Daniel Abraham

DANIEL ABRAHAM Graphic Designer | Digital & Web | Print & Editorial | Advertising | Branding danieldesignz.com - Lagos, Nigeria CREATIVITY DRIVEN DESIGNER KEY ACHIEVEMENTS As a graphic designer with over five years of experience, I specialize in creating visually striking designs that enhance brand identity and captivate audiences. My expertise in visual hierarchy, composition, and creative direction ensures that every project is both aesthetically compelling and strategically effective. Passionate about blending creativity with purpose, I transform ideas into impactful visuals that drive engagement and business success. Top Rated Freelancer on Upwork With over 200 completed projects, 50+ five-star reviews, a 100% job success score, and 100+ hours of work, I have consistently demonstrated effectiveness in collaborating with clients. As a result, I was awarded “Top Rated” status, placing me among the top 10% of elite freelancers on the platform. EXPERIENCE Graphic Designer Fluent Conveyors 09/2022 - 02/2025 Remote • Redesigned the overall brand identity, helping to establish their unique brand presence in the industry which improved brand recognition an attracted target audience. • Crafted a comprehensive brand guideline and managed a library of visual assets to maintain consistency across all brand materials and platform. SKILLS Adobe Illustrator Adobe Photoshop Adobe After Effect Adobe Indesign Adobe Express • Collaborated with Marketing team to develop innovative concepts and executed high quality designs for digital and social media campaigns, increasing website traffic by 20%. Brand Identity • Spearheaded the redesign of all marketing materials and developed layouts and graphics for promotional materials, including brochures and catalogs. Presentation Social Media Design • Organized and designed visually appealing trade show booths, banners and promotional merchandise, that attracted potential clients and generated leads. Composition Geenrative Ai UI design Figma Prototyping Collaborative Design System Print Design • Executed web graphics that improved homepage visits, enhancing the overall visitors and target audience online experience • Implementing user-centered design principles to enhance user experience and usability of web and mobile interfaces. Digital Media Designer Courimo Marketing CERTIFICATION AND COURSES Graphic Design Specialization 07/2021 - 05/2022 Remote • Collaborated with marketing teams to develop brand identities and marketing campaigns that resonated with target audiences. • Created interactive visually appealing graphics for advertising campaigns resulting in increased customer engagement. • Executed engaging online ad campaigns for tech startups which saw user acquisition soar by over 200% in their first quarter post-launch. • Collaborated with clients to understand their requirements and provided creative solutions that exceeded their expectations. Certified in Graphic Design Specialization by CalArts through Coursera, mastering visual storytelling, typography, and brand identity. Proficient in applying design principles to create impactful and engaging visuals.” Adobe Graphic Designer Certification Certified Graphic Designer after demonstrated proficiency in Adobe design softwares, strong foundation in design principles, and completion of graphic design course offered by Adobe inc through Cousera. Google Display Ad Certification Freelance Graphic Designer Upwork Inc. 02/2019 - Present Remote • Managