enterprise Platform Partner (2016). Chief Executive| The Storage & Distribution Centre | 4 years Orchestrated a comprehensive business turnaround within the New Zealand logistics sector. I was handpicked by the company's directors to spearhead a full strategic review aimed at resuscitating the company's fortunes in the wake of financial challenges and transformative industry shifts. ▪ ▪ ▪ ▪ ▪ ▪ Undertook a comprehensive organisational review that identified a strategic niche market position, instrumental in driving the company's path to revitalisation. Articulated the blueprint for capturing the identified niche market presence, guiding the company through targeted improvements and innovation that generated renewed stability and profitability. Devised and executed an array of process and system enhancements that streamlined operations, facilitated a positive shift in financial performance, and ensured compliance with banking covenants. Conceptualised and led the development and successful implementation, of a proprietary Warehouse Management System (WMS) software platform, optimising logistics and operational efficiency. Led sales and business development functions, stabilising the client base, securing new major clients, and boosting occupancy by over 30%. Negotiated and directed the complete sale process, effecting the strategic divestment of the company to a larger industry player, thus maximising returns for the owners. General Manager | PassRite Driving Academy | 3 years Steered this vocational industry training company through a significant evolution, marked by the transition from a small driver training academy into one of New Zealand’s largest and most recognised commercial vehicle training organisations. Reoriented marketing and sales along with a shift in strategic focus from a B2C to B2B service provider and expanded operations from a single-branch entity to a multi-branch network. ▪ ▪ ▪ ▪ ▪ ▪ ▪ Rapidly transitioned from Business Development Manager to General Manager, facilitating and leading expansion to a multi-branch network. Designed and executed the implementation of robust internal systems, processes, and controls, instrumental in supporting rapid growth and enhancing operational efficiency. Developed and implemented of a comprehensive "Quality Management System" (QMS) meticulously aligned with standards mandated by the Tertiary Education Commission (TEC) framework. Strategically navigated and steered the company through the rigorous TEC registration process, ultimately securing coveted recognition as a government-approved Private Training Establishment, facilitating direct access to Government funding. Fostered collaborative industry partnerships by establishing a high calibre 'Industry Advisory Group,' leveraging expert insights and strategic direction to guide market positioning and growth trajectory. Increased the client base from predominantly private clients to over 150 corporate clients including notable entities such as the New Zealand Defence Force and the Ministry of Social Development. Effectively drove consecutive years of EBITDA growth exceeding 50% and elevated the value of the company's capital asset base by a factor of over five times within a span of three years. Strategic Communications Consultant | Pigeon House Public Relations & Communications | 3 years Established and led this boutique communications consultancy, specialising in providing comprehensive strategic communications, marketing, and public relations consulting services to a diverse clientele encompassing both government and private sectors. ▪ ▪ ▪ ▪ Proactively identified and secured new business opportunities, orchestrating end-to-end project management to ensure seamless delivery of diverse communications projects. Identified and acquired new business and managed all aspects of the communications project lifecycle. Delivered high-impact strategic communication and public relations consultancy services to diverse corporate, government and NGO clients including, Fusion Insurance, a pioneering partnership between Royal Sun Alliance and GMV; Te Puni Kokiri, the Ministry of Māori Development. Contracted as Communications Manager for the Auckland Stopover of the Volvo Ocean Race by Auckland City Council. Developed and executed a comprehensive communications and marketing strategy, encompassing media engagement, public relations, advertising campaigns, media buying, strategic event marketing, and sponsor relations. Managing Director | Sorrento in the Park | 2 years Acquired and revitalised this iconic Auckland institution renowned for its distinguished function, wedding, and conference venues catering to a capacity of up to 600 guests. This venture was procured out of receivership, necessitating a comprehensive business overhaul to orchestrate its transformation into a thriving enterprise. ▪ ▪ ▪ Led an all-encompassing business transformation, orchestrating every facet from strategic planning and venture financing to meticulous facilities development and resolute marketing efforts. Oversaw design, planning and project management of an extensive venue refurbishment, made possible by collaborative negotiations with the building owner, Auckland City, which resulted in a remarkable $250,000 contribution towards refurbishment and six months' rent relief during this pivotal phase. Achieved operational profitability within an outstanding six-month span, then navigated the sale of the revitalised enterprise, with over $500,000 forward bookings in place in an 18-month timeframe. EDUCATION New Zealand Certification in Project Management with distinction [UCOL, 2023] Business Strategy and Financial Acumen with distinction [INSEAD, 2015] Post-Graduation Diploma (Finance) [Massey University, 2010] Master of Business Administration (MBA) with distinction [Massey University, 2009] Bachelor of Business (BBS) [Massey University, 1998]