DAVID ADEYEMI
9 Adebayo Adekoya Street, Gbagada, Lagos, Nigeria |-|-PROFESSIONAL SUMMARY
A creative, innovative, and result-driven professional with proven capacity as an overall strategist,
organizer, concept generator, and ruthless executor in launching and marketing disruptive product
offerings that stand out in the competitive markets.
PROFESSIONAL EXPERIENCE
British American Tobacco, West & Central Africa
April 2021 -
Brands & Product Territory Marketing Manager, - Trade & Distribution
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Driving trade marketing and distribution strategy in Festac Territory while ensuring the effective
utilization of field force resources.
Grew market share of territory by +3%.
Delivered 2.6mns IMS accounting for +9% growth (vs previous period) in the overall brand
portfolio in Festac territory.
Delivered 1.8mns resulting to a +47% GDB growth (Apr’21 to Jun ’21) vs Same Period Last
Year.
Achieved 99% Premium Contribution (Apr’21 to Jun ’21) which accounts for a +3% growth
increase vs Same Period Last Year.
Saved the business over £100,000 by implementing an innovative method to solving the rampant
case of product pilferage Nigeria & Guinea Conakry.
British American Tobacco, West & Central Africa
August 2020 - April 2021
Brands Support Executive, - New Categories Product Marketing
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Initiated, proposed, and led the FILTCO multi use detachable cigarette filtering device project in
West & Central Africa.
Spearheaded the New Categories team with extensive consumer market data and competition
intelligence analysis which was instrumental in drafting the launch and distribution strategy of
modern orals in West and Central Africa.
Transcribed the VELO Nigeria User Acceptance Testing which was instrumental to all digital
platform launch
British American Tobacco, West & Central Africa
February 2020 - August 2020
Product & Business Support Executive, - New Categories Product Marketing
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Supported in shaping and landing New Product Offerings for BAT Nigeria.
Provided key insight and feedback to the New Categories Team and Brand Agency on Activation,
Key Visuals and Launch plans
Developed, launch assets – Internal Communications Strategy, F1 Fantasy League, 121 Brand
Ambassador Profile and Engagement Guidelines. Retail Solutions
Pioneered the VELO F1 Fantasy League Gamification Strategy, which was launched by the
Globe House.
PROFESSIONAL EXPERIENCE
Rivet, United States (REMOTE)
April 2021 - March 2022
Brand & Product Designer
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Co-designed and co-led “RIVET” as the world's first and largest consumer-powered investment
platform for youth-led social change.
Leveraged the immense buying-power of young people and their allies to channel resources
directly into the hands of young social innovators.
Connected consumers to our partnered brands, which increased the portion of sales allotted to
fund youth-led activism.
Ecogenic Solutions Limited, Lagos
November 2018 - January 2020
New Products Marketing Manager
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Managed execution for customer campaigns for Ecogenics Cleaning Solutions.
Key liaison between product development, marketing, sales, professional services, and support.
Researched, developed, and implemented new product business growth and sustainable
initiatives for West African markets.
LEADERSHIP EXPERIENCE
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President, National Association of Microbiology Students, Ajayi Crowther University
Assistant Director, African Student for Liberty Society
EDUCATION
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Lead City University ǀ MBA, Marketing (New Product Development)
Ajayi Crowther University ǀ B.Sc, Microbiology
PROFESSIONAL QUALIFICATION
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Harvard Business School
Diploma in Disruptive Strategy
Metropolitan School of Business & Management, UK
Professional Certificate, Marketing for International Consumer
Professional Certificate, Product Portfolio Analysis
Professional Certificate, Product and Process Design Strategy
International Business Management Institute (IBMI), Berlin
Program Diploma in Innovation Management
Project Management Professional Institute, Nigeria
Professional PgDip in Project Management (PMP)
LANGUAGE
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English: Primary proficiency
French: Limited working proficiency
August 2021
October 2018
AWARD AND RECOGNITION
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2021 The Future Awards Africa
Finalist: Award for Disruption in STEM.
2020 Battle of Minds Global 4 Winners
Team Ecotopia, Nigeria.
2020 Royal African Young Leadership Awards
100 Most Outstanding Youth Leaders in Nigeria.
2019 SME 100 25 Under 25 Young Leaders in Nigeria
Energy & Sustainability Category.
2019 Oyo State Government NYSC Commendation
For Active Contributions to Community Development.