Daniel Rol

Daniel Rhodman B. Rol Malolos, Bulacan / Philippines | - |- Paid Ads Specialist | Social Media Manager | GHL Expert A highly skilled Paid Ads Specialist and Social Media Specialist with 3+ years of experience managing ad budgets up to $10,000/month. Proven track record of maximizing ROI Agency, E-commerce, and B2B Businesses, with expertise in paid social advertising, SEO, and project management. Experienced in driving growth through data-driven strategies and creative content. QUALIFICATIONS Paid Ads|SEO/SEM Marketing|Digital Marketing|Email Marketing|Social Media Management|SEO/SEM Marketing. Technical Skills: Meta Business Suite, GoHighLevel, Facebook Ads Manager, Google Ads Manager, Google Analytics, Canva, ChatGpt PROFESSIONAL EXPERIENCE Tonez Catering Facebook Ads Manager & Social Media Manager July 2023 – August 2024 Facebook Ads Manager ● Led Facebook ad campaigns with a $600/month budget, driving a 30% increase in event bookings within 3 months. ● Optimized ad targeting through A/B testing, improving click-through rates (CTR) by 30% and reducing cost-per-click (CPC) by 12%. ● Drove a 75% increase in catering inquiries by implementing location-based targeting and retargeting strategies for high-intent audiences. ● Enhanced brand awareness by launching engagement-focused campaigns, resulting in a 35% growth in social media followers and a 15% increase in engagement. ● Used Canva to develop compelling ad creatives, which boosted lead generation by 18% for corporate and private events. ● Monitored ad performance using Facebook Ads Manager , providing actionable insights that led to a 10% reduction in cost-per-acquisition (CPA). ● Increased return on ad spend (ROAS) by 25% through continuous optimization and data-driven adjustments. Social Media Manager ● Managed social media accounts across Facebook, Instagram, and TikTok, growing overall followers by 40% and increasing engagement by 30%. ● Developed and executed content strategies that led to a 25% increase in event bookings through organic social media posts. ● Used Canva to create visually engaging posts and stories, increasing click-through rates (CTR) by 20%. ● Monitored social media metrics using tools like Facebook Insights and Instagram Analytics, providing performance reports that led to a 10% improvement in content reach. ● Increased brand awareness through location tagging and trend-based posts, which resulted in a 25% rise in new followers from the local community. Herbie's Catering & Events Facebook Ads Manager & Social Media Manager July 2023 – August 2024 Facebook Ads Manager ● Managed Facebook ad campaigns with a $1,000/month budget, increasing event bookings by 35% and growing website traffic by 40%. ● Optimized ad targeting for local audiences, reducing cost-per-click (CPC) by 20% and improving click-through rates (CTR) by 25%. ● Developed and executed retargeting campaigns that resulted in a 30% increase in catering inquiries from previous website visitors. ● Analyzed competitor ad performance and trends, leveraging insights to refine ad strategies, resulting in a 12% improvement in campaign efficiency. ● Increased return on ad spend (ROAS) by 28% through continuous A/B testing of ad copy, visuals, and audience segments. ● Reduced cost-per-acquisition (CPA) by 15% through data-driven optimizations and regular performance reviews using Facebook Ads Manager. ● Launched seasonal and event-based ad campaigns, generating a 25% increase in engagement and inquiries during peak event seasons. ● Collaborated with influencers and local businesses to create co-branded Facebook ads, generating a 30% lift in brand reach and new followers. Social Media Manager ● Grew social media followers by 45% across Facebook and Instagram, leading to a 20% increase in event bookings within one year. ● Designed and implemented a content calendar, boosting engagement by 30% through consistent, high-quality posts featuring customer testimonials, event highlights, and behind-the-scenes content. ● Managed and moderated the social media community, ensuring a positive and safe environment by swiftly addressing inappropriate comments and removing spam, maintaining a 100% clean and friendly community. ● Monitored customer feedback and online conversations, responding to queries and resolving complaints promptly, resulting in a 15% improvement in customer satisfaction. ● Engaged with the community by fostering conversations around events and catering tips, increasing active participation by 20% and enhancing brand loyalty. ● Implemented guidelines and best practices for community interaction, ensuring a respectful and supportive atmosphere across all social media platforms. Stellar Paws Facebook Ads Manager & Social Media Manager May 2022 – September 2022 Facebook Ads Manager ● Drove a 50% increase in lead generation by creating targeted Facebook ad campaigns aimed at prospective pet owners, leveraging detailed demographic insights. ● Boosted ad reach by 70% through strategic audience expansion and lookalike targeting, enhancing brand awareness within the local community. ● Implemented conversion tracking that provided actionable insights, leading to a 40% increase in return on ad spend (ROAS) over six months. ● Conducted comprehensive competitor analysis to inform ad strategies, resulting in a 20% improvement in ad performance compared to previous campaigns. ● Collaborated with the creative team to develop compelling video ads, which improved engagement rates by 35% and contributed to a successful holiday promotion. Social Media Manager ● Orchestrated community engagement initiatives that grew user-generated content by 75%, enhancing brand authenticity and customer loyalty. ● Curated and scheduled daily posts that increased overall engagement by 60% and improved average post reach to over 5,000 users. ● Designed and implemented a referral program via social media that led to a 30% increase in new customers over three months. ● Facilitated customer feedback loops through social media interactions, resulting in a 25% increase in positive reviews and customer satisfaction scores. ● Executed cross-promotional campaigns with local businesses, which enhanced brand exposure and led to a 15% increase in collaborative sales efforts. Keynote Business Solutions Virtual Assistant |GHL Expert | Social Media Manager| Paid Ads Specialist January 2021 – March 2023 ● Managed a diverse portfolio of clients across multiple industries, including e-commerce, agencies, salons, fashion brands, cryptocurrency, book companies, and drop shipping, ensuring tailored marketing strategies for each. ● Spearheaded a comprehensive social media strategy that increased followers by 60% across multiple platforms within six months, significantly boosting brand visibility for various clients. ● Optimized Facebook Ads targeting strategies, achieving a 35% increase in lead generation for B2B clients through tailored campaigns across different business sectors. ● Developed and maintained client dashboards using Google Analytics and other tracking tools, enabling real-time performance monitoring and strategic adjustments for varied businesses. ● Conducted market research and competitor analysis to identify trends and insights, leading to the creation of data-driven marketing strategies that improved campaign effectiveness by 25% across different industries. ● Streamlined client onboarding processes, reducing the time to launch new campaigns by 40% and enhancing client satisfaction with faster turnaround times across diverse sectors. ● Executed targeted email marketing campaigns that resulted in a 20% increase in click-through rates (CTR) and a 15% rise in overall conversions for e-commerce and service-based clients. ● Leveraged social listening tools to monitor brand sentiment and engagement, proactively addressing customer feedback and improving public perception by 30% for various businesses. ● Instituted a systematic approach to tracking ad performance metrics, providing clients with actionable insights that led to data-driven decision-making and improved campaign results. ● Spearheaded a comprehensive social media strategy that increased followers by 60% across multiple platforms within six months, significantly boosting brand visibility. ● Optimized Facebook Ads targeting strategies, achieving a 35% increase in lead generation for B2B clients through tailored campaigns. ● Conducted market research and competitor analysis to identify trends and insights, leading to the creation of data-driven marketing strategies that improved campaign effectiveness by 25%. EDUCATION & OTHER BULACAN STATE UNIVERSITY LANGUAGES: English OTHER EDUCATION: HubSpot Facebook Ads and Marketing Course & Digital Marketing INTERESTS: Gaming, Anime, Pets, Outside Activity, Cafe, Reading. 2020-Present