Daniel Pirciu | Freelancer Resume

Daniel Pirciu T-shaped Marketer & Growth Enthusiast With a proven record of lead generation and sales increase, I'm driving business growth mainly through Paid Acquisition and Conversion Rate Optimization. www.danielpirciu.com-- @dpirciu 1/15 About me. If I had to summarize my skill set it would like: • An understanding of human behavior and psychology • An understanding of distribution channels and how to reach people • The ability to design my own campaigns • Technical enough to implement any campaign I might have My core belief is that, with certain conditions met, performance marketing is best run by motivated, independent marketers with a growth mindset and that the trend in the market is in this direction. At the same time, I admit that this is not always easy to achieve. With over 5+ experience in marketing having spent time learning my trade working at big B2B and B2C companies as well as experimenting with MVP and time-to-market on my side projects. I am very strong in visual design and in generating qualiﬁed leads. Now I seek to add growth marketing to deﬁne the entire conversion funnel and drive its implementation. I am looking for a great opportunity to use my creative and analytical abilities by wearing many hats. Finally, I also want to have fun on this journey. I believe that the best motivation comes from within and therefore I know that Í would be a good asset for a squad that encourages open communication, team-work, and fast implementation. Website > www.danielpirciu.com Design Portfolio > www.danielpirciu.myportfolio.com | www.behance.net/PirciuDaniel 2/15 Certiﬁcations. As my professional development plays a signiﬁcant role in my career, I am keen on learning new ways to improve my way of thinking. I have studied architecture for 6 years and then went into the digital world, learning and listening from the best SaaS inﬂuencers and entrepreneurs around the world. Master’s Degree in Advertising & Bachelor Degree in Architecture Customer Acquisition Master Course ConversionXL Institute PPC Specialist Certiﬁcation SEMrush Academy SEO Certiﬁcation SEMrush Academy Google AdWords Search Certiﬁcation Google Academy Inbound Marketing HubSpot Academy Content Marketing HubSpot Academy Email Marketing HubSpot Academy Adobe Photoshop CC Mastery TrainSimple.com Adobe Illustrator CC Mastery TrainSimple.com 3/15 Recommendations. I have worked very closely with Daniel during the several years that he was in Stanleybet. Daniel has excelled in this role, exhibiting one of the highest levels of productivity, communication, and creativity. Daniel possesses the ultimate "can do" attitude while taking on all tasks with a positive energy and a smile. His upbeat personality and engaging personal style enable him to interact effectively with others. I found my experiences with Daniel to be fun rather than work. He is a brilliant graphic designer - his creativity goes well beyond any bounds, a very good copywrighter – the content delivered through social media channels achieved huge conversions rates, and an outstanding insider endorser – building and delivering intern projects to raise staff brand engagement. Daniel is a very personable professional who wants as many details as possible to deliver the right product. I’m very conﬁdent that he has the intelligence, work ethic, and communications skills to add value wherever he works. Catalin Moise Marketing Manager – Stanleybet Romania 4/15 T-shaped Marketer. 5/15 My experience in the startup world. VITALS (Appsolve) April 2019 June 2019 Marketing Manager My goal at Appsolve, the company that developed VITALS - a bundle of over 40+ apps for Shopify, was to promote their SaaS using SEM and SEO tactics. My key responsibilities in this role: - Community building and interact with the communities of merchants - User guides and case studies to promote the apps' value proposition - Inﬂuencer marketing, identifying partnerships opportunities with relevant inﬂuencers Volt Finance Ocean Credit April 2019 January 2019 Daniel Pirciu Growth Marketing Enthusiastic - www.danielpirciu.com 6/15 Growth Manager As a Growth Manager at Volt Finance, a Peer to Peer Payment mobile app, and at Ocean Credit, a loan company with a fully digital process, my goal was to drive early adoption and test the best channels for growth. My key responsibilities in this role: - Develop the online acquisition strategy