Darshan Gada

A creative, hardworking and innovative young professional focused on progressive experience in the Digital Marketing Industry.

A digital all-rounder, I have proven experience in executing digital media and marketing strategies. I was working in a Digital Marketing Agency called SoCheers Digital Agency.

 I over look Paid Digital Media ads for several clients like IIFA, Amazon Prime India, D-Link, MeeMee.in etc

According to me, all the channels should be used wisely to get a great Return on investment understanding the customer & in which phase the customer is which can be awareness, interest, desire or advocacy. 

Driving targeted traffic from google & later showing the re-marketing ads from Facebook & Google display network has been one of my greatest strategies but it greatly depends on the product & industry.

As my past experience has given me a good exposure to run paid media ads not only in India but at an international level also. In the spectrum of digital marketing I am completely focused on paid media ads and figured to run campaigns at the lowest possible cost. Being a media planner for a renowned agency helped me to gain knowledge of bifurcation of budget into platforms & target audience.

One of my proud campaigns was for D-Link India who wanted to sell CCTV camera's online. I researched the brand, competitors, cost indicator, ideal channels of advertising, consumer behavior & came with a simple yet effective strategy. We leveraged Google Search as a primary platform targeting all major keywords related to buying CCTV cameras online. Making a perfect landing page with lead magnets we managed to achieve good leads and the traffic which did not convert came to our re-marketing list. They were triggered with Re-marketing ads on Google Display Network & Facebook as well.

 I also leveraged Facebook as a platform to collect leads. As per my research, I got an insight that CCTV cameras are primarily used by small business owners and managers of big facilities & showrooms. I started with both traffic ads & Lead Generation ads on Facebook targeting Job titles as HR's & Admins, Small business owners, Facility managers, etc which made wonders to our campaign. 

By investing INR 10,000 ( $143 ) we generated around targeted 1200 leads who were actually looking for CCTV cameras and we got a conversion rate of more than 30% from that. It was one of my best campaigns with great ROI.

Along with it, I have managed many E-commerce sales campaigns & branding campaigns as well. Understanding the objective & target audience is what the game-changer for getting the best ROI for any sort of campaign.

I Specialize In:

• Lead Generation
• Facebook Ads
• Display Ads
• Search Ads
• E-Commerce Ads (Sales Oriented)
• Re-marketing Strategy
• YouTube Ads
• LinkedIn Ads
• Branding & Awareness campaigns

Google Ads Tasks Include:

• Checking for critical issues such as conversions not being tracked, ads not showing, billing issues
• Changing bids accordingly
• Repairing low quality score keywords
• Adding negative search terms
• Adding positive search terms
• Making CRO suggestions
• Replace poor performing ad texts
• Test new ad texts vs performing ads
• Create ad texts for seasonal/industry specific trends
• Adjust bids for audiences/demographics
• Adjust bids for locations
• Adjust bids for time of day
• Adjust bids
• Create automation techniques