Case study - DB Schenker
H
o
wI
g
e
n
e
r
a
t
e
d
4
0
.
0
0
0
€
q
u
a
l
i
f
i
e
d
l
e
a
d
s
1
2
3
S
i
t
u
a
t
i
o
n
o
v
e
r
v
i
e
w
S
t
r
a
t
e
g
y
&
t
a
c
t
i
c
s
R
e
s
u
l
t
s
g
e
n
e
r
a
t
e
d
1
S
i
t
u
a
t
i
o
n
o
v
e
r
v
i
e
w
l
a
c
k
o
f
d
i
g
i
t
a
l
i
n
n
o
v
a
t
i
o
n
DB Sc
henker was r
unni
ng an
exc
el
l
entbus
i
nes
swi
t
h an annual
t
ur
noverofover100mi
l
.Eur
o,and
t
hatonl
yont
heRomani
anmar
ket
.
The c
ompany was gener
at
i
ng
bus
i
nes
s oppor
t
uni
t
i
es mai
nl
y
t
hr
ough net
wor
ki
ng at bus
i
nes
s
event
s and t
r
ades
hows
, and by
bui
l
di
ng a good r
el
at
i
ons
hi
p wi
t
h
t
hec
ent
r
ali
ns
t
i
t
ut
i
onsac
t
i
vei
nt
hi
s
f
i
el
d.
1
0
0m
i
l
.
e
u
r
o
t
u
r
n
o
v
e
r
l
e
n
g
t
h
y
p
r
o
c
e
s
s
e
s
2
S
t
r
a
t
e
g
y
&
t
a
c
t
i
c
s
b
u
i
l
t
a
P
r
o
o
f
o
f
C
o
n
c
e
p
t
TheGoalwast
obui
l
dt
hes
t
r
uc
t
ur
e
f
orDBSc
henkert
oi
mpr
oveexpand
t
hei
rawar
enes
si
namar
ketwi
t
h
new c
ompani
esi
nneedofc
ar
go
t
r
ans
por
t
at
i
ons
ol
ut
i
ons
.
l
d a s
ol
ut
i
on f
or a
To bui
mul
t
i
nat
i
onal c
ompany wi
t
h no
hi
s
t
or
yi
ndi
gi
t
ali
nnovat
i
on,Iknew
t
hatweneededt
of
i
r
s
ts
et
upaPoC
(
Pr
oof of Conc
ept
)
, val
i
dat
et
he
i
dea,andt
hens
c
al
ei
tt
oi
nc
l
udeal
l
t
heot
hermar
ket
i
ngi
ni
t
i
at
i
ves
.
e
x
p
a
n
d
a
w
a
r
e
n
e
s
s
v
a
l
i
d
a
t
e
a
n
d
t
h
e
n
s
c
a
l
e
w
o
r
k
w
i
t
h
t
h
e
S
a
l
e
s
t
e
a
m
2
0
.
0
0
0€
l
e
a
d
s
p
a
i
d
a
d
v
e
r
t
i
s
i
n
g
a
n
d
S
E
O
Fi
r
s
tI
’
veus
edpai
dadver
t
i
s
i
ng,t
he
Googl
e Sear
c
h Net
wor
k. To
under
s
t
and who i
s t
he i
deal
c
us
t
omer and how t
he l
eads ar
e
val
i
dat
ed,Iwor
ked wi
t
ht
heSal
es
Team andPr
oduc
tManager
s
.
Af
t
err
eac
hi
ng20.
000eur
owor
t
hof
qual
i
f
i
ed l
eads mont
hl
y
, I al
s
o
i
mpl
ement
ed SEO opt
i
mi
z
at
i
on
c
ampai
gns
, s
et
up t
he c
ont
ent
s
t
r
at
egyf
orSoc
i
alMedi
a,andatt
he
s
ame t
i
me,wor
ki
ng al
ongs
i
de t
he
Sal
es t
eam t
o under
s
t
and and t
o
i
mpr
ovet
hec
onver
s
i
onf
unnel
.
3
R
e
s
u
l
t
s
g
e
n
e
r
a
t
e
d
4
0
.
0
0
0€
q
u
a
l
i
f
i
e
d
l
e
a
d
s
The mai
n KPI
s was t
he val
ue of
mont
hl
yqual
i
f
i
edl
eadsandt
heSERP
r
anki
ngsf
ort
he c
ompany’
spr
i
mar
y
s
ol
ut
i
ons
,f
ort
he.
r
odomai
n.
Af
t
er3 mont
hsofopt
i
mi
z
at
i
on and
SEO:
-€40.
000mont
hl
yqual
i
f
i
edl
eads
-page#1f
ort
hemai
n3pr
oduc
t
s
-ROAS=€26.
6
-CPL=€92(
f
r
om €307)-t
heaver
age
quot
at
i
onval
uewas€1300
T
H
A
N
KY
O
U
!
DANI
EL|PI
RCI
U
www.
dani
el
pi
r
c
i
u.
c
om
dani
el
pi
r
c
i
u@gmai
l
.
c
om