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Professional Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful
SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales.
Excellent analytical, organizational and decision-making abilities.
Skills
Campaign and ad development
Analytics and SEO
SEM trend knowledge
User Experience Research
E-mail and direct mail marketing campaigns
Click funnels and landing page design
Performance metrics analysis
Story development and brand management
Keyword optimization
Consumer behavior
Social media expert
Competitive and strategic planning
Branding
Data analysis
Work History
Digital Marketing Director, 11/2016 to Current
Williams Law, P.A. – Tampa, FL
Contributed ideas to concept development, strategic planning and business operations.
Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Analyzed third-party data, market trends, and investigated new growth opportunities.
Leveraged professional relationships to develop new business opportunities.
Maintained the company's social media presence by posting messages, answering posts and monitoring
responses.
Developed campaigns and specific marketing strategies for legal cases.
Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
Planned and executed traditional marketing campaigns.
Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use,
placement bids and landing pages.
Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique
website.
Wrote, edited and produced stories for blog and platforms, including Internet and digital channels.
Marketing Consultant, 01/2015 to 11/2016
Freelance Contract ( Maximum Home Holdings) – Tampa, FL
Identified value propositions and key messages for all of the company's marketing campaigns.
Coordinated and participated in promotional activities and trade shows in real estate market.
Analyzed and reported social media and online marketing campaign results.
Developed original content for blog posts and website articles.
Produced original, creative content for promotional advertisements and marketing materials.
Customized brand message to reach and capture target audience interest and drive engagement.
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Sports Coordinator & Rehab Specialist, 04/2006 to 10/2016
Fitness International Inc LLC – Tampa, FL
Devised rehabilitation and exercise plans to aid healing, build strength and prevent further injury.
Identified and qualified customer needs, developed sales strategies, and negotiated promotional programs
with an 80% success rate.
Prospected to obtain new accounts while maintaining relationships with existing accounts for retention.
Analyzed industry trends and research to maintain status as top producer
Initiated two key partnerships which resulted in 64% revenue growth.
Wrote media alerts and put together social media campaigns to promote services.
Met or exceeded monthly revenue and training goals.
Managed quality assurance program including on site evaluations, internal audits and customer surveys.
Certifications
Google
Analytics Certified
Digital Sales Certified
Ad Fundamentals Certified
Hubspot
Content Marketing Certified
Inbound Marketing
Social Media
Facebook
Video Foundations Blueprint
Volunteer
Women In Action Group - is a philanthropic group of women passionate about helping support the mission of,
The Crisis Center of Tampa Bay .
Education
Bachelor of Arts : Digital Forensics/Public Policy (Distance Program), Completion Fall 2019
St. Petersburg College - Clearwater, FL
Exercise Science (National Academy Of Sports Medicine): Sport and Exercise Science, 2006
California University of Pennsylvania - California, PA
Associate of Arts: Marketing Research
Hillsborough Community College - Tampa, Florida
