Daniella Johnson

Daniella Johnson Miami, FL 33166 -------------------------------------------------------------------------------------------------------------------------------------------https://www linkedin.com/in/daniella-johnson-/ PROFESSIONAL SUMMARY Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities. SKILLS • • • • • Digital media design Unique content creation Team contribution Digital graphics creation Marketing communications expertise • • • • • Digital Color Professional Brand messaging Digital marketing expert Editing and review Marketing and advertising strategies WORK HISTORY DIGITAL MARKETER | 10/2018 to Current Lizard Soft Inc. - San Diego, CA • • • • • Managed marketing campaigns to cultivate brand awareness and drive website traffic Collaborated witn internal aeparments to build aigital expenences and achieve marketing goals Monitored and optimized advertising campaigns using Google, Facebook and Bing Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content Identified growth opportunities and developed initiatives to increase market share COPYWRITER | 04/2014 to Current Scripted Inc., Medium Inc. & Getacopywriter - Florida City, FL • • • • • • Presented clients with unique copy options based on overall marketing objectives Customized brand message to reach and capture target audience interest and drive engagement Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables Reviewed and edited final copy for accuracy and oversaw all phases of production Contributed ideas to concept development, strategic planning and business operations • • • Wrote professional business correspondence and produced reports detailing updates Reviewed and edited blog posts to guarantee high content quality Created effective messaging using language, graphics and marketing collateral ONLINE TUTOR AND CONTENT MANAGER | 02/2018 to 06/2019 Digital Vidya - San Diego, CA • • • • • Responded to customer issues and resolved complaints by leveraging expert knowledge Managed customer experiences online Educated online marketers around the globe Maintained regular contact with clients and identified opportunities to deliver added value to client relationships Improved quality processes for increased efficiency and effectiveness SALES REPRESENTATIVE | 03/2017 to 12/2018 Fintech - Sunnyvale, CA • • • • • Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings Implemented marketing strategies and techniques, increasing revenue and customer satisfaction Exceeded established sales goals and increased client retention by 5% Monitored weekly sales to write reports for senior leadership and streamline operational processes Set up appointments with potential and current customers to discuss new products and services INTERN | 05/2016 to 01/2017 Sage Intact Inc. - Sunnyvale, CA • • • • • • • Enhanced collaboration between team members by preparing meeting materials and taking clear notes to distribute to stakeholders Answered incoming telephone calls, took down messages and provided information Organized company files and created support system to decrease workload and increase productivity of account managers Completed clerical tasks such as filing, copying and distributing mail Kept physical files and digitized records organized for easy updating and retrieval by authorized team members Sorted and organized materials such as physical files, tracking spreadsheets and reports Interacted with customers professionally by phone, email or in-person to provide information and direct to desired staff members EDUCATION San Diego City College - San Diego, CA | Associate of Arts Marketing 11/2015 Kensington Creative & Performing Arts High School - Philadelphia, PA | High School Diploma 10/2013 ACCOMPLISHMENTS Increased company (Scripted) revenue by 10% by developing a new acquisition strategy involving email, network display and select lead generation