Danielle Rodgers
Brand Identity Designer & Illustrator
Education
Kutztown University of Pennsylvania | August 2011–May 2015.
BFA in graphic design and illustration with a professional writing minor.
Contact
Design Experience
Website: danidesignartist.com
Independent Designer | August 2017–Present.
Email:-Phone:-
Design Focus
Brand Identity • Illustration •
Strategy • Messaging •
Web Design • UI & UX •
Storyboarding • Social Media •
Iconography • Lettering
Software Skills
• Photoshop
• Illustrator
• InDesign
• Edge
• Wordpress
• Google My Business
• Google Analytics
• Slack
• Trello
• Microsoft Office
• Fullstory
• Pardot Marketing
Interests
Fine Art • Oil Painting • Artists
Tuxedo Cats • Iced Coffee •
• Aligning clients with their consumers through logo design, illustrations,
social media marketing, website design and more.
• Guiding clients to be more user-centered when marketing their business.
Proscape Lead Visual Designer | Horsham PA, March 2016–August 2017.
• Lead the evolving illustrative & user-centered brand of Proscape by updating
the company’s website, case studies and other marketing collateral.
• Helped plan content that communicated the software capabilities and
solutions to customers by storyboarding the user experience.
Proscape Designer | Horsham PA, September 2015–March 2016.
• Collaborated with the marketing team to display the company’s software
through email campaigns, infographics, and advertising.
• Designed mobile enterprise apps for clients using Proscape’s software.
20nine Design Intern | Conshohocken PA, January–March 2015.
• Helped work on advertising campaigns for a few of their clients.
• Designed and illustrated six personal growlers for each designer.
Picture Mosaics Design Intern | Blue Bell PA, May–July 2014.
• Designed 42 web banners and other online advertisements.
• Updated online mosaics and helped with a mosaic installation at
Deloitte University in Texas.
• Assisted the director of communications with marketing and blogging
on the company website.
Kutztown University's Designathon | Kutztown PA, March 2014.
• Participated in a 24 hour non-profit event and collaborated with a team to
design a logo, poster, and T-shirt design for “The Sanctuary of Haafvsville”.
Weight Lifting • Anime •
Customer Service Experience
True Crime
CVS/Pharmacy Front Store Clerk | Horsham, Warminster PA,-.
• HBO Shows
• Provided customer service and kept the store neat and clean.
• Multi-tasked between putting up sale signs and help stock products
on their shelves.
Awards & Exhibitions
• Visual essay chosen to be exhibited for Kutztown’s 200th Birthday celebration.
• Published in Essence Fine Art & Literary Magazine 2013, 2014.
