Daniel Akpoga Abu

I am a detail-oriented and results-driven Data Analyst with over 3 years of hands-on experience turning raw data into meaningful insights that support data-driven decision-making. Throughout my career, I have worked across diverse industries, leveraging data to drive efficiency, optimize operations, and guide strategic initiatives.

My core strengths lie in my ability to analyze, interpret, and visualize data using a combination of powerful tools and technologies. I am highly proficient in SQL for querying and managing large datasets, as well as in data visualization tools such as Power BI, Tableau, and Looker, which I use to create intuitive dashboards and reports that help stakeholders quickly grasp key metrics and trends. Additionally, I use Python for data manipulation, statistical analysis, and automating workflows, which allows me to manage complex tasks efficiently and accurately.

Over the years, I’ve contributed to projects involving customer behaviour analysis using Amplitude & Posthog, sales forecasting, operational reporting, and KPI monitoring. In each case, I’ve focused on understanding the business context and providing insights that drive measurable impact. Whether it's identifying cost-saving opportunities, improving reporting speed, or tracking performance against strategic goals, I aim to ensure that data becomes a valuable asset for every team I support.

One of my greatest strengths is communication—translating complex findings into clear, actionable recommendations for both technical and non-technical stakeholders. I thrive in collaborative environments and enjoy working closely with product, finance, marketing, and operations teams to uncover hidden patterns, validate assumptions, and support smarter decision-making.

I am also committed to continuous learning and improvement. I actively stay up to date with the latest trends in analytics, business intelligence, and data tools. This mindset has helped me remain flexible and effective in a fast-paced, ever-evolving field.

In summary, I bring a balanced blend of technical expertise, analytical thinking, and business acumen. My goal is not just to crunch numbers, but to tell the story behind the data—enabling organizations to move forward with clarity and confidence. I’m passionate about making data more accessible, more meaningful, and more impactful for everyone I work with.