Daria Kalinovskaya

CURRICULUM VITAE DARIA KALINOVSKAYA Bogotá, Colombia CONTACT DETAILS PROFILE PHONE NUMBER- I am a trilingual BBA professional, with experience in brand marketing, content marketing, event marketing, digital paid advertising, Social Media Optimization, SEM, funnel analysis and marketing automation, marketing research and data, CRM automation, project management, and business development for B2B and B2C companies and startups. I have led different cross-functional teams and enjoy working in dynamic environments. EMAIL ADRESS-SKYPE USER daria_kalinovskaya LINKEDIN https://www.linkedin.com/in/dariakalinovskaya I´m characterized by dynamism, creativity to solve problems, curiosity to learn, the ability to negotiate and adapt to change, work with assertive communication and passion to meet goals and develop projects with an ethical and service purpose. SKILLS EDUCATION Project Management Creative problem resolution - Pontificia Universidad Javeriana Bogotá, Colombia Undergraduate Degree in Business Administration with emphasis in: Marketing, Digital Marketing, Innovation G.P.A 4.1 WORK EXPERIENCE 2021 Strategic Planning Design Thinking TOOLS Leadership RELE.AI Digital Marketing Specialist Creation of corporate website leading marketing and design teams Measurement of digital analytics using Google Analytics, Tag Manager, Search Console Creation of email marketing strategies to promote events and content Brand image consolidation on LinkedIn and Facebook SEO-focused digital content strategy Structuring of positioning campaigns in Google Adwords, Facebook Ads and Linkedin Ads Creation and execution of creative strategies with a promotional approach in conjunction with management - Dipity Agency Digital Marketing & Growth Specialist LANGUAGES English Russian Spanish Definition of creative marketing strategies focused on growth hacking methodology Creation of advertising concepts for corporate clients, copy definitions for landing pages and ads Control and development of campaigns in Facebook Ads, Instagram Ads, SEM: budgeting Optimization and creation of digital channels for customer acquisition, and definition of digital KPIs Lead nurturing Product development with IT and design team COMPLEMENTARY EDUCATION Inbound Marketing Hubspot Online Academy Copywriting on social media Crehana Marketing Digital Google Garage Digital "Data Analytics for decision making" Pontificia Universidad Javeriana Google Analytics- Basics Google Academy Online Advertising and content management Facebook Blueprint E-Learning Leadership ECO 1 Y ECO 2 Medio Universitario Pontificia Universidad Javeriana Leadership Centro Pastoral Javeriano Pontificia Universidad Javeriana PROFESSIONAL PROJECTS Effie College Awards Contest Representation of Abbott's Ensure brand (2018) Design of strategy to potentiate the segment of nutritional pots for older adults, creating an advertising concept Makro Challenge Contest (2018) Creation and presentation of a strategy to attract the shopkeepers segment to the stores: distribution models and most suitable promotion channels Development of the program "Javeriano Guide" (2017) Support from outstanding students in areas related to marketing 2020 Vivefuturo Inbound Marketing Specialist Consolidation of the digital ecosystem in the pre-operational phase Creation of digital strategy and market analysis Management and control of advertising campaigns SEM and Facebook Ads Creation of inbound content strategy in the preoperative phase Brand positioning in the digital ecosystem 2020 Todoscomemos.com Sales Representative Prospecting leads and strategies for sales funnel Cold calling sales execution Lead nurturing and closure- LLoreda Camacho & Co. Marketing & Business Development Analyst Creation of corporate CRM, structuring of the automated sales process, standardization for pipelines and products Collection and analysis of information related to sales processes, evaluation of competitor processes Identification of customer prospects in various industries, registration and management of databases, preparation of sales management reports Optimization of the design, operation and scope of digital tools (SMO): social networks and website in conjunction with digital agencies Coordination of promotional strategies (digital and events) in conjunction with management Support in the development of new services in conjunction with management ACHIEVEMENTS: - Development of an automated customer relationship system and email marketing campaigns - Development of standardized business metrics - Web page with greater navigability, simplified and modernized design - 10% increase in leads from the website - 35% increase in engagement on social networks and 19% follower growth - Development of 100% digital events - Novartis CVM Marketing Analyst CVM Marketing Trainee Development of the initial phase of the Novartis Access Program: partnerships, coordination with the strategies of the Colombian Red Cross and the Novartis Board of Directors in Colombia Execution, monitoring and verification of the implementation of Brand Plan tactics: promotional and non-promotional events and associated materials. Monitoring the patient program and its transition to digitization. Monitoring of budget allocated for promotional (and related) events at stakeholder level SOCIAL PROJECTS Novartis Community Day "Red Cross Alliance, Novartis and PLAN Foundation for Children" (2019) "Proyecto Unión" foundation in Bogotá D.C (2018) "Child Prevention" foundation in SibatéCundinamarca (2016) "Senior Adult" Foundation - Municipality of Turbaco- Bolívar (2014) INTERESTS Organization of promotional material supplies with commercial and supply equipment. Registration in the Colombian law of value transfer of the medical panel of the franchise to inform the Ministry of Health. Support in the execution of the project "awareness of heart failure disease" in digital format with media agencies Support in targeting and developing the market for the new indication of the product. Support to sales strategies with access and commercial teams. ACHIEVEMENTS: - Heart Failure League event day in 6 cities of the country with nearly 100 doctors attending each one - Creation and distribution of promotional material in the 6 districts of the franchise - Events of the campaign "disease awareness in Heart Failure" - Structuring of the Novartis Access Program strategic plan together with the board of directors - 100% registration of the entire medical panel of the franchise in the value transfer law - Creation of material for the new indication strategy - Academic researcher-Assistant Pontifical Javeriana University Organizational Behavior Area Market Research Area - Emoción Creativa Fun Area- Learning Area Planning and execution of children's parties and academic tutorials based on the experiential education model - Comité Estudiantil de Administración de Empresas – CEAE Area Director Implementation of the "social visits" program Monitoring and targeting of the "visiting companies" program Marketing and advertising area implementation Implementation of the CEO magazine digitization Alliance V Project - Desarrollo Empresarial Javeriano-DEJ Coordinator and Researcher Coordination of the "focus groups with entrepreneurs" program Logistics, support and coordination of the program "chair of innovation and entrepreneurship" and "Xaverian business dialogue" Construction of the entrepreneurship case and implementation of the marketing plan at the “Marie Poussepin Foundation” Research on the perception of customer service in Cartagena hotels Support for the "VidFruit" entrepreneurship case