PROFILE
+8 Years of Professional experience in Digital/E-commerce field,
working with leading global companies with a strong portfolio,
managing different categories and oversee a company’s online
sales & Marketing. Hard working and results-oriented person,
determined and enthusiastic, with the ability to plan and manage
multiple assignments and tasks, set priorities and adapt to
changing conditions.
EXPERIENCE
ECOMMERCE & DIGITAL MANAGER (NEWELL BRANDS)
JUNE 2015 - JAN 2018
Management and developing of B2C + B2B projects. (channel
growth + 80% per year with 3% of investment) Planning and
executing Marketing and sales strategy. (Including social media,
mail marketing, Analytics, and Budget administration).
DANIELA
POSADA
E-COMMERCE & DIGITAL MANAGER
CONTACT
--WWW.DIGITALESMAS.COM
BRAND MANAGER & DIGITAL COORDINATOR
JARDEN CONSUMER SOLUTIONS
MARCH 2012 - JUNE 2015
Planning and execution of all communications and media actions
on all channels, including online and social media.
Assisting with product development, pricing and new product
launch as well as developing new business opportunities.
Analysis of sales forecasts
EDUCATION
MASTER IN DIGITAL BUSINESS / 2017 - 2018
IEM BUSINESS SCHOOL | VALENCIA
MASTER IN MARKETING AND SALES / 2014 - 2015
EAE BUSINESS SCHOOL | BARCELONA
BACHELOR IN SOCIAL SCIENCES & INTERNATIONAL MARKETING
NORTHWESTERN STATE UNIVERSITY | LOUSIANA / 2005 -2009
SKYPE: DANIELAPOSADAGOMEZ
SKILLS
LANGUAGES
ENGLISH + SPANISH
Online merchandising and
launching new products.
Social media strategy
Strong Aptitude for Data and
Analytics.
Content Marketing Strategy.
Cross-collaboration and
interpersonal skills.
Research and customer data
to drive the business
Project management
Ability to work effectively
with teams
Online advertising tools.
Market research
Customer Experience.
AWARDS + OTHER EXPERIENCES
SPORTS FULL SCHOLARSHIP IN USA. -)
MOST OUTSTANDING FINAL PROJECT (MASTER-)
BEST B2C WEBSITE AWARD NOMINATION (2017)
NATIONAL COLOMBIAN TENIS TEAM -)
