Daniel Matheka

DANIEL MATHEKA Web Developer|Digital Marketer|Graphic Designer Summary I am a creative and results-driven Web Developer & Digital Marketing Specialist with a strong multidisciplinary background in transforming concepts into compelling digital experiences that align with brand goals and drive engagement. Proficient in developing responsive websites, designing high-impact visuals, and executing strategic marketing campaigns across digital platforms. Experienced in collaborating with cross-functional teams and clients to deliver tailored solutions that boost online presence and business growth. Passionate about blending technology and creativity to solve real-world challenges and elevate digital brand identities. Key competencies and skills ●​ SEO (Search Engine Optimization). ●​ Website design & development. ●​ Digital Marketing Strategy. ●​ PPC. ●​ AI Tools & Automation. ●​ Social Media Marketing. ●​ Email Marketing. ●​ Content Marketing. ●​ Analytics & Data Interpretation. Professional skills ●​ ●​ ●​ ●​ ●​ Able to organize my workload effectively and prioritize tasks. Adaptable and able to quickly pick up new techniques. Excellent time management. Excellent communication skills, both verbal and written. Excellent customer service. EDUCATIONAL BACKGROUND Zetech University……………… Diploma in Business Information Technology -). Digital skills for Africa…………Certificate in Digital Marketing (August 2017) Generation Kenya…………………Certificate in Sales (August 2018) DataBreed Africa…………………Certificate in Data Analytics (October 2025) WORK EXPERIENCES Website Developer & Digital Marketing Specialist | Equimed Supplies LLP January 2025- March 2026 Duties and Responsibilities: ●​ Maintaining and updating website content to keep it relevant, fresh, and conversion-focused. ●​ Ensuring all content is accurate, engaging, SEO-friendly, and optimized for user experience. ●​ Conducting keyword research to identify high-value search opportunities and content gaps. ●​ Optimizing on-page SEO, including meta titles, meta descriptions, headers, internal linking, URLs, and image alt text. ●​ Implementing and monitoring technical SEO best practices. ●​ Managing off-page SEO activities such as backlink acquisition and online authority building. ●​ Tracking and analyzing website performance using Google Analytics and Google Search Console SEO tools. ●​ Monitoring keyword rankings, organic traffic, bounce rates, conversions, and content engagement. ●​ Preparing regular SEO and content performance reports with actionable insights and recommendations. Associate Digital Marketer | Target Vision Technologies July 2022- December 2024 Duties and Responsibilities: ●​ Developing, implementing, and managing digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and display advertising. ●​ Monitoring and analyzing campaign performance metrics using tools such as Google Analytics and social media insights to optimize marketing efforts. ●​ Conducting keyword research and optimizing website content for SEO to improve organic search rankings. ●​ Managing social media accounts, creating engaging content, and interacting with followers to build brand awareness and community engagement. ●​ Designing and executing email marketing campaigns, including segmentation, A/B testing, and performance tracking. ●​ Collaborating with cross-functional teams, including content creators, designers, and sales, to support marketing goals. ●​ Staying updated on industry trends, tools, and best practices to innovate and improve digital marketing strategies. ●​ Conducting competitor analysis and market research to inform campaign strategies. ●​ Report regularly on campaign results, insights, and recommendations. Web Developer|Oracom Group January 2021-June 2022 Duties and responsibilities: ●​ Designed, developed, and maintained responsive websites and web applications using HTML, CSS, JavaScript, and WordPress. ●​ Collaborated with web designers, content creators, and developers to create intuitive user interfaces and seamless user experiences. ●​ Troubleshot, debugged, and resolved website issues to ensure optimal performance and cross-browser/device compatibility. ●​ Integrated backend services and APIs to enhance website functionality. ●​ Optimized web applications for maximum speed and scalability. ●​ Implemented security best practices to protect web applications from vulnerabilities and attacks. ●​ Stayed updated on emerging web technologies and industry trends to improve development skills and project outcomes. ●​ Conducted testing and quality assurance to ensure robustness and reliability of web applications. ●​ Participated in code reviews and contributed to team knowledge sharing and project documentation. ICT support intern|Nairobi City Water and Sewerage Company January-April 2018 Duties and responsibilities: ●​ Installing and configuring computer hardware, operating systems, and applications. ●​ Customer service help desk support. ●​ Monitoring and maintaining computer systems and networks ●​ Assisting in computer repairs and troubleshooting ●​ Troubleshooting system and network problems, diagnosing and solving hardware or software faults. REFEREES 1. Elius Simon, CEO & Founder, AMC Solutions 2. Edward Kabue Digital & IT Lead, Target Vision Technologies