Danielle Goldman

DANIELLE GOLDMAN DANIELLE@GUANX I- CONNECT ION S.C.COM WWW.GUANX I- CONNECT ION S.COM SKI LLS OBJECT I V E Social media, management, event management, digital marketing, digital designs, MICE event management, client management, business development, sales management A highly motivated professional looking for a new role in a challenging, vibrant environment, where hard work is both appreciated and encouraged. The ability to grow at a fast pace utilizing my strong and dynamic interpersonal and creative skills. EXPERI EN CE CEO & Director | Guanxi Connections Ltd | Sept ’19 Present Manage a digital Marketing Agency based in Hong Kong. Currently providing social media marketing to four Relocation Companies & managing TIRA Network social media, website, memberships and events, blogs, designs, SEO & detailed analytics & reports -m Business Development | Orientations Inc. | June 2015 Present Having been Country Manager for Orientations Inc. in Shanghai for 2 years and Hong Kong for 8 years; I’m currently responsible for all visa & immigration across APAC EDU CAT I ON Degree | 1995 | Wits University Public Relations Management – Johannesburg University (Scholarship), South Africa Diploma | 2001 | Tomo Communications Certificate for Web Page Design – Java script and HTML London, United Kingdom - W daniellegoldman10 & daniellegoldman www.guanxiconnections.com Link to other online properties: Portfolio/Website/Blog LANGUAGES: Conversational Dutch Introductory Mandarin Introductory French PERSON A L A CH I EV EM EN T S Shanghai - setup a charity to help domestic animals, SCAA (Second Chance Animal Aid) Shanghai - setup and managed 2 successful businesses in exports and beauty treatments Hong Kong & Shanghai – Country manager for Orientations Inc. handling expatriates across the globe for 15 yrs. Austria - Appointed Guest Relations Manager on Seven Seas Cruise Ships for Radisson Seven Seas Cruises in 1997. Travelled and worked around the world from June 1996 – December 2000 on self-funded trip Hong Kong – Successfully setup a digital Marketing Agency working with major brands Johannesburg - danced for Johannesburg Youth Ballet GUANXI CONNECTIONS LTD, Director & CEO - S outh Africa May 2015 – Present Social M edia M anagement: Successfully attained TIRA Network, Relocation Africa, Executive Expatriate Relocations, Relocation Africa and Icon Relocation as their sole social media agency handling blogs, Facebook, twitter, LinkedIn, YouTube, Instagram & Google + including all designs for newsletters, events & management of their websites. Providing appealing & updated content to engage their desired target audience & delivering monthly reports using google analytics & structured synapsis of SEO across networks. M ICE M anagement: Handling meetings incentives across Southern Africa managing & booking hotels for large groups, handling all negotiations between hotel management from sales, concierge, F&B and venue management for conferences, meetings, gala dinners, cocktail events and incentive meetings. Business Development: negotiating between hotels for prospective business and other markets across Southern Africa for the M ICE industry as well as digital marketing. Taking full accountability for turnover for the business and managing on-site team and client’s expectations across the board. Liaising with respective clients and future clients abiding by our agreements and servicing them beyond their expectations and more. Co-ordinating all quality control on a monthly basis or based per project to ensure the success of the business and our development into Africa. Handling all operational duties with staff, management and expectations of clients and reporting of KPI action plans for clients and projects. M anaging the business financially , ensuring growth through commitment to our clients and continual sales and business development strategies. S eptember 2009 – S eptember 2015 Director & CEO – Hong Kong Key Responsibilities: Established business in August 2009, sole owner Business Development: brand placement, market expansion, new user acquisition, and awareness for both Guanxi Connections Ltd and Orientations Inc. including increasing revenues, growth in terms of business expansion, increasing profitability by building strategic p artnerships, and making strategic business decisions. Expatriate M anagement: managing the full relocation cycle for all expatriates both in S hanghai & Hong Kong for Orientations Inc. including preassignment briefing, coordinating & managing suppliers & intercultural training for assignees & trailing spouses for both Orientations Inc. & IOR Global. All services delivered locally by home searches, local orientations, visas, immigration procedures, International school assistance, medical assistance etc. Client Relationship M anagement (CRM ): identify key target clients for Asia and roll out a programme of industry sector-specific business development initiatives focused on increasing revenue among existing/new clients in these areas both inside and outside the region. Handling all marketing, PR and Event management for AGS Four Winds International M overs, ISC Research Ltd, IOR World group, Henley Business S chool for Hong Kong and M alaysia; The Brewery in London; all relocation clients