Daphne Striekwold

CONTACT PHONE: - EMAIL:-LINKEDIN: https://www.linkedin.com/in/daphnestriekwold WEBSITE & RELEVANT LINKS: https://www.bridge-marketing.nl https://www.erasmusmagazine.nl/en/ persons/daphne-striekwold/ LANGUAGES Dutch – C2 English – C2 German – B2 Spanish – B2 French – A1 COMPUTER SOFTWARE Microsoft Word – excellent Microsoft Powerpoint – excellent WordPress (Elementor, Divi) – excellent Meta Business Suite – excellent Microsoft Excel – competent Canva – competent MailChimp – competent Spotler – competent SalesForce – basic Rstudio – basic WORK EXPERIENCE Co-founder & Copywriter – Bridge Marketing (April 2022 – current) With Bridge Marketing, my own company that I started with my best friend, I have found a way to put my marketing experience into practice. We are helping entrepreneurs and starters build their brand from scratch, with a strong focus on their USPs. My primary focus is on SEO-friendly webpages and blogs, social media marketing and email marketing. GDP Trainee (Marketing Track) – Koninklijke Philips NV (September 2022 – November 2023) After a very competitive recruitment process, I have been selected for the Graduate Development Program at Philips. My first assignment took place in the MR downstream product management team. My tasks included event promotion, social media, creation of webpages and brochures and content management in SalesForce. After one year, my traineeship was terminated early as a result of workforce reduction. Content Marketeer - Icologiq (March 2019 – August 2022) As a part-time Content Marketeer at Icologiq, an innovative company that develops software to optimize operational processes for large, international organisations, my responsibilities involved creating content such as marketing blogs, social media posts, whitepapers, the bi-monthly newsletter and website content in Dutch and English. In addition, I have also been involved with the public relations and sales strategy for our newest product, Icologiq Universe. Freelance Writing Correspondent – Erasmus Magazine (September 2020 – June 2022) Four years of experience as a Student Redactor at the Saxion Nieuwsredactie had sparked my interest in journalism. Therefore, I decided to take the opportunity to do the same during my pre-master and master at Erasmus University. As a Writing Correspondent, my job was to interview students with an interesting story and visit educational events, to convert their story into a news article. In addition, I was partly responsible for managing the website. EDUCATION ADDITIONAL CERTIFICATES Free Minor – Universitat Jaume I (2019 – 2020) For my free minor in Spain, I have chosen for a combination of subjects for broadening and deepening my Bachelor’s Degree. My classes, which I have chosen from various study programs, are Business Creation, Organizational Design & Change, Sociology of Business, Contemporary Thought & Interculturality, Conflict & the Structure of Negotiations and Current Challenges Facing the State. MESTER Spanish Certificate – B1 (April 2018) During the second year of my study, I have taken the opportunity to participate in a one-week course of intensive Spanish classes at Mester University in Salamanca, Spain. CAMBRIDGE English Certificate – C1 (July 2016) As an extracurricular subject, I have participated in a series of Cambridge English courses during the last two years of high school. PERSONALITY Ambitious Creative Determined Curious Critical SKILLS Creative Writing Commercial Writing Content Marketing Social Media Marketing Brand Development Entrepreneurial Thinking Intercultural Communication Strategic Planning Master ‘Marketing Management’ – Erasmus University Rotterdam (2021 – 2022) RSM's MSc in Marketing Management studies the marketing process and examines strategies and tactics in a hands-on, research-driven and internationally oriented program of study. In addition to the core courses, I have chosen electives in Brand Development, Rhetorics for Managers and International Product Management and I have written my thesis about the influence of national culture on social media marketing results. Bachelor ‘International Business & Languages’ – Saxion Hogeschool -) The main focus of my Bachelor's Degree 'International Business & Languages' was on International Business, International Communication and Intercultural Awareness. During my study, I have been trained on a broad range of subjects such as languages, economics, law, online marketing and sales skills. I have gained international experience during my internship in New York City and my minor in Spain. HAVO – Carmel College Salland -) Profile: Economie & Maatschappij / Cultuur & Maatschappij. INTERNSHIPS & PROJECTS Co-Founder & Content Creator – MediaBridge (April 2021 – April 2022) The coronacrisis made me realize no media platform – mainstream or alternative – is ever fully objective. After spending six months as a voluntary journalist/reporter for different platforms, I decided to start my own platform with my best friend. Our vision was aimed at connecting people with different perspectives, shining light on overshadowed news and providing objective live reports of various events and demonstrations. In addition to creating content in terms of video and text, I also took care of the branding. Intern Expertteam Zakelijk – ING Nederland (February 2020 – June 2020) During my graduation internship at the Expertteam Zakelijk of ING Nederland, my focus was on drawing up a Social Media Strategy for the Business Advisory Team. I have researched the added value of social media use for ING's Advisors, the best way for ING to motivate her Advisors to use social media and the type of content that is interesting and relevant to customers. Despite the Coronacrisis, I still managed to successfully complete this internship. Intern Public Relations – Macias PR New York (September 2018 – February 2019) As an intern at Macias PR, an award-winning PR agency in New York, I have worked closely with the CEO of the company. I have experienced the various aspects of PR up close, including the researching of media angles, finding new businesses, promoting events, performing media outreach and assisting with social media campaigns, app development and email marketing.