through SEO and SEM - Manage all aspects of paid and organic media marketing, from strategy to planning and execution - Work with internal team and with agencies to ensure campaign success - Manage creative and messaging - Track performance and optimize constantly tools Instapage HelloBar SEMrush Adobe Photoshop Branch.io Roistat Intercom LucidChart Wisepops ProveSrc My experience in B2C. E.ON Romania 2018 - 2019 SEM Specialist My role at E.ON is focused on driving sales from digital channels for all the products and services in the company’s portfolio. I have achieved a successful track record in developing Paid Search campaigns that are generating 3x the number of qualiﬁed leads. Agile WOW PPC CRO Landing page design Mobile ﬁrst approach topic Daniel Pirciu Growth Marketing Enthusiastic - www.danielpirciu.com 7/15 My key responsibilities in this role: -Driving online paid advertising strategy including researching markets, competitors, target audiences, keywords and other metrics; -Plan, set up and manage hands-on online campaigns, mainly across Google (search and GDN); -Implement A/B testing to continuously improve ROI and performance; -Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the company's business objectives. Achievements at E.ON: Generated over 600% increase in the number of leads in less than 6 months Built a lead generation ﬂow that is driving around 100 leads/day, with a CPL of 6 euro and CAC of 50 euro Manage 20.000 euro monthly PPC budget Implemented CRO tactics using pop-ups and push notiﬁcations tools Jira Conﬂuence Instapage Wisepops Pop-up Maker PushCrew Hotjar My experience in an enterprise SaaS. Temenos 2017 - 2018 Marketing Advisor | Marketing Operations Specialist Temenos is the market leading provider of banking software systems to retail, corporate, universal, private, Islamic, microﬁnance and community banks, wealth managers, and ﬁnancial institutions. The Temenos MarketPlace is a platform that allows the exchange of value between banks and ﬁntech companies. The platform started in 2015, boasts hundreds of members including over 50 ﬁntech providers. Marketplace CRM Management Website Reports Sales Operations Automation topic Daniel Pirciu Growth Marketing Enthusiastic - www.danielpirciu.com 8/15 My key responsibilities in this role: -Inbound lead processing; -Partner onboarding; -CRM & Website Analytics/Reporting; -Content management activities on Temenos MarketPlace website; -Manage inbound leads and navigate the business to ensure leads are routed correctly; -Produce regular lead/analytics reporting to accurately measure impact; -Efﬁcient management of inbound MarketPlace leads through Marketing Automation systems; tools Salesforce Pipedrive Trello Jira Wordpress Marketplace My experience in B2B. DB Schenker 2015 - 2017 Digital Marketing Specialist | Graphic Designer DB Schenker stands for the transportation and logistics activities of Deutsche Bahn. The Logistics sector of DB is the world’s second largest transportation and logistics services provider based on revenues and performance. PPC SEO Remarketing Corporate Design Email Marketing topic Daniel Pirciu Growth Marketing Enthusiastic - www.danielpirciu.com 9/15 My key responsibilities in this role: PPC Advertising: Targeted campaigns for each product to generate qualiﬁed leads Email Marketing: Lead nurturing through targeted messages based on their activity SEO: Reached #1 on Google Search for the main product, signiﬁcant improvements using keyword research, site structure, content, and backlinks - KeywordTool, SEMrush, Moz Open Site Explorer, Google Search Console, Google Keyword Planner Copywriting & Landing Page Optimization: Developing SEO and keywords based content for the website and Social Media, website optimization using Hotjar and Google Analytics Social Media & Community Management: Developing and executing, social media presence across Facebook, LinkedIn and Google+ Graphic Design: Revamping the visual design used to promote the business, digital & print Achievements at DB Schenker: Developed a conversion funnel that generated qualiﬁed leads (40% leads with over-€ turnover) Generated 40.000€ marketing leads with 1.500€ budget using PPC #1 rank in Google search for the main product, land transport (ro), using SEO strategies and Content Marketing. tools Adobe Photoshop Adobe Illustrator Adobe Premiere Adobe InDesign MailChimp PowerPoint Google Analytics Piwik Analytics