DANIEL LINSANGAN
Web Content Publisher and Marketing Specialist
- | - | Skype ID: daniel.linsangan-| www.linkedin.com/in/daniel-linsangan/
SUMMARY
Highly involved in publishing web pages, email campaigns, social media organic posts, and push
notifications through CMS and different online platforms usually with start-up (small to medium)
businesses. Lead or contribute to the development of client online operations including but not limited
to website/software development, email campaigns, e-commerce operations, and digital marketing.
Particularly experienced in handling clients in the US and Australia region.
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PROFESSIONAL EXPERIENCE
Freelance | Web Content Publisher and Marketing Specialist
February 2018 – Present
Managing client site and brand assets. In-charge of publishing content in websites, email campaigns,
social media platforms and push/text notifications. Advise on best practices and adjust campaigns based
on reports/metrics of on-going campaigns. Contribute to graphic designs and general contents as
needed. Highly flexible in using different CMS and email campaign platforms.
Sample publications where content conceptualization and design created by me.
Web landing pages publications: http://bit.ly/dol_landing_pages
Email campaigns: http://bit.ly/dol_email_campaigns
Social and Banner Posts: http://bit.ly/dol_social_posts
Sample long-term clients. Handled web pages, email campaigns and social posts.
Client
Terramedia AU
(Agency)
Jan 2020 –
present
Role
Publish web and email
content for multiple
brands/clients.
Occasionally create graphic
designs as requested.
Global Business
Travel
Association
Feb 2019 – Feb
2020
Publish web and email
content. Adhere to strict
template and
implementation of brand
guidelines on landing pages
and email campaigns.
US/AU Brands Supported
• GC Institute
• Arianrhod Aromatics
• Thinking Feeling
Moving
• Dovetail Group
•
•
•
GBTA.org
GBTA – US Chapter
GBTA – Europe
Chpater
Platform
CMS
WordPress
• EDM
Mailchimp
• Design Canva
• FB, IG
•
•
•
CMS DNN
EDM Pardot
EnableSME | eCommerce Team Lead
January 2017 – Aug 2018
- Assure KPIs and SLAs are met such as uploading and updating of products, page content updates, email
campaigns, navigation and links, product retouching, sales analytics reporting and QA testing.
- Regularly coordinates with clients in the overall publishing of content in websites and email campaigns.
- Provides training for SAP Hybris Web Content Cockpit, Product Cockpit and Marketing Tools.
- Act as main QA/tester for user acceptance testing on new component developments and updates.
Australian Brands Supported
•
•
•
•
Katies
Autograph
Crossroads
CityChic
Hallohallo Inc | E-Commerce Operations Manager
December 2013 – January 2017
- Collaborate website requirements with Software Developers, Creative Team, Sales & Marketing Team.
Report or participate in resolving defects and issues.
- Manage overall operations of Hallohallo websites (online shopping, restaurants and services online
index, company index and online job postings, online promos, etc.).
- Heavily involved in managing multiple shops with the dropshipping method.
- Manage all digital marketing aspects including but not limited to Social Media Management, Cross-Site
Partnerships, Payment Gateways Promos, etc.
Local Brand Supported
•
hallohallo.ph
Accenture | Data Analyst
August 2012 – December 2013
- Analyze health insurance claims and input requests to Citrix AS400 database.
- Resolve client claims disputes through revisions or updating of data.
- Collaborate tasks documents using SharePoint.
- Data Encoding and Analysis