Daniel (Danny) DeCoster
908 Harvest Circle • Crystal Lake, IL 60014 •- •-
Content Strategist and Copywriter
Strategic content strategist and innovative copywriter with 3+ years of experience planning, delegating, writing, and editing engaging cross-channel copy for web content, newsletters, and advertising materials. Adept at a range of communication formats, including headlines, blogs, emails, feature articles, podcasts, and social media.
Committed to building a long-term career as a copywriter and am eager to work with a team that supports ongoing learning and professional development. Hoping to gain experience in areas such as video scriptwriting and visual design, and to build upon existing skills in copywriting and content strategy.
Core Competencies
Copywriting
Content audits
Data analysis
Consumer research
Writing style and tone
Content governance
Strategizing content pillars
SEO best practices
Revamping old content
Professional Experience
Investis Digital, Paradise Valley, AZ March 2018 – June 2020
Content Strategist
Increased client site traffic 50-300%+ through in-depth site audits, competitive research, and effective research-driven content creation
Blended business goals with customer needs to produce valuable content deliverables that adhere to the overarching brand identity and personality for 11 clients such as Groupon, 1-800-GOT-JUNK?, North American Dental Group, and Wyndham Hotels and Resorts
Maintained a minimum of 70% billable hours while performing copywriting, editing, content strategy, content auditing, and SEO services for clients
Developed strong relationships with clients and delivered advice on content and social strategies to bring in and engage customers, resulting in increased site traffic for a cannabis client by 250% in 5 months
Designed and executed content strategies for 7 clients that involved long form articles, short blog posts, social media updates, video scripts, infographics, email newsletters, ad copy, Reddit and Wikipedia posts, and special content such as product catalogs, interactive websites, ebooks, and FAQ pages
Performed keyword research, meta element updates, and provided SEO-based content recommendations to increase click-through and conversion rates for each client while adhering to their individual needs, tone, and voice
Hired, trained, managed, and edited a team of 5 freelancers that wrote 10 articles per week that were at least 800 words in length in addition to my other assignments
Amazon FBA, Crystal Lake, IL August 2020 – Present
Used Book Store Owner
Strategically source, pack, ship, and manage the inventory of an online used bookstore
Improved workflow by learning new tools and investing in new equipment reducing time from sourcing to shipping by 60%
Formulated a scouting strategy for used bookstores and implemented peer-to-peer marketing in Facebook groups and C2C apps to increase inventory by 300% in the last 2 years
Hired and trained part-time employees to help with book sales, sourcing, and packing
Mixer & Twitch, Phoenix, AZ January 2017 – March 2018
Streamer
Gained over 3,000 followers within 6 months by delivering comprehensively researched content and developing in-depth relationships with viewers
Interviewed, hired, and trained moderators to be community leaders and empowered each one to exceed their personal and professional goals
Developed a marketing strategy that partnered with streamers and sponsors to grow the channel by 50% in 3 months
Managed channel and social media content by planning streams, events, competitions, and charity co-streams that resulted in raising $500 for various organizations
Created social posts for Twitter, Youtube, Facebook, Instagram, and Discord while managing these communities and responding to comments in less than 24 hours
Awards & Certifications
Best SEO Campaign - Groupon 2020
Google Analytics Certified
AIRS Certified Internet Researcher
Tools & Technology
Ahrefs
Google Analytics
Google Search Console
GSuite
Microsoft Products
Screaming Frog
SEMrush
Wordpress
Google Trends
Education
Arizona State University August 2013 - May 2015
B.S. Psychology
