Daniel Lee

Contact- www.linkedin.com/in/daniellee-2b2b4b20 (LinkedIn) Top Skills Marketing Communications Marketing Strategy Daniel Lee Marketing Lead at Laka MY Kuala Lumpur, Kuala Lumpur, Malaysia Summary "Absorb what is useful, discard what is not, add what is uniquely your own" - Bruce Lee Account Management Languages Malay (Limited Working) Chinese (Limited Working) English (Full Professional) Certifications The Fundamental of Digital Marketing Growth Hacking with Digital Marketing (v.7) Growth Hacking with Digital Marketing (Version 7.1) 2020 Honors-Awards Marketing Events Award 2012 - Best Event Ambiance (Consumer) – Silver PMAA, The Dragon of Malaysia 2012 - Best Event or Experiential Marketing Campaign – Gold A+M Agency Of The Year 2011 Event Marketing Agency of The Year A+M Agency Of The Year 2013 Event Marketing Agency of The Year A+M Agency Of The Year 2014 Event Marketing Agency of The Year Experience Laka Marketing Lead (Malaysia) June 2019 - Present Malaysia Laka’s mission is to build the mutual insurer of the future where customers are the center of focus. Our model called for no premium to be paid unless there is a claim. Laka – Insurance powered by the community. Laka's business operates directly with customers. We aim to build a service and brand on a foundation of transparency, fairness, and simplicity. Laka offers a fully digital solution to increase accessibility to customers and eliminate the dependency on agents, resulting in significant savings. Join us on this game-changing journey, disrupting the traditional insurance model. www.laka.my // www.laka.co.uk The Hot Shoe Show & Co Sdn Bhd Group Account Director August 2016 - May 2019 (2 years 10 months) Selangor, Malaysia Summary : doing everything I have been doing and more Detailed Descriptions: 1) Responsible to lead the multiple(4) business units in Hotshoes, focusing on clients' servicing and management. Each business unit is a team that consist Page 1 of 5 of Associate Account Directors, Account Managers and Senior Account Executives. 2) Managing overall team’s yearly budget and monitor internal resources to best service the overall pool of clients. 3) Responsible to oversee all team members’ respective quarterly GP progress and assist in providing strategic ideas to achieve the targets. 4) Part of the Management Committee of the Organisation. 5) Oversees respective business units that manages the company’s key account clients from various industry such as: Nestle Malaysia, Sime Darby Group, Sime Darby Property, Volkswagen Group Malaysia, Macao Government Tourist Office, Prudential Insurance Malaysia, Asian Football Confederation, etc. 6) Responsible to give direction in concepts and integrated event marketing strategies for numerous event proposals. This responsibility covers creatives directions, PR strategies, media plans, digital plans and on ground activation plans. 7) Delivering presentation and pitches to current key account clients and potential clients. 8) To ensure the delivery of the organization's brand experience with long lasting impacts and results to the clients. The Hot Shoe Show & Co Sdn Bhd (www.hotshoes.com.my) Account Director January 2011 - August 2016 (5 years 8 months) My overall responsibilities are: 1) overall management of the business units in area related and not related to their core responsibility which is focusing on clients' servicing and client management. Non related would include HR, personal development and career advancement. 2) involve in respective business unit brainstorm to develop event campaign creative concept and campaign strategy for proposal conceptualization. 3) to set and manage respective business unit's quarterly targets and to ensure that effective and efficient strategies are implemented to assist the team to achieve the numbers. 4) To drive the company's believe system and to ensure that the team members deliver the organization's brand experience with long lasting impacts and results. Key account clientele that I am involved in : 1) FMCG : Nestle Malaysia, Heineken Malaysia Berhad Page 2 of 5 2) Property Developer : IJM Land, Sime Darby Properties, Brunsfield 3) Sports : Asian Football Confederation (AFC), Sime Darby LPGA 4) NTO : Macau Government Tourist Office 5) Telco : Maxis Berhad 6) Automobile : BMW Malaysia 7) Insurance : CWA (CIMB), Prudential Malaysia Types of events : live telecast events, award nights, product launches, gala dinners, ground activations etc....... Apart from my full time work, I do spend some hours contributing back to the event education in Malaysia. Currently part of the industry panel of Berjaya University College where I am given the opportunity to review and comment on the event diploma and degree syllabus to ensure that it is relevant to nature & educate the students and prepare them for the real industry. I am also actively being invited to give talks in universities and colleges about career in event management or event management in general. The Hot Shoe Show & Co Sdn Bhd (www.hotshoes.com.my) Associate Account Director January 2010 - January 2011 (1 year 1 month) Kuala Lumpur, Malaysia As the company restructured internally as a continuous improvement effort, I was given a choice between client servicing or event operations as I was dual disciplined. I realized that my pride and joy is when a client believes and accepts the ideas that I pitched to them and it resulted me to chose client servicing. A shift in my event career where I was promoted to directly report to the COO and to be one of the key players in managing the event sales and marketing department. In a nutshell, my role is to focus on client servicing & management, brand management, conceptualizing event ideation, developing 360 marketing proposals, pitching process, cost management and managing expectations (both internally and externally). In year 2011, i have spearheaded the Volkswagen Das Auto Show 2011 where the 1st 360 degrees projection drive show was developed. The event was recognized by the automobile industry as the best singular brand automobile show in Malaysia. This event was not only a milestone for the company but Page 3 of 5 also a milestone for the event industry in Malaysia. The event have also helped won many awards for Hotshoes. The Hot Shoe Show & Co Sdn Bhd (www.hotshoes.com.my) Senior Event Manager January 2008 - December 2009 (2 years) Kuala Lumpur, Malaysia Promoted to Senior Event Manager in less than a year and was given a bigger field to stretch my 'event muscles'. As senior event manager, I was given the opportunity to be the key point of contact and manage my own set of key accounts. My role was to maintain close relationship with the key people in my key accounts and fulfill their event needs which includes creative thinking; concept and strategy thinking where all these will be applied into the event proposal. Apart from that, I will handle the end to end cost management to ensure that the client received a value for money VS creative concept by managing client's expectations. Key accounts : 1) Electronics : Panasonic Malaysia 2) Property Developers : Gamuda Land 3) Automobile : Volkswagen Malaysia 4) FMCG : Unilever Malaysia, Tohtonku Malaysia In this role, I have widen my event exposure & skills set to plan and execute larger scale events (more than 1000pax attendees) which includes : sales conventions, sales rally, yearly kick off event, product launches, etc..... One of the key highlight event that I have spearheaded was Volkswagen Polo Launch where Changkat Bukit Bintang was closed up for the 1st time to execute a launch on the street itself with the combination of an aerial helicopter live feed and international singer Leona Lewis's concert performance. The Hot Shoe Show & Co Sdn Bhd (www.hotshoes.com.my) Event Manager May 2007 - December 2007 (8 months) My first job offer after completion of my Diploma in college. As a fresh graduate, I was offered to come in as Event Manager due to my internship performance record. Page 4 of 5 My daily responsibility was to assist my Event Director in the daily servicing of our clientele which includes event proposal development, calling of suppliers and playing a support role during the pitching process. On the operation level, I was involved in all event execution which includes managing timeline / event setup and being responsible of various roles in respective events. Clientele: 1) Property Developers : Gamuda Land (Valencia, Jade Hills, Yen So Vietnam) 2) Automobile : Volkswagen Malaysia, Boon Siew Honda 3) FMCG : Unilever Malaysia, Tohtonku Malaysia The Hot Shoe Show & Co Sdn Bhd (www.hotshoes.com.my) Event Coordinator (Internship) May 2006 - October 2006 (6 months) Kuala Lumpur, Malaysia I chose hotshoes to be the platform for my internship knowing that I will be exposed to the world of events management in a different light. Playing a support role to both my mentor (event director) and the senior event executive, I was roped into both planning and executing various type of events. Eg: Product launches, award dinners, brand and trade roadshows, etc... The biggest highlight of my internship was that I was given 2 (two) opportunities to manage the entire event independently from planning to execution stage. Opportunities like these allowed me to understand the monetary / budgeting part of the event which directly leads to company's revenue. Education Kolej Universiti Sunway Diploma in Convention and Events Management, Conventions & events management · (2005 - 2007) Page 5 of 5