Daniel Martinez

Digital marketing specialist consultancy, with 7 years of experience between (Meta platforms, LinkedIn plus SEO and SEM). Web design and development consulting (WordPress, AWS, Figma) 6 years experience.

Digital Marketing Meta:

1- Meta Statistics: (insights – public administrator).

2- Public administrator: (how and when to use it).

3- Types of advertising campaigns: (which ones to use and when).

4- Bid and auction types: (small vs. large budgets).

5- Types of budget optimization: (C.B.O. vs. A.B.O.).

6- Types of audiences: (Own origins and Meta origins).

7- Types of segmentations: (Similar, saved, personalized).

8- Pixel and conversions API: (events for shopping and reverse sites).

9- Types of events: (Pixel events and API conversions).

10- Types of audience optimization: (saved).

11- Types of platforms: (Facebook, Instagram, Audience Network, Facebook Messenger).

12- Types of ads: (images, videos, carousels, collections, instant experiences).

13- Variations in ad sets: (because there must be variations in text and images such as videos).

Google Ads Digital Marketing:

1- Keyword planner statistics: (how to use).

2- Campaign objective: (campaign destination).

3- Types of advertising campaigns: (where the campaign will be displayed).

4- Bid types: (conversions, clicks, impressions).

Campaign settings:

5-Networks to show: (search and display YouTube).

6- Location: (country or states/departments) and languages.

7- Segmentation: (interests).

8- Duration: (time frame of the campaign).

9- Keywords and ads: (keywords, long tail words, concordances, descriptions, and titles of ads, link).

10- Budget.

Web development and design: (Based between AWS- WordPress and Figma)

1- Differences between manual and semi-automatic development: (pure code vs. semi-code).

2- Websites: (web pages, website)

3- Website differences: (dynamic/personalized vs. static/simple).

4- Web Design: (website planned).

5- Type of servers: (local, cloud).

6- Differences between servers: (shared and private).

7- CMS: (WordPress, Drupal, Joomla, Magento).

8- Backend: (logistics and operation of the entire website).

9- Frontend: (Visualization of the website and its pages to its visitors/consumers).

10- Post: (blog entries).

11- CPT: (custom entries/post).

12- CPF: (custom fields for each post).

13- Plug-in: (functions for dynamic sites).

14- Files: (types of files, images, and video for optimization).

15- SEO: (keywords planner, title structure, texts, images, URLs, CTA, interlinks, backlinks).

16- Filters: (advanced filters for stores, reservations, and dynamic sites).

17- Layouts: (Elementor, Divi, Bricks, Gutenberg).

18- Pages and sites by layout designers: (pages, sections, and sites).

19- Users: (types of users both for WordPress and users for Layout Artists).

20- Appearances: (themes, menus, customization, themes code).