Daniel Caldera

I am a Data Scientist and Business Intelligence consultant with over eight years of experience helping organizations transform complex data into clear, actionable strategies. My professional journey bridges the gap between technical expertise and business vision, allowing me to design solutions that are not only technically sound but also directly aligned with organizational goals.

My background in International Business, combined with a Master’s degree in Big Data & Business Intelligence from Spain, has given me a unique perspective: I understand both the strategic challenges businesses face and the technical possibilities data science offers. Over the years, I have worked with companies in diverse industries including legaltech, logistics, creative services, and hospitality, delivering projects that improve decision-making, optimize operations, and generate sustainable growth.

On the technical side, I am highly skilled in Python, R, SQL, and Google’s ecosystem (BigQuery, Looker Studio, Sheets + Apps Script). I build ETL pipelines, automated reporting systems, and dashboards that track critical KPIs such as revenue, client acquisition, and operational efficiency. I am also experienced in data visualization, ensuring insights are presented in ways that are both clear and persuasive to executives, managers, and stakeholders.

One of my strengths lies in creating automation frameworks that save teams time and reduce human error. For example, I have developed custom scripts to synchronize data between CRMs, Google Sheets, and dashboards, enabling real-time insights without manual intervention. In a previous role, I built a quality-assurance tracking system that combined Google Sheets with Jira, serving as a bridge between technical and operational teams and ensuring accurate, timely reporting across departments.

Beyond technical delivery, I specialize in strategic consulting. I have helped businesses diagnose bottlenecks, design new processes, and implement data-driven models that improve profitability. In creative industries, I have supported projects that balance artistry with structure — designing indicators and analytics systems that allow teams to focus on creativity while maintaining financial clarity.

My approach is always collaborative: I work closely with clients to understand their goals, adapt to their workflows, and design solutions that fit their context. My goal is simple — to help organizations make better decisions, scale with confidence, and transform their ideas into sustainable impact.

If you are looking for someone who combines data science expertise with a strong business orientation, I would be glad to help you turn information into strategy and growth.