DA N I E L L E E C K S T E I N
1042 S Clarkson St. Denver, CO 80209
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Danielle is a marketing, graphic design, and digital media professional with close to 10 years of work
experience. She is highly creative, self-motivated, affable, outgoing, and has a contagious positive
energy. In the last five years Danielle has gained experience in lead conversion, branding, media
planning & media buying, budget management, content creation, graphic design, social media, eventplanning, email marketing, and developing high-level marketing strategy.
E D UCAT I ON
UNIVE RSITY OF COLORADO, BOULDER, CO
B.A. I N AN THROPOLOGY, MINOR IN TECH NOLOGY ARTS & MEDIA,
CE RTIFICATE IN ADVERTIS IN G, 2014
E XPE R IE NC E
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MARKE TING MAN AGER, AI3 P ROPERTIES; DENVER, CO
JU LY 2018- SEPTEMBER 2019
Develops all marketing strategy for 10+ commercial buildings throughout Denver and Colorado
Springs.
Manages company marketing budget, while creating and tracking each separate campaign.
Designs creative, writes content, and manages entire brand presence through digital and print
advertising, website creation & management, email campaigns, networking events, and all marketing
collateral
My marketing strategy brought the company’s entire portfolio from 80% occupancy to 95%
Targets commercial brokers and business owners with bi-weekly designated campaigns regarding
available office space and overall property features via e-blasts on MailChimp, Loopnet, CoStar,
Constant Contact, and Direct Mailers
Participates in massive broker outreach through direct outreach, attending networking events,
hosting broker open houses, cold calling, fostering relationships, and through dropping off
marketing collateral at major offices in Denver
Tracks the amount of leads each campaign produced in order to decipher most successful outlets
Developed market analysis reports in order to create a fair market value on price per square foot for
entire portfolio
MARKE TING MAN AGE R, RID ESHARE RENTAL; HOLLYWOOD, CA
AUGUST 2017-MAY 20 18
• Was in charge of all marketing efforts for a start-up in Hollywood.
• Developed and managed all email campaigns (MailChimp & Constant Contact) and online
advertisements (Facebook & Instagram primarily).
• Designed all graphics and the front-end of their website (working with a computer programming
team).
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Created coupons as a sales/ marketing tactic for first time customers
Managed their entire marketing budget.
Created content and presentations used for potential investors as well as customers.
Facilitated investor events and event invites.
BRANDE D ENTE RTAI NMENT & SALES SPECIALIST, BBTV; SANTA MONICA, CA
NOVE MBER 2016-AUGUST 2017
In partnership with the NBA, the Huffington Post, and the largest gaming, EDM, and Hip Hop network
on YouTube, I developed the creative strategy and designed presentations used in pitches to major
global brands (such as Nike, Adidas, Post Cereal, Verizon Wireless, & Sony) in the Branded
Entertainment/ Sales department of BBTV.
Worked directly under the head of Branded Entertainment and Sales Director to help pair talent with
brands and develop content for pitches and on-going campaigns.
My collateral and creative strategy were used by the entire sales team, as I was the sole graphic
designer.
This was a hybrid role where I provided support for the sales team but also had my own sales quota
where I individually pitched ideas to brands such as Dollar Shave Club, Pony, Bosley Hair Restoration,
and more.
Led campaign reporting and compiling of analytics to send clients after a campaign.
STRATE GIC PART NE RSHIP S MANAGER, FOT V MEDIA; BEVERLY HILLS
FEB RUARY 2016- OCTOBER 2 01 6
Developed strong relationships through direct outreach with various brands, law firms, and music
festival production companies for a media conglomerate in Beverly Hills.
Developed creative concepts and designed collateral used in sales efforts.
Signed a law firm with a million-dollar monthly budget in our Direct Response department
Managed the company’s digital presence through email marketing via MailChimp and networking via
LinkedIn.
ACCOUN T E XEC UT IVE, IHE ARTMEDIA; N EW ORLEANS, LA
JANUARY 2015- JANUARY 20 16
Received some of the best media sales training in the business
Exceeded my annual sales goal by bringing in a $300,000 multi- market accounts along with many
more.
Made cold calls, office visits, made campaign pitches, and participated in fostering client
relationships
Developed creative content for campaigns
Solicited new business for 8 different radio stations in New Orleans, which were the best in the
market.
SK ILLS
Adobe Creative Suite, WordPress, Email Marketing, Facebook Ads, Instagram Ads, Google Analytics, ECommerce, Keynote, Microsoft Office, SalesForce, Dropbox, SEO, PPC, LinkedIn, & various CRM
platforms.
RE F E REN CE S
Rebecca Bourke, Rebecca Bourke Designs,- | Mike Poelstra, Ai3 Properties;-
| Ben Reiss, FOTV Media:- | Tish Boden, iHeartMedia:-
