Daniel Alejandro Sanchez-Martin-| (- | LinkedIn
Bogotá, Colombia (Interested in a remote role)
Professional Profile
Bilingual Data Analyst and candidate for a Master's in Business Intelligence with skills in the use of
descriptive and inferential statistics, KPIs, OKRs, Power BI, Tableau, and database management with
MySQL. Strong experience in designing, developing, implementing, and maintaining analytics for
growth and taking core decisions for the business. Experience leading different teams in different
industries with an innovative approach to problem-solving, empathy, and leadership as pillars for
reaching goals.
Technical Skills
MS Office (Excel, PowerPoint, Word), ETL, Power BI, Tableau, SQL.
Work Experience
Senior Data Analyst
May 2020 – Present Bogotá City Hall
• Development of a data capture instrument for investment projects with the aim of achieving a
baseline that would allow monitor and controlling their impact, achieving for the first time the
characterization of the beneficiary population at the local level.
• Design and implementation of strategies and KPIs to improve the management and investment of
the entity and its impact on the community; achieving a 10x increase in citizen participation in the first
year, as well as the implementation of a collaborative management model between the private sector,
community, university and mayor's office that has impacted 200 local enterprises.
Senior Data Analyst
Sep 2021 – Sep 2022 Elestablo Colombia
• Implementation of RFM analysis (Recency, Frequency, Monetary) to understand customer behavior
through the use of Power BI, impacting business decision-making and increasing sales by around
20%.
• Design and implementation of the client loyalty system and data capture tools through IoT,
multiplying the number of clients captured and systematized through the use of Power BI and Excel
by 7x in the first three months and growing at an average monthly growth rate of 10%.
Head of Business Intelligence
Dec 2015 – Jan 2017 Fundación Hagamos País
• Management of information on the collection of recyclable material, collection routes, available
workforce, and frequencies in two municipalities of Cundinamarca-Colombia through Excel models;
generating financial and logistical KPIs on the operation, resulting in a waste collection of 30 tons per
month in the first semester of the operation.
• Defining the social impact stages of the organization based on data analysis with Excel lead to the
international recognition of the White House of President Barak Obama through the program Young
Leaders of Americas Initiative (YLAI).
Head of Business Intelligence
Apr 2013 – Apr 2020 Kumon Villeta
• Design and implementation of institutional improvement tools based on business data with the use
of Excel models that automated processes and generated visualizations for decision-making.
Generating a 3x increase in the number of subscribers in the first eight months.
Education- MSc Business Intelligence (C)
Universidad EAN
2023 Data Science
Coderhouse
Additional Information
• Achievements: YLAI Fellow at Blue Star
Recyclers (Denver, Colorado) selected by
The White House (U.S. Department of State)
among 4.000 applications in all Latin
America.
2022 Data Analytics
Digital House
• Other courses: Leadership for Bogotá
Fellow selected by Universidad de Los Andes
among 500 applications.
- BASc Finance
Universidad Externado de Colombia
• Languages: Spanish (Native), English (C1
Level)