i.e. Orientations Inc., TIRA Network, Executive Expatriate Relocations, Relocation Africa & Icon Relocation Pitches and Proposals: establishing processes for identifying and tracking opportunities and creating central pitch resources, including deal lists and templates. Working with my own team on key global pitches involving Asia, resulting in successes with U.S. and European clients. Account Director for M CI Hong Kong – pitched and won major account Amadeus for hospitality event in M arch 2011. M ajor responsibilities were to grow existing accounts and develop new business; lead account direction handling all logistics, creative management, in-depth understanding of financial status of all accounts and negotiate financial arrangement with client accounts and manage a team of 3-6 according to relevant projects. Collaboration of mutual relationship with ANZ; thus, ensuring client attainment for major event in October 2010. Successfully pitched and attained the Consulate General of Canada for Hong Kong and Macau from 2012 – 2014 as their Event agency for Canada day. M arketing M aterials: creating practice and market specific regional marketing materials and resources, including online materials for all major clients and for Guanxi Connections Ltd. Established a second tier to the business as a Social M edia agency handling all e-marketing and Public Relations across Asia and cross sponsorship for The Brewery during the London Olympic Games in 2012. Designed all marketing materials for the agency and our clients using in-house designers for logos, websites, social media, programmes etc. 2 Branding and Visibility: establishing a programme of external PR and media to raise the visibility of the agency in line with its client and industry focus across the region. This has included sharing relevant news about the agency and our clients across Asia. Where relevant , we have also used external PR agencies to help on a tactical basis (e.g. for the mainland Chinese language media). Using social media as an e-marketing tool for both the agency and our clients on Facebook, LinkedIn, twitter, weibo, Instagram, google + etc. to enhance the agency and our client’s branding and visibility. Designed and developed successful marketing strategies for logo branding, websites and cross sponsorship opportunities. Client Communications and Thought Leadership: working with clients to create key messages around issues/topics and building a series of client communications – including alerts, featured articles, events and conferences– to support the development of business in key practices and markets. Events, conferences, M ICE, weddings etc.: Charities in Hong Kong: Successfully organised a major live boxing event on behalf of my client, JAB, accommodating 520 guests held at the Hong Kong Football Club, raised a substantial amount of money for charity and managed 14 boxers including an Australian champion Organized a major fashion show for a well-known fashion designer in Hong Kong; major sponsors included Tatler and Paul Gerard on the 22nd October, over 700 guests including press and celebrities Initiated, organized and handled all sponsorships for Hong Kong for Haiti, www.hongkongforhaiti.com for over 72 sponsors such as Grand Hyatt, Intercontinental etc. attracting over 500 guests including celebrities Lisa S and Vince Chung M edia sponsor and organized events for charities: Africa for Aids; and Angels for Orphans UK. Attracting over 250 guests and celebrities for Angels for Orphans UK, www.angelsfororphans.co.uk Organised 2011 year-end party for all Credit S uisse employees. HK Rugby S evens 2011 - 2014 design & event agency for EMC² design & event agency for DHL hospitality agency for S abre Travel Network for 2012 The Consulate General of Canada for Hong Kong and Macau design event & production agency from 2012 - 2014 Recruiting and Training the Team: training and developing all freelance staff Handle all aspects of business i.e. sales, client engagement, handling all accounts, account management and budget estimations, billing for all clients, graphics, printing, handling suppliers, marketing and event management Successfully attained three marketing clients: ISC Research Ltd; IOR World group and NET EXPAT. Client onboarding for Credit Suisse – domestic and corporate accounts for Credit Suisse involving block crossing, execution and stock borrowing/lending for equities involving all parties relative in both finance, legal and compliance departments. Achievements: Please see press releases on my website: www.guanxi-connections.com/press • Successfully setup a legal business in Hong Kong called Guanxi Connections Ltd • Sole agent for AGS Four Winds International M overs, handling all PR, M arketing and Event M anagement • Single-handedly managed and organised a major live boxing event at the HKFC; organised sponsors, ticket sales, graphics, food and beverage, all marketing material i.e. programmes, live and silent auction, prizes and management throughout the evening including 520 guests, 14 boxers, ring girls, M C, lighting, live recording and pre-interview screening and DJ (DVD is available upon request) • Successfully arranged major sponsors for fashion show, media sponsor was Tatler magazine, Luxury Insider Group and Paul Gerard as hair