Dara Aka

DARA AKA (MARK) Email me:- Call me: -​ ​ ​ LinkedIn: www.linkedin.com/in/dee-mark Address: Lagos PROFESSIONAL EXPERIENCE Hugo Inc. – Lead Generation Specialist; Remote​ Jan. 2024 – Mar 2025 ●​ Executed 1,200+ cold outreach attempts per month via LinkedIn, email, and phone, identifying high-intent prospects and driving 150+ warm leads into the pipeline, maintaining a 35% response rate ●​ Designed and implemented A/B tested email subject lines and follow-up sequences, increasing open rates by 42% and improving scheduled meetings by 21% through optimized lead engagement tactics ●​ Partnered with six senior BDRs to refine lead handoff workflows, reducing the unqualified lead rate by 22%, streamlining pipeline movement, and accelerating SQL (Sales Qualified Lead) conversion efficiency ●​ Managed real-time CRM lead tracking, maintaining an average 4-minute response time for inbound inquiries, increasing meeting bookings from inbound leads by 12% through rapid engagement. Freelance Digital Marketer & Lead Generation Consultant; Remote​ Jan. 2022 – Jan. 2024 ●​ Utilized SEO-optimized product descriptions to attract and engage potential clients for a skincare product, resulting in a 25% surge in click-through rates and subsequent inquiries in April 2023. ●​ Designed 5+ outbound sales email sequences for clients, achieving an average 8% reply rate, generating over 600+ leads across multiple industries. ●​ Launched targeted LinkedIn prospecting campaigns, driving 20+ qualified sales calls per month for SaaS and service-based businesses. ●​ Managed a $15,000 PPC ad budget, optimizing campaigns that resulted in a 28% increase in inbound lead conversions over six months Freelance Marketing Content Writer; Remote​ Oct. 2020 – Dec. 2023 ●​ Created SEO-optimized marketing content for 50+ brands, increasing organic search traffic by an average of 12,000 monthly visitors across multiple client websites. ●​ Developed email drip campaigns that improved engagement rates by 4X and contributed to a 14% lift in client conversions EDUCATION University of Ilorin | Bsc. Economics | Ilorin | Dec 2022 Concentrations: Macroeconomic Policy, Microeconomic Theory, Econometrics & Data Analysis, Financial Economics, Development Economics A-Levels | July 2018: Accounting (B), Business Management (A), Economics (A) HubSpot Academy Certifications: Lead Management with HubSpot, Sales Training SKILLS & INTERESTS Technical: HubSpot, Clay, Odoo, Salesforce, Apollo.io, Lemlist, LinkedIn Sales Navigator, ZoomInfo, Klenty, Outreach.io, Instantly.ai, Google Workspace, MS Suite, Twenty CRM, Data Scraping, Lead Database Management Soft Skills: Negotiation, Active Listening, Competitive Analysis, Emotional Intelligence, Critical Thinking, Problem-Solving, Fast learner with a bias for execution Languages: English (Advanced), Yoruba (Fluent), Spanish (Basic), French (Basic) Interests: Boxing, Behavioral Psychology, Philosophy, African History, Classic Literature, Football, Travel, Documentary Films Projects: Community Outreach, Orphanage & Medical Outreach, Youth Leadership & Development