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Daniel Vanegas
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Data Scientist - eCommerce Specialist
linkedin.com/in/danielnicolas
vanegas
Languages
Spanish: Native
English: Native
French: Fluent
Experience
Data Scientist eCommerce Specialist
Anheuser-Busch Inbev
Nov 2021 - Present
Credit Risk Analyst
Bank of Bogota
Oct 2020 - Nov 2021
Personal Summary
High performing Data Scientist with proven experience in the eCommerce, banking, and consumer
goods industries developing models and strategies to grow brands and impact the life of digital
consumers. Main interests in Data Science, Business Intelligence and analytics to make data-driven
decisions.
Data projects leadership related to data visualization tools and campaigns and budget
optimization, working actively with Mexico and UK Data teams.
Validation of hypothesis through the analysis of the eCommerce channel and
development of strategies improving the brands' presence in terms of category
management, price, ads, and campaigns.
Development of predictive models using machine learning techniques to optimize the
investments in marketing, media, and performance KPIs in the eCommerce channel.
Development and implementation of web scrapping tools on external websites,
impulsing data enrichment for the eCommerce channel.
Collection, and interpretation of large sets of data in order to develop and implement
tracking dashboards, allowing the team to make informed strategic decisions.
Analysis and follow-up of the consumer credit portfolio offered by the company.
Analysis of internal and external databases (in SQL Oracle and SAS Enterprise) focused
on the study of the client's profile and the approval of products by the Credit Risk area.
Follow-up and development of projects aiming to optimize the pre-approval of products
and the risk target of the bank.
Production of results, approval statistics, and effectiveness reports of the consumer
credit portfolio offered by the bank.
Marketing Intern Rexona Colombia
Unilever
Jun 2019 - Dec 2019
Development and implementation of strategies and marketing campaigns according to the
brand purpose in Colombia.
Analysis of the market through deep researches in order to understand the main trends in the
deodorants market in Colombia.
Creation of sales, share of market and distributions reports to improve the decision making in the area.
Expertise
Education
BI
2016 - 2020
B.E. Industrial Engineering with emphasis in
Management and Negotiation.
Los Andes University
Bogotá, Colombia.
2014 - 2020
B.E. Electronics Engineering with emphasis in
Telecommunications
Los Andes University
Bogotá, Colombia.
Power BI, Data Studio
Programming Languages
Java, Python, SQL, SAS, DAX
expressions.
Pandas,Numpy, Beautiful Soup, etc
ETL - Databases
Google Cloud - Snowflake
Office 365
Skills
Leadership,
Web Scraping,
eCommerce Strategy,
Team Work
Problem-Solving
Financial Thinking
Courses and Workshops
Growth 101. Kurios. 2022
Data Driven Decision Making. Kurios, 2022
Marketing Analytics. University of Virginia on Coursera. 2020
Management Learning Path. Amazon. 2020
Amazon Customer Excellence System ACES Lean Six Sigma. Amazon 2020
Negotiation Systems Course, Universidad de los Andes. 2019
