Daniela Rodas

Daniela Rodas Marketing & Social Media Specialist Creative and results-driven marketing professional with expertise in brand strategy, content creation, and influencer marketing within the beauty and fashion industries. Passionate about crafting engaging digital campaigns, leveraging market trends, and fostering brand-consumer relationships through innovative storytelling. Skilled in social media strategy, community engagement, product launches, and trend forecasting, with a strong ability to drive engagement and brand awareness. Experience Christine Valmy & APTO Skincare | Marketing Specialist New York, NY | Aug 2021 - June 2024 linkedin.com/in/daniela-rodas-408-+1 - Technical Proficiency Presentation Tools: PowerPoint, Google Slides Creative Tools: Canva, Adobe Suite (InDesign, Photoshop, Lightroom) Social Media Platforms: Instagram, LinkedIn, Facebook, TikTok Data Tools: Microsoft Excel, Google Re-branded the parent company and refreshed the sister company’s identity. • Conducted deep-dive research into consumer behavior, market trends, and competitive landscapes to identify growth opportunities. • Developed and executed high-performing content strategies, integrating UGC, paid social, and influencer activations to boost brand visibility and engagement. • Led product launch planning and execution, coordinating with cross-functional teams to ensure timely delivery and alignment with brand strategy. • Managed daily community engagement, fostering authentic conversations with consumers, influencers, and brand partners. • Conducted trend analysis and social listening to align content with current conversations, increasing engagement rates. • Coordinated promotional campaigns and assisted in budget tracking, ensuring adherence to marketing spend and campaign ROI goals. Sheets, Google Analytics Ann Caruso | Fashion Intern New York, NY | Aug 2020 - Feb 2021 BBA | Strategic Design and Management Minor in Fashion Communications Stylist and personal assistant to high-profile stylist and influencer. • Assisted in influencer and PR outreach, helping identify brand-aligned content creators and media opportunities. • Supported content creation for brand partnerships, ensuring high-quality visuals and captions. DREEMS | Public Relations & Marketing Intern New York, NY | May 2019 - Aug 2019 Developed strategies to boost brand campaigns and engage target audience. • Assisted in content creation, social media calendar, and PR outreach for emerging fashion and beauty brands. • Researched trends and analyzed competitors to refine brand positioning. Skills & Competencies • Bilingual: English (fluent ) and Spanish (native) • Brand Marketing Strategy & Execution • Market Research & Trend Analysis • Creative Content Development & Brand Storytelling • Social Media Strategy & Influencer Partnerships Influencer Marketing: Aspire Analysis Tools: Meltwater Business Suite: Meta & TikTok Email Marketing: Klaviyo, Madmimi, Mailchimp Education Parsons School of Design, The New School New York, NY Professional Training Google - Coursera | In Progress Data Analytics Professional Certificate Passions and Hobbies Multi-Cultural Learning & Travel | Reading | History Documentaries | Skincare Lover | Fashion Styling | Roller Blading