DANIELLE SUZANNE S.
BANARES (DB)
BRAND MANAGER
Proactive Leader | Marketer |Outdoor Enthusiast
Makati City, Philippines
--linkedin.com/in/daniellesuzannebanares/
WORK EXPERIENCE
SKILLS
Brand Manager
Leadership.
Time
Management.
Strategic
Marketing.
Event
Management. Go To and Speed to
Market.
Communication. Customer
Experience. Product Development.
Project Management.
Innovations.
Digitalization. Data Analysis. CEB
Challenger Selling/ Messaging.
Globe Telecom | June 2018 - Present
Managed service management and migration initiatives of Globe At
Home. Channel manager for all pull, digital and sales channels. Product
owner of wireless migration upgrade and coordinated with crossfunctional teams.
Helped accomplish FY 2018 migrated volume in just 6 months in
2019
Pioneered a new way of selling which increased volume by 158%
and increased velocity by 3x vs 2018
Developed new digital channels such as FB Chatbot, Broadband
App and Facebook Ads
Headed the wireless 360 go to market program which increased
contact rate 3.6x and yielded a P300 ARPU lift
Collaborated to launch Globe’s 5G commercial offer, the 1 st in
South East Asia
Segment Marketing Specialist
PLDT Enterprise | November 2016 - May 2018
Responsible for productization of broadband promo offers/bundles.
Conceptualized and launched various strategic and industry-based
marketing campaigns. Crafted sales incentives and enablement
materials.
Grew close deal revenues to 161% vs 2016
Increased Fibr facility utilization to 54% vs 22% in 2016
Led a campaign on changing a business norm which resulted to
a 38% saved revenue
Product Account Associate
PLDT SME | July - November 2016
Crafted go to market programs and BTL materials for DSLBiz and FibrBiz.
Headed move out and aftersales process with vendor coordination of
device add-ons.
Increased device non-service revenue 2x.
Marketing and Events Intern
Slimmers World |August-December 2015
Handled sponsorship and end to end event management for Mr. and Ms.
Great Bodies.
Teacher
AIESEC Ostrava, Czech Republic – Edison Project | May-June 2015
Taught Filipino Culture to promote multicultural education to primary
and secondary Czech students in 5 schools in the Moravian-Silesian
region in a 6-week exchange student internship.
PUBLIC
For Public Use
EDUCATION
BA International Studies major in
European Studies
De La Salle University | 2012 - October
2015
Consistent in Dean’s List
High School Diploma
St. Scholastica’s College-Manila |2008 –
2012
Sr. Willibalda Schrader Award, Clean
Discipline Record Award
EXTRA-CURRICULAR ACTIVITIES
Executive Vice President & VP
Soliciations
European Studies Association |-
VP Documentations
DLSU Outdoor Club |-
La Sallian Excellence Awards 2015 - 3rd
Best International and Special interest
Activity Award
La Sallian Excellence Awards 2014 Most Outstanding Secretary
Leadership Trainee
Move for Emerging Leaders | 2013
Lead a university campaign against
leftovers in partnership with the
university canteens.
