Danielle Muchau Carcereri

DANIELLE MUCHAU CARCERERI CREATIVE / RETAIL CONSULTING PERSONAL IMAGE / MARKETING PUBLIC RELATIONS WORK EXPERIENCE WHO I AM AND HOW TO CONTACT I am a lateral thinker who provides expert advice on various projects in the area of ​ RETAIL, FASHION, MARKETING and PERSONAL IMAGE. I have the ability to invent and develop original ideas. I am flexible, with a curious attitude and problem-solving skills with a creative touch. I see any situation from different angles. With style and tact to persuade clients. More than 20 years in the retail, with experience from Boutiques to Multinationals. Starting with hiring and supervision of personnel to planning, customer loyalty, sales prospecting and Marketing projects. I love being in contact with the public, as well as identifying new markets and developing new ideas. I have a good feeling for inovattion and trends. I am passionate about the new, the original, the design. I currently work as a PR, Creative Business, Personal Image and Marketing Consulting. I am Brazilian but I have lived in Mexico since 2008. Married and mother. Mobile: - Cancun - Quintana Roo Email:-Facebook / Instagram: danimuchimage Dani Much Consultoria Creativa- Abril 2022 - Actual I gather knowledge from diverse domains, then connect the dots and people to develop unique solutions. Latest consultancies carried out: DS197 Concept catwalk at Riviera is Fashion Tannymaxx Latam (Mexico) Tegere APP (Mexico) HC Integral Security Consulting (Mexico) Chateau Sports (Mexico) Droom Jewelry (Brazil) MZM Home Decor (Brazil) DS197 Concept Online Store - April 2019 - 2021 Founder Partner Responsible for brand and concept development; As well as search and definition of suppliers; Responsible for social networks, communication, sales strategies and promotions. Gran Via (Luxury Shoe Store) - Cancún Personal Image Consultant - January 2018 - July 2018 Mystery shopper coordinator - January 2018 - 2021 Image advice to employees; Uniform Advisory; Personal image courses. Coordination of Mystery Shoppers once a month. Que Bacana- November 2012 - march 2018 Owner and Director Responsible for the commercial management of the store, which involved the development of sales strategies and tracking of results; Selection and hiring employees; Product management, purchasing, coordination and inventory making; General administration, expense control; Visits to fairs and exhibitions to search new suppliers; Following social networks and developing promotional strategies. PERSONAL SKILLS Leader profile; Committed and organized; Creative profile; Great interpersonal relationship; High learning ability; Proactive; Availability for travel; Excellent aesthetic sense. SKILLS Languages: Portuguese - Native Language Fluent Spanish English - Advanced (90%) Internet and social networks; Word, Excel, Power Point. Canva and other photo & video programs. EXTRAS . Volunteer at VIFAC Association Cancun. (2021 - current) Professor of Fashion Marketing at Gestalt University Cancún (2019). Frequent collaboration on the Wendy Leal Make Up Programs on TV Channel 10 in Cancun. Collaboration for Cancunissimo Magazine with texts about personal image (2017); Coppel Sa de CV - August 2008 - February 2012 Visual Merchandising Manager South America Responsible for Visual Merchandising development projects for stores in Brazil and Argentina, adapting or "tropicalizing" the existing model in Mexico. Participation in frequent reviews with the CEO of Coppel Mexico. Responsible for the purchase of equipment and furniture for store openings in Brazil and Argentina; Design and development of the Visual Merchandising manual for clothing, electro and furniture departments for Brazil and Argentina; Visits to Brazil and Argentina two times a year for stores supervision. Responsible for the change (Modernization) of the mannequins in the Mexican stores (approximately 1200 stores). Participation in international expos in search of trends. (Global Shop in Las Vegas). Zara Brazil - October 2000 - April 2008 General manager Management, direction of employees and labor relations; Product management (orders, transfers, inventories); Brazil-Spain interface. Coordination and supervision of the store's Visual Merchandising. Management training; Conflict resolution and management of all issues related to clients and staff; Control of facilities (safety and maintenance). Control of expenses and inputs; Cashier closing supervision. EDUCATION IED BARCELONA July 2022 Design Thinking for Business Transformation UNIVERSIDADE TECMILENIO (MEXICO) January 2011 - October 2012 Master's degree in Marketing Business Administration Magazine (2014 - 2015); ICAMI - TRAINING CENTER AND DIRECTIVE IMPROVEMENT (MEXICO) Image and trend consultant for TV January 2009 - December 2009 Azteca Culiacán - Capsules and live Post Graduation in Management Skills Improvement. Collaboration for Gente Sinaloa sessions (2013 -2014). Portuguese Professor at the Tec University of Monterrey in Culiacán (2012 - 2013). Volunteer at the Malala Academia Civil Association (2014 - current) UNIVERSIDADE TUIUTI DO PARANÁ (BRAZIL) January 2007 - July 2008 MBA in Business Communication Management UNIVERSIDADE TUIUTI DO PARANÁ (BRAZIL) July 1999 - July 2003 Degree in Fashion Design