Darshan Gada

Study In India Lead Generation Case Study About Study In India ● Study in India, a unique initiative of the Government of India will help facilitate the student fraternity from all across the globe to come and experience the best of academic learning from the top institutions in India which would help accommodate the growing quality educational needs of students across the world. Campaign Objective ● Increase the number of International Students to Study in India. https://www.studyinindia.gov.in/ What was the Paid Media Objective ● Reaching Potential students across different countries ● Creating Awareness about the Education opportunities in India ● Increasing the Social Media Fan Following ● To get Potential Students from different countries to register on Study In India Website Who we reached out and how? Primary Audience : Aspiring Students in Targeted countries Secondary Audience : Parents of Students in Targeted countries Google Display Ads Facebook - Communication Facebook - Communication Received Tremendous Responses From :Rwanda Afgha nistan Nig Bhu tan eria Bangladesh Ethiopia Nepal nia a z n Ta Indonesia Uganda Sri Lanka Kenya Number Of People Reached Google : 16,03,86,724 + Facebook : 4,12,28,316 + Results In 10 Months More Than 10,00,000 In Website Traffic 17,00,000 + Page Session Results In 10 Months More Than 1,10,000 Total Registrations. 20,000 + Social Media Leads Students Placed In Top Institutes Like IIT, IIM, NIT, DTU, etc. Thank You