David Adeyemi

DAVID ADEYEMI 9 Adebayo Adekoya Street, Gbagada, Lagos, Nigeria |-|-PROFESSIONAL SUMMARY A creative, innovative, and result-driven professional with proven capacity as an overall strategist, organizer, concept generator, and ruthless executor in launching and marketing disruptive product offerings that stand out in the competitive markets. PROFESSIONAL EXPERIENCE British American Tobacco, West & Central Africa April 2021 - Brands & Product Territory Marketing Manager, - Trade & Distribution • • • • • • Driving trade marketing and distribution strategy in Festac Territory while ensuring the effective utilization of field force resources. Grew market share of territory by +3%. Delivered 2.6mns IMS accounting for +9% growth (vs previous period) in the overall brand portfolio in Festac territory. Delivered 1.8mns resulting to a +47% GDB growth (Apr’21 to Jun ’21) vs Same Period Last Year. Achieved 99% Premium Contribution (Apr’21 to Jun ’21) which accounts for a +3% growth increase vs Same Period Last Year. Saved the business over £100,000 by implementing an innovative method to solving the rampant case of product pilferage Nigeria & Guinea Conakry. British American Tobacco, West & Central Africa August 2020 - April 2021 Brands Support Executive, - New Categories Product Marketing • • • Initiated, proposed, and led the FILTCO multi use detachable cigarette filtering device project in West & Central Africa. Spearheaded the New Categories team with extensive consumer market data and competition intelligence analysis which was instrumental in drafting the launch and distribution strategy of modern orals in West and Central Africa. Transcribed the VELO Nigeria User Acceptance Testing which was instrumental to all digital platform launch British American Tobacco, West & Central Africa February 2020 - August 2020 Product & Business Support Executive, - New Categories Product Marketing • • • • Supported in shaping and landing New Product Offerings for BAT Nigeria. Provided key insight and feedback to the New Categories Team and Brand Agency on Activation, Key Visuals and Launch plans Developed, launch assets – Internal Communications Strategy, F1 Fantasy League, 121 Brand Ambassador Profile and Engagement Guidelines. Retail Solutions Pioneered the VELO F1 Fantasy League Gamification Strategy, which was launched by the Globe House. PROFESSIONAL EXPERIENCE Rivet, United States (REMOTE) April 2021 - March 2022 Brand & Product Designer • • • Co-designed and co-led “RIVET” as the world's first and largest consumer-powered investment platform for youth-led social change. Leveraged the immense buying-power of young people and their allies to channel resources directly into the hands of young social innovators. Connected consumers to our partnered brands, which increased the portion of sales allotted to fund youth-led activism. Ecogenic Solutions Limited, Lagos November 2018 - January 2020 New Products Marketing Manager • • • Managed execution for customer campaigns for Ecogenics Cleaning Solutions. Key liaison between product development, marketing, sales, professional services, and support. Researched, developed, and implemented new product business growth and sustainable initiatives for West African markets. LEADERSHIP EXPERIENCE • • President, National Association of Microbiology Students, Ajayi Crowther University Assistant Director, African Student for Liberty Society EDUCATION • • Lead City University ǀ MBA, Marketing (New Product Development) Ajayi Crowther University ǀ B.Sc, Microbiology PROFESSIONAL QUALIFICATION •  •    •  •  Harvard Business School Diploma in Disruptive Strategy Metropolitan School of Business & Management, UK Professional Certificate, Marketing for International Consumer Professional Certificate, Product Portfolio Analysis Professional Certificate, Product and Process Design Strategy International Business Management Institute (IBMI), Berlin Program Diploma in Innovation Management Project Management Professional Institute, Nigeria Professional PgDip in Project Management (PMP) LANGUAGE • • Page 2 English: Primary proficiency French: Limited working proficiency August 2021 October 2018 AWARD AND RECOGNITION •  •  •  •  •  Page 3 2021 The Future Awards Africa Finalist: Award for Disruption in STEM. 2020 Battle of Minds Global 4 Winners Team Ecotopia, Nigeria. 2020 Royal African Young Leadership Awards 100 Most Outstanding Youth Leaders in Nigeria. 2019 SME 100 25 Under 25 Young Leaders in Nigeria Energy & Sustainability Category. 2019 Oyo State Government NYSC Commendation For Active Contributions to Community Development.