Daniel Muraga

Daniel Muraga Digital Content Creator and Marketing Specialist Nairobi- Diligent and experienced digital content creator, marketer, researcher and communications expert with 9+ years of professional experience. Perfect in building digital-first spaces at large, local and international corporations and publications. Written 100+ high-quality digital marketing pieces that have amassed millions in readership. Implemented new digital marketing campaigns to raise quarterly sales by 20% in a previous role. Work Experience Content Creator Life & Thyme - Country: United States January 2020 to Present • • • • Planned, researched, wrote, and produced feature stories. Provided media (e.g., original photography, sourced images, etc.) to accompany copy. Questioned guests/business persons on scripted topics. Researched facts to ensure stories are accurate and relevant. Digital Content Creator and Marketer Freelance & Contract Positions - Remote January 2010 to Present • Digital content creation and marketing • Provide media (e.g., original photography, sourced images, etc.) to accompany copy • Work with Editors to generate ideas for new content topics • Performs self-check of work products and coordinates independent quality control review in accordance with internal quality procedures • Proofread, edit and improve digital content • Work with strategic planners, business owners, and other creative team members to conceptualize, develop and produce brand stories • Performs SEO including keyword research • Works with marketing and content teams to develop compelling infographics Digital Marketing Manager Wilmax Feeds Limited - Nairobi: Kenya January 2019 to October 2022 • • • • • • Selling company products online. Customer support through telephone, email and social media. Website management. Data analytics. Developing marketing strategies such as running SWOT analyses. Doing digital marketing including email outreach, cold calling and prospecting. • • • • • Copywriting and content management, blog and feature writing. Researching and analyzing market trends and competitors. Social media management. Representing the company at events, such as trade shows, conferences, and festivals. Implementing marketing and communications campaigns Feature Writer International Data Group - Middlesex, NJ January 2014 to September 2022 Writer and Researcher • • • • • • • • • Created relevant and engaging content based on new and best tech as assigned and pitched. Planned, researched, wrote, and produced feature stories. Provided media (e.g., original photography, sourced images, etc.) to accompany copy. Interviewed guests/business persons on scripted topics. Researched facts to ensure stories are accurate and relevant. Wrote original news stories and helped produce other big stories. Did influencer interviews with prominent entrepreneurs. Covered African continent startup, technology and business scenes. Promoted published features on social media. Digital Marketing Manager (Regional Ambassador) Afrinection.com - Eastern Africa May 2017 to August 2018 • Developing marketing strategies such as running SWOT analyses. • Implementing marketing techniques and plans such as SEO, webinars, events, content marketing and community management. • Doing digital marketing including email outreach, cold calling and prospecting. • Copywriting and content management, blog and feature writing. • Interviewing industry experts and influencers. • Social media management. • Writing and delivering content and social media plans. • Soliciting for and encouraging subscriptions and advertisements on the company platform. • Acting as the company’s regional ambassador for Eastern Africa Education MA in Communication Studies University of Nairobi - Nairobi, KE April 2006 Second Class Honours in Upper Division University of Nairobi - Nairobi August 1999 to April 2004 Skills • Search Engine Optimization (SEO) • Content Creation • Email Marketing • Content Marketing • Copywriting • SEM • Proofreading • Keyword Research • Salesforce • Digital Marketing • WordPress • Google Analytics • Market Research • E-Commerce Languages • English - Fluent Links https://www.linkedin.com/in/danielmuraga/ Publications ISIS in Africa http://library.cqpress.com/cqresearcher/cqresrre- October 2021 In early June, three cars and more than 30 motorcycles carrying armed Islamist insurgents arrived in Solhan, a village in northern Burkina Faso near the border with Niger. The rebels attacked workers at a local gold mine and then torched a hospital, shops and houses, killing everyone in sight, witnesses said. When the attackers left, horrified residents found 160 bodies in three mass graves. Latest Publications with International Data Group https://www.idgconnect.com/author/Daniel-Muraga/ January 2022 Tech, business and entrepreneurship features I have done for International Data Group (IDG) Connect. 8 Best Ecommerce Ads Techniques To Transform Your Business https://pagefly.io/blogs/shopify/ecommerce-ads August 2022 Ecommerce ads are important for every online business, now more than ever. Are you looking for the best strategies to transform your shopping ads? How Recovering African Crops Could Address Lost Cuisine https://lifeandthyme.com/food/recovering-african-crops/ May 2020 When Mark Zuckerberg visited Sub-Saharan Africa in September of 2016, he posted about enjoying jollof rice in Nigeria and ugali in Kenya. Yet, like so many travelers seeking out local food in other countries, Zuckerberg was likely unaware that what he was eating was hardly African at all. A Better Cup of Coffee https://specialprojects.sprudge.com/?p=- How Africa is fighting for improved coffee profits amidst international market pressures.