Daniela Perla

Daniela Perla

$30/hr
Strategy, Brand Identity & Comunications
Pariity
Reply rate:
33.33%
Availability:
Hourly ($/hour)
Age:
37 years old
Location:
Santa Tecla, La Libertad, El Salvador
Experience:
10 years
Daniela Perla Daniela Amalia Perla Rivadeneira Female . 1988/02/14 El Salvador . Salvadorean LinkedIn/danielaperla /-pariitystudio.com / Currently living in Cambodia Skills Programs -Mac OS - Windows OS -Photoshop CC -Illustrator CC -Indesign CC Languages - Spanish: Native speaker -English: Fluent -Russian: Intermediate More than 10 years of experience creating brand identities from strategy to design and brand development. Working internationally in the format of remote work, I currently hold clients in France, Australia and El Salvador. Experience Pariity Co-founder / Creative Director & Graphic designer FEBRUARY 2020 CURRENTLY CAMBODIA pariitystudio.com • Brand consultation and project analysis with clients • Working with marketing teams to create proposals, planning, and goal-oriented strategies. • Coordinating teams from A to Z to ensure project completion. • Creation of brand identities with consideration for brand analysis, marketing personas, brand messaging, storytelling, personality, and brand culture. • Designing brand identities utilising design fundamentals such as; color theory, grid layouts, typography, photography, illustration, etc. • Designing for various print and digital media like food packaging, social media, and websites. • Time and project management of short and long-term projects. Freelance designer 2018 - 2020 Remote working • Provided digital and print design services for a broad range of clients in the food, tech, design, security industries. • Designed entire brand identities which included packaging design for food-related companies. • Developed UI designs for various web templates. • Created illustrations for animated institutional videos. Studio NODD Co-Founder / Creative Director & Graphic Designer 2013 - 2017 EL SALVADOR - RUSSIA estudionodd.com • Creating and implementing the identity of the studio and its folio of services. • Liaison with brands, government organizations, and international NGOs like Oxfam and Plan on planning strategies, conceptualizing and implementation. • Designing campaigns for digital, social media, print, video, animation, web, apps, and launching events. • Brand consultation and following up with clients and marketing teams. • Coordinating brainstorming sessions, and project presentations. • Designing UX and UI for web and app platforms. • Managing the final art and print production • Working remotely for three years and overseeing long-term design projects and teams. • Operating within tight timelines and delivering finished, high-quality designs. GUAZA Studio/ Graphic Designer 2012 - 2013 EL SALVADOR guazastudio.com • Spearheading the rebranding of the studio as well as the photography, art direction and design of their new website. • Creating an identity and merchandise for their new surfers brand of t-shirts OlaChucho, as well as other product design projects. • Working alongside a team to conceptualize, design, and rebrand various identities and corporate communication projects, design systems, print campaigns, corporate whitepapers, UI design, and presentations. • Participation in creative meetings in the studio for the conceptualization of new projects. • Design and concept proposal presentations to clients • Illustrating for various institutional animated videos and product design. Rivera & Rivera advertising • Leading the art direction of new advertising press campaigns for Mitsubishi, Graphic Designer • Working with the creative director, copywriters, and marketing team for the 2011 - 2012 EL SALVADOR Kia, and McCormick in El Salvador. design of various visual communications. • Following international brand guidelines to apply them using print, retail, and point of sale. • Designing the 3rd Prize winning campaign “The Letter of Charlie Sheen” in “The Eye of Iberoamerica”. • Designing the Bronze Codex Award winner campaign for Special Olympics. • Operating within tight timelines to deliver daily designs on time. Del Faro studio Graphic Designer • Rebranding the identity of the studio and establishing their new brand system. • Conceptualizing and designing visual communication pieces for diverse clients. • Coordinating final art and print production. 2010 - 2011 EL SALVADOR Education 2015 - 2017 MOSCOW, RUSSIA Master in Creative Industries and Cultural Management 2014 - 2015 MOSCOW, RUSSIA Russian language to a proficient level 2006 - 2010 EL SALVADOR 1992 - 2003 EL SALVADOR RUDN, Russian University of Peoples Friendship MIGIK, Muscovite State University of Arts and Culture Degree in Graphic Design “Dr. José Matías Delgado University” Kindergarten-Middle school Catholic Institute Santa Sofia Accomplishments -Graduated Cum Honore as Master in Creative Industries and Cultural Management. RUDN, Russian University of Peoples Friendship 2017, MOSCOW, RUSSIA -Director of Culture of the Federation of Latin Students of the Russian University of Peoples Friendship 2016 - 2017, MOSCOW, RUSSIA -Scholarship holder of the Russian Federation in Moscow- -Co-founder and organizer of the design collective Amalgama- -Winner of the Bronze Codex Award, with the Special Olympics campaign, Rivera & Rivera Publicity Agency / 2012, El Salvador -Designer in the campaign "Letter from Charlie Sheen", finalist of the contest The Eye of Ibero-America, Competition. 2012, El Salvador -Scholarship holder of Ruta Quetzal "From the Mexican volcanoes to The Translatio " 2003,Mexico-Spain-Portugal
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