Daniel Odunlami

Curriculum Vitae Daniel Odunlami Daniel Odunlami MARKETING SPECIALIST  Lagos  - - https://bit.ly/danielodunlamiportfolio  https://linkedin.com/in/thedanielodunlami Summary Results-driven Marketing Specialist with 7+ years of experience driving business growth through strategic online and offline marketing campaigns. Proven track record of delivering timely, cost-effective solutions and exceeding company goals. Skilled in digital marketing, website analytics, team leadership, and integrated marketing innovation, with a record of driving over $2 million in billings. Experience 03/2025 - present Duke Concept EVENT MARKETING SPECIALIST New York Develop and execute high-impact event marketing strategies for global and Afrobeat Music Event production, promotion, and touring across North America. Plan cross-channel campaigns, for tour events for artists like Ruger, Davido, DJ Prince, Bien etc, resulting in an 80% increase in ticket sales and a 60% boost in online engagement., Plan Digital Marketing Strategy and Conversion Marketing for Ruger's BlownBoy RU concerts, Selling Out ticket sales in 50% of the cities and more than 80% ticket sales in the remaining cities. 06/2024- 06/2025 The EME Agency HEAD OF MARKETING OPERATIONS Lagos • Led a team of 4 brand managers to develop and execute cross-platform marketing campaigns, enhancing brand visibility and engagement for NBA, Budweiser, Castle Lite, and other Multinational Brands • Managed budget allocations for all marketing operations activities • Collaborated with senior management to develop long-term strategic goals for the agency's marketing operations efforts. • led pitch presentations for new accounts and prepared budgets for the campaigns. 09/2023 - 04/2024 Hazon Technologies HEAD OF MARKETING AND INNOVATION Lagos Spearheaded marketing strategies for 4 tech startups, resulting in 60% increase in market penetration and customer base expansion for Flex Deals, Flex Monie, Tingtel, and Flexmobile. Developed Brand Communication and Marketing Roll-out Plan for Flexmobile, one of the first MVNO in Nigeria Collaborated with diverse teams across product, development, sales, operations, and design Establish strategic partnerships with 15 FMCG brands and over 2000 retail stores for increased market presence 09/2021 - 03/2024 GDM Group HEAD OF MARKETING STRATEGY & INNOVATION Lagos Managed strategy identification, business opportunities exploration and new technologies evaluation Led four Marketing sub-functions: Growth, Strategy, Design, and Digital Achieved over $2 million in annual billing through strategic proposals Promoted innovation by curating the first hackathon in media and marketing Developed innovative MarTech solutions for global brands and government bodies. Education 01/2016 February 2023 Federal University of Agriculture Abeokuta Extension and Rural Development Bachelor's Degree Tekedia Institute Business, Management, Marketing, and Related Support Services mini MBA Projects Apr 2022 - Jun 2022 Markhack 1.0 Marketing and Media Hackathon  https://markhack.tech Nigeria's first ever Marketing and Media Hackathon gathering over 500 participants from 72 locations in 5 countries across 4 continents, rethinking marketing and how technology helps redefine marketing in Nigeria. Skills Strategic Marketing Planning Team Leadership Creative Ideation Creative Copywriting Digital Marketing Tools Meta Ads, Hootsuite, Mailchimp, Google Ads etc Productivity Tools Slack, Notion, Monday, Asana, Office suites Problem Solving Presentation Powerpoints, Slides etc Communication Oral and Writing Graphics Design Canva, CorelDraw Certifications 2023 June 2018 Digital Ad Certificate Aleph Group Fundamentals of Digital Marketing Google  https://goo.gl/y4UjgN Awards June 2022 September 2021 35 under 35 Marketing Professionals Brand Comm Innovative Marketing Event of the Year EXMAN