Darlene Pagkaliwagan

DARLENE I. PAGKALIWAGAN-| - Butong, Taal, Batangas Nationality: Filipino Birthday: September 9, 1999 Linkedin Profile: https://www.linkedin.com/in/darlene-pagkaliwagan-/ CAREER SUMMARY A results-driven Digital Marketing and Administrative professional with a Bachelor of Science in Business Administration, specializing in Marketing Management. With extensive experience working as a Marketing Assistant, Digital Support Agent, and Virtual Admin Assistant, I’ve successfully collaborated with international clients across the US, Singapore, Germany, and Australia. Skilled in social media management, content creation, and digital campaign execution, I bring a proven ability to manage diverse digital platforms and deliver exceptional support in fast-paced environments. CAREER OBJECTIVES To leverage my expertise in digital marketing and administrative support in a dynamic and growth-oriented company, where I can contribute to driving brand awareness, managing digital platforms, and optimizing marketing campaigns. With a strong foundation in social media management, content creation, and client collaboration, I aim to support the company’s goals while continuously developing my professional skills and gaining new experiences. SKILLS AND COMPETENCIES ● Proficient in handling various administrative tasks, including data entry, customer service, email marketing, report creation, and project management. ● Experienced in social media management. ● Skilled in graphic design and video editing. ● Competent in WordPress for tasks such as uploading, editing articles, and managing websites. ● Familiar with managing ecommerce platforms like Shopify and Amazon. ● Knowledgeable in SEO tools such as Semrush and Ahrefs. ● Handling customer service tasks using Gorgias and Shopify. ● Effective communication skills. ● Capable of working independently. ● Proficient in computer applications including Microsoft Word, Excel, PowerPoint, Canva, Crello, Google Sheets, and Google Docs. ● Strong multitasking ability under pressure. ● Service-minded, a team player, and highly committed. PROFESSIONAL EXPERIENCE UPWORK FREELANCER- RhinoWare Digital Marketing and Executive Assistant June 2024 - Present ● ● ● ● ● ● ● Scheduling and Vendor Coordination: Help schedule appointments with vendors and collect any required documents from them. Updating Contacts: Add contact details sent via email into the Monday.com form. Contractor Management: Assist in organizing, updating contractor information, and assigning orders to the right contractors. Candidate Follow-Up: Send follow-up text messages to job candidates on Indeed. Website Monitoring: Regularly check websites (monthly) for any needed improvements or issues. Social Media Management: Create content for social media to reach a larger audience. Ad hoc Tasks: Handle any additional tasks as needed. Postal Petals VA and Marketing Assistant February 2023 - April 2024 ● Managing calendars, coordinating and facilitating meetings, defining objectives, purpose and agendas, tracking initiatives, following up with stakeholders, and constantly iterating on this efficiency. ● Keep projects on track by coordinating and tracking timelines, milestones and statuses, escalating issues as needed. ● Helping prepare for meetings, acting as the point of contact between the executives and internal or external colleagues, maintaining the current filing and database system, and looking for ways to improve current systems. ● Taking phone calls, virtual meetings, email correspondence with internal and external team members and stakeholders. ● Overseeing Shopify orders and maintaining updates on the sales tracker within the Monday.com board. ● Managing and maintaining social media accounts, including monitoring analytics. ● Developing a comprehensive content calendar with engaging and relevant content for the business. ● Editing visuals for posts and promotional materials. ● Strategically planning and scheduling posts utilizing the Hellowoofy platform. ● Actively engaging with and promptly responding to comments and messages from the audience. Asia Forex Mentor Virtual Administrative Assistant January 20, 2022 - June 27, 2023 ● Responsible for hiring and overseeing writers. ● Conducting keyword research to optimize content. ● Engaging in email communication and conversations with partners for affiliate programs. ● Uploading articles on the WordPress platform. ● Serving as a WordPress editor for content. ● Editing posters and images for various purposes. ● Coordinating and organizing meetings efficiently. ● Managing travel arrangements, specifically booking flights. ● Completing and maintaining template contracts. ● Keeping reports current and accurate with the latest information. ● Organizing and overseeing email correspondence effectively. UPWORK Virtual Assistant / Shopify Virtual Assistant June 8, 2021 - March 24, 2022 ● Responsible for regularly publishing blogs on WordPress sites. ● Collecting and organizing information related to products. ● Curating and incorporating relevant photos for blog posts. ● Ensuring the accuracy and quality of written content through thorough proofreading. ● Conducting research to identify and optimize relevant keywords for content. ● Investigating and addressing common questions on Google related to our content. ● Regularly updating and managing posts on Google My Business to enhance online presence. ● Assist with answering emails, fulfilling orders and customer service requests in our store. ● ● ● Ticket management and answering customer concerns pre and post purchase. Communicating with our supplier and marketing team to make sure the whole store runs smoothly. Entering product information into Shopify stores from suppliers. USource Global Services, Inc Digital Marketer December 10, 2020 - June 2021 ● Provides online marketing, social media, administrative tasks, customer support and business management services via the internet to the clients. ● Manage and optimize online advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. ● Conduct market research to identify trends, competitor activities, and customer preferences. ● Create engaging content for social media channels, websites, email campaigns, and other digital platforms. ● Utilize SEO techniques to increase organic traffic and improve search engine rankings. ● Monitor and analyze key performance metrics using tools like Google Analytics, HubSpot, or similar platforms. ● Collaborate with internal teams to coordinate marketing efforts and ensure brand consistency. ● Stay updated with the latest digital marketing trends and tools, and suggest innovative strategies to improve results. ● Generate reports and presentations to communicate campaign performance and make data-driven recommendations. Avega Managed Care, Inc. Marketing Assistant March 10, 2020 - August 2020 ● Prepares proposals for prospective clients of the external sales channel. ● Communicate with agents/brokers for submission of required documents for proposal preparation. ● Attends inquiries of external sales in the absence of the Partnership Development Management Team. ● Coordinates with the broker and other internal departments for the onboarding of an account. ● Prepares weekly and monthly accomplishment report ● Classifies marketing files/records for proper documentation. MARKETING INTERNSHIP Travelife Magazine - Marketing Department March 20- April 24, 2019 PILIPINO Mirror Daily Tabloid - Advertising Department January 8- March 15, 2019 EDUCATIONAL BACKGROUND Lyceum of the Philippines University- Batangas -) Bachelor of Science in Business Administration Marketing Management ACHIEVEMENT Outstanding Student in Marketing Management School Year- AFFILIATION Member of the Philippine Junior Marketing Association,-; Member of the LPU-B Junior Marketing Association,- SHORT COURSES AND CERTIFICATES Mangtas: Digital Marketing - February 5, 2024 Hubspot Academy: Digital Advertising Certified - January 27, 2021 Hubspot Academy: Social Media Certified - January 22, 2021 Hubspot Academy: Content Marketing Certified - January 19, 2021 Hubspot Academy: Inbound Certified - January 14, 2021 Hubspot Academy: Inbound Marketing Certified - January 13, 2021 Google Digital Garage: The Fundamentals of Digital Marketing - December 20, 2020 I hereby certify that the above information is true and correct according to my knowledge and belief. Darlene I. Pagkaliwagan Applicant