Daniela Guerrera

Curriculum Vitae of Daniela Alessandra Maria Guerrera Personal Details: Resides: Date of Birth: Telephone: Durban, South Africa 10 February 1987 (- FORMAL EMPLOYMENT HISTORY Euro Industrials Sales & Marketing Director: October 2013 – Present Euro Industrials is a manufacturer of small to medium metal spuncast products. We mainly service the clothing, handbag, shoe and promotional industries. We are a family business, run by myself and my brother. We currently have a staff compliment of 27. Responsibilities:  Managing all client accounts (from sales to complaint resolution)  Working in conjunction with the Production Director to manage orders and workflow in production  Monitor trends in the clothing, jewellery and shoe markets  Manage Human Resources & staff issues  Oversee & develop client relationships  Creation and management of promotional materials (brochures, emails, catalogues) Miladys Head Office (Mr Price Group) Buyer’s Assistant: October 2011 – March 2013 Head office for a regional chain of Ladies wear stores. Responsibilities:  Running the slipper buy (Initial conceptualisation, product review, briefing to the supplier, cost negotiation, and management of subsequent samples)  Cost negotiation with suppliers  Assessing & fitting garments with the Quality Technologist  Monitoring & reacting to item performance  Liaising & building relationships with suppliers  Researching trends and new movements within the areas  Assisting the Marketing department Beetle Inc Retail Junior Account Executive: December 2010 – October 2011 1 Beetle Inc Retail provides a comprehensive marketing solution for shopping Centre’s and stores. I managed the marketing for 3 local shopping centres, as well as several once-off clients. Responsibilities:  Planning, conceptualising, budgeting & managing of events and campaigns  Briefing and overseeing artwork development  Invoicing & billings  Contacting and meeting with new business  Website & social media management, and online branding The Inside Edge (FIFA 2010 World Cup Programme) Event Co-ordinator: March 2010 – July 2010 (Temporary Contract) The Inside Edge partnered with an international events company to organise the Castrol Hospitality Programme as one of the sponsors of FIFA 2010. Responsibilities:  General staff management for the 150 staff employed by The Inside Edge  Sourcing & contracting staff (Including managers, hostesses & interpreters)  Staff briefing & training EDUCATION 2008 - 2009 University of Kwa-Zulu Natal (UKZN) BSS Honours, majoring in psychology (general route). 2005 - 2007 University of South Africa (UNISA) Bachelor of Arts, majoring in psychology and communications 1993 – 2004 Thomas More College (Durban) *I spent 2 years of my schooling in Florence, Italy (2001 – 2003) SKILLS & INTERESTS     Fluent in Italian (written & spoken) Basic French (written & spoken) First Aid qualified (Red Cross, Level 1) Working with Adobe Illustrator & basic website design (not coding) Additional Information & References on request 2