and make-up sponsor. Handled all PR and event management thus attracting over 700 guests, celebrities and major media contacts. • M anaged Hong Kong for Haiti event, handling all sponsors, gifts, auctions, venue and logistics for over 500 guests thus raising HK$400K for Haiti. • As media sponsor attracted over 250 guests for both charity events (Angels for Orphans, Africa for Aids) and managed to raise over US $50,000 for live and silent charity auction. • M anaged all marketing, PR, sponsorships for current client, AGS Four Winds International M overs and providing market research for ISC Research Ltd (UK); destination services for IOR Worldwide group (U.S.) and NET EXPAT(Belgium) • Attained M CI Hong Kong on a consultancy basis acting as Account Director for Hong Kong. Successfully demonstrated profitable growth with major client Amadeus worth HK$500K • Pitched and won The Brewery in London as their Asia PR and M arketing agency for the London Olympics for 2012 AGS FOUR WINDS INTERNATIONAL MOVERS , Hong Kong November 2008 – August 2009 PR and Marketing Manager Key Responsibilities: • Client relationship for expatriates: bi-monthly events management including: salsa Christmas parties, pottery parties and wine and cocktail evenings etc. • Responsible for all sponsorship with American Women’s Association e.g. the AWA Home Tour (70 ladies) British Chamber of Commerce monthly networking events and the YWCA monthly tea-time events at the Shangri-La hotel and the Punchline Comedy Show with a budget of HK$400K • Negotiate the best prices and build new relationships with venues and suppliers to minimize spend on events • M anaged intranet database for press releases throughout AGS Four Winds global offices, 124 branches • Creative director for all new adverts and invitations using Adobe Photoshop and Illustrator Achievements: • Initiated and implemented sponsorship of the Punchline Comedy Club attracting 1000 expatriate guests monthly. Coordinated all goodie bags, banners and press kits. Event budget HK$10K per month • Sponsored the “Cathay Pacific Pedal Kart Race” in association with the charity Round Table in Hong Kong (6000 people) in 2008 and sponsorship of the South African Rugby Seven’s Dinner for 300 guests in 2009 • Implemented the ‘Hong Kong Club’ for all existing clients and potential new clients. Aim of club to strengthen presence within the expatriate community through monthly events, retain clients for future business and activate referrals for new leads 3 • M anaged a successful advertising campaign of media and sponsorship with a limited annual budget of HK$400K Please see website for reference: http://www.agsmovers.com/news_en_-_sponAGS.php CROWN RELOCATIONS , Hong Kong November 2006 – June 2008 Customer and PR Manager Key Responsibilities: • Client relationship for expatriates: bi-monthly events management including: family days for 30 families, wine tastings and tram parties etc. • Responsible for all advertising and sponsorship with the largest rugby club in Hong Kong, Crown Valley RFC and other Chambers in Hong Kong with an annual budget of HK$780K • Negotiate the best prices and build new relationships with venues and suppliers to minimize spend on events • To increase Crown’s brand name, negotiated contra advertising deals • M anaged intranet database for press releases throughout Crown global offices, 150 offices in over 50 countries • Responsible for all clients (average of 200 per month) relocating internationally to Hong Kong • Creative director for all new adverts and invitations Achievements: • Led Jim Thompson’s Salvador Dali event for 300 guests at the Crown Wine Cellars. Event launched our Fine Art Department in Hong Kong. Event budget HK$60K, coordinated statues worth HK$5.7 million, gifts, menu’s and staffing • Sponsored the “Picnic in the Park” at Discovery Bay (3000 people) in 2007 and sponsorship of the AWA (American Women’s Association – 700 members representing 30 countries worldwide) Dragon Boat Race in June 2008 • Implemented the ‘Crown Club’ for all existing clients. Aim of club to strengthen presence within the expatriate community through bimonthly events, retain clients for future business and activate referrals for new leads thus increasing 30% in client satisfaction and an increase in opportunities to quote on new business by 20% • Increase revenue by +/-15% • Through successful media relationships, managed to advertise identically to previous year gaining free advertising saving approximately HK$40K for the company for 2008 • Promoted to Customer and PR M anager after 2 months as a Relocation M anager • M anaged a successful advertising campaign of media and sponsorship with a limited annual budget of HK$780K • Please see websites for references: www.wellconnectedinchina.com/web/china.nsf/crown_club_hk.html, http://www.picnicintheparkhk.com and http://www.crownfineart.com/fa/art.24.html= INTERES TS : DATE OF BIRTH: NATIONALITY: REFERENCES : Travel, touch rugby, diving, running and a regular volunteer for animal related causes. 10th October 1973 South African and Croatian M ike Arnold, Crown Relocations-Camilla Salkow, M atibidi Game Farm-Jodie Abrahams, FunRaising Events Ltd (Boxing event)-Andrew Wong Kee, JAB M artial Arts Studio (Boxing event)-Kanch, Kanchan Couture (Fashion show)- 4