CoreMedia CMS My side hustle. Freelancer 2015 - 2018 Growth Marketer | Graphic Design, SEO & CRO Besides my full-time role, I am working on my side hustle projects helping small size companies to improve their digital marketing and generate qualiﬁed leads. Also, I am helping other fellow Romanian start-ups and NGOs with different visual designs to promote their services or their mission. Web & Print Design Custom Landing Page On-page SEO Local SEO Competitive analysis Adwords campaign topic Daniel Pirciu Growth Marketing Enthusiastic - www.danielpirciu.com 10/15 My Growth Gigs include: - SEO Starter Kit - site audit followed by actionable steps to increase rankings - On-Page SEO - full on-page SEO, keyword research, competitive analysis, with planning, implementation and report - Analytics Tools - proper implementation of Google Analytics, Google Tag Manager, and Google Search Console - Paid Advertising using Google Adwords (Search & Display) and Facebook ads - Landing Page - design and optimization, with UX tracking tools installed - Short video presentation - Social Media Visual Content - banners, video collages and other assets tools Adobe Photoshop Adobe Illustrator SpyFu Ahrefs Leadpages Webﬂow Weebly Trello Ryte Analytics Work history. Digital Marketing Visual Design Build fast without code Time spent using illustrated skills Daniel Pirciu Growth Marketing Enthusiastic - www.danielpirciu.com 11/15 Architecture University Masters in Advertising DB Schenker Temenos Volt Finance Ocean Credit GOAL Marketing, Digital & Design skills. Constantly researching Build without code Growth Marketing Design thinking Marketing design Google Analytics and data driven Visual Design Email marketing Marketing Automation SEO/SEM Paid advertising PPC HTML + CSS Social Media Javascript/API integrations Webdesign Daniel Pirciu Growth Marketing Enthusiastic - www.danielpirciu.com 12/15 Quick learner as I needed 3D design Presentation decks Certiﬁed training Personal growth Ongoing training Motion design Beginner (40 hours or less) Current ability Advanced (1.000+ hours) My dream job. I know that I would be a good ﬁt for a company that encourages open communication, teamwork, and learning by doing. The role that suits me best would allow me to wear many hats and should be a mix of analytical and creative thinking. The company’s interest in using SaaS products for their marketing initiatives and a lean methodology is also a signiﬁcant factor towards building a valuable relationship. If I had to picture the perfect working environment I would say that it should focus on three main areas: ● have a dynamic and modern business approach ● should inspire personal and professional growth, being positive, energetic, and ﬂexible ● the focus should be on growth, not on the working schedule nor the ofﬁce location. My side projects are playing a signiﬁcant role in my professional education, and it would further help my team in achieving great results. A team with such hobbies would be my perfect squad. As for the ﬁnancial aspect, I am targeting a €2.000 net monthly remuneration, at least €10.000 monthly PPC budget and a dedicated €500 monthly budget for SaaS products for CRO. 13/15 Recommendations. I had the pleasure of working with Daniel during an exciting growth phase of the Temenos MarketPlace and would happily recommend him to any potential new employer. He was dropped in at the SaaS deep-end and immediately applied his expertise in pipeline optimisation to improve our processes and increase the volume of referral opportunities for our Providers. Working across an internationally dispersed team, for a time, Daniel single-handedly managed the MarketPlace provider relations function, onboarding new suppliers and improving the search rankings of existing MarketPlace Product Pages to increase sales. To me, what makes him stand out as a candidate, is his desire for self-improvement. Daniel is the kind of guy that will really throw himself into a subject, absorbing as much as he can outside of work-hours via personal study so he can bring these skills into the workplace for the beneﬁt of the business. A great asset for his next employer. Ben Davolls Product Marketing Manager – Temenos Marketplace 14/15 Thank you! EET 00:00 07:00 09:00 Unavailable Quick response via email-Immediately reachable via phone - Daniel Pirciu Growth Marketing Enthusiastic - www.danielpirciu.com 15/15 18:00 22:00 24:00