DANIEL DÍAZ
Twitter: @Diaz
Mobile: -
Email:-LinkedIn: www.linkedin.com/in/dediaz
Creative digital marketing strategist with experience working in tech start-ups, film and brands.
Expertise across social (paid and organic), content strategy, PR, events, analytics and email.
EXPERIENCE
12/16-Present
FREELANCE SOCIAL STRATEGY & DIGITAL MARKETING CONSULTANT
Expertise in social media, content strategy, crowdfunding, PR, design, events,
influencer outreach, paid advertising, re-targeting, analytics and email marketing.
Tools: AdRoll, Unbounce, Photoshop, Mailchimp, Sysomos, Brandwatch, Google
Analytics, AdWords, Facebook Ads, LinkedIn Ads, Twitter Ads, Sprout Social and
Hootsuite.
03/15-12/2016
WE ARE COLONY, London
Global film streaming platform, specialising in digital special edition releases.
Head of Audience Marketing
Hired to lead the platform’s marketing strategy, managing a team of three.
▪
Responsible for audience growth and devising the platform’s marketing strategy
across new releases, community, screening events, content, PR and paid
activity.
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Devised release strategies for a total of 99 feature and short films; including
exclusive special edition releases of For the Love of Spock (Global), Backstreet
Boys: Show ‘Em What You’re Made Of (Global), Meet the Patels (Global), The
Lobster (UK & Ireland), 20,000 Days on Earth (UK & Ireland), Time Out of Mind
(UK & Ireland), The Muse (Global) short film starring Ben Whishaw and more.
▪
Solely responsible for management of paid marketing across channels including
Facebook, Twitter, Google Adwords (SEM), AdRoll (re-targeting) and
management of annual budget of £60,000. This included user acquisition
strategies, copywriting, creative, targeting, message testing, ongoing
optimisation and reporting.
▪
Facebook became the platform’s most effective user acquisition channel through custom and look-a-like audiences, re-targeting and micro-budget a/b
testing - and resulted in a 405% growth in paid orders on the platform in August
2015 as well as a subsequent 33% month-on-month growth in paid orders in
September and October 2015. Average CPC of £0.14 and CTR of 4% - varying
depending on the product.
▪
In 12 months of public beta grew the platform’s user base by 127%, generated a
369% growth in purchasers and 318% in orders. During the same period, social
media audiences grew by over 150%. Resulting in users in over 120 countries
and paying customers in over 100. Total platform user growth was 270% during
period.
▪
Tools: Facebook Power Editor, AdRoll, Unbounce, Photoshop, Instapage,
Mailchimp, Sysomos, Brandwatch, Google Analytics, AdWords, Sprout Social
and Hootsuite.
▪
Nominated for Screen Awards 2016 Rising Star award.
06/14-07/14
ORGANIC MARKETING, London
Digital PR and Marketing agency specialising in the film industry
Social Media Manager (Freelance)
▪
Campaign management, copywriting, design, content strategy, analysis and
events.
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Worked closely with media agencies to manage the strategy of paid activity and
budget allocation across social channels. This included creative, copywriting
and targeting.
02/13-05/14
THINK JAM, London
Digital PR and Communications agency specialising in film and entertainment.
Social Media Strategist
Social Media role spanning insight, creative and strategic responsibilities including:
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Campaign management, proposal writing, copywriting, design, content strategy,
analysis and events across theatrical and home entertainment releases.
▪
Worked closely with media agencies to manage the strategy of paid activity and
budget allocation across social channels. This included creative, copywriting
and targeting.
▪
Campaigns included: 12 Years a Slave, Man of Steel, The Hobbit: The Desolation
of Smaug, Filth (2015 BVA Award winning digital campaign), Machete Kills, The
Secret Life of Walter Mitty, Wicked: The Musical, Charlie & The Chocolate
Factory: The Musical, Warner Bros. Harry Potter Studio Tour, Dimension Films,
Big Bang Theory and Spring Breakers.
09/11-02/13
HALL & PARTNERS, London
Global Brand and Communications Research and Strategic Insights agency
Digital Strategy Executive
A new role created to solely drive the use of social media. Responsibilities included:
▪
Social media analysis of conversations surrounding brands and campaigns in
order to provide context, supporting quantitative research projects and
proposals
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Evaluating social and digital campaigns, identifying key themes in conversation
taking place online around our clients and measuring the impact on brand
perception
▪
Driving best practice in the analysis of social media trends, providing companywide training sessions and support on the use of social media in research, and
driving its use throughout the company
EDUCATION-
UNIVERSITY OF EDINBURGH, Edinburgh
MSc Design and Digital Media
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UNIVERSITY COLLEGE LONDON, London
BA (Hons) Linguistics (2:1)
REFERENCES
Available on LinkedIn
