Danna Mangini

DANNA MANGINI - |-| www.linkedin.com/in/danna-mangini Professional Experience UNILEVER​ ​ ​ ​ ​ ​ ​ ​ ​ GLOBAL BRAND MANAGER​ ​ ​ ​ ​ ​ (JAN 2015 – DEC 2024)​ ​ (May 22 – Dec 24)​ Led brand strategy for Dove in LATAM, overseeing the regional innovation pipeline, communication campaigns, and Brand Equity growth. ACHIEVEMENTS: ●​ Spearheaded the launch of a new format for Unilever's N°1 brand in a record 6 months, achieving viral status and market share leadership in its segment, with the second-best gross margin in the category. ●​ Led the strategic relaunch and repositioning of Dove in a key market, significantly enhancing its brand relevance. This initiative drove a 35% growth in USG, doubling the speed of new household recruitment, and achieved a strong turnaround in consumer perception, notably improving affinity, differentiation, and perception of innovation. BRAND STRATEGY & MIX DEVELOPMENT LEAD​​ ​ ​ ​ (Dec 18 – April22)​ Led brand strategy, business performance, communication strategy and implementation, high-impact activations, and regional innovation. Brands: SEDAL, TRESEMMÉ, DOVE. ACHIEVEMENTS: ●​ Redesigned and led the Sedal strategy for Lollapalooza in record time, resulting in the most visited stand at the event ●​ ●​ and the brand doubling social media engagement benchmarks, achieving trending topic status on Twitter and prominent media presence. Orchestrated Dove's strategy during the COVID crisis, generating real impact through the donation of face masks made by 200 vulnerable women and products specifically designed for healthcare personnel, benefiting 18 hospitals and achieving 97% positive consumer sentiment. Guided Dove's strategy in a challenging market, achieving +7% UVG , +300 bps share , and establishing the brand with the best BP in the category through iconic activations, innovative campaigns that won 3 Effies awards, and cross-category actions at points of sale. SR. ASSISTANT ​ ​ ​ ​ ​ ​ ​ ​ ​ (Sep 17 – Nov 18)​ Responsible for the communication, innovation development, and commercial management of Hellmann's for the Southern Cone. SR. ASSISTANT ​ ​ ​ ​ ​ ​ ​ ​ ​ (Nov 15 – Aug 17)​ Led communication strategy, innovation, and commercial management of Savora for the Southern Cone. INTERN HELLMANN’S & SAVORA​​ ​ Education​ . Bachelor's Degree in Marketing - 2014​ . International Trade Technician - 2014 Languages . English - Fluent ​ ​ ​ ​ ​ (Jan 15 – Oct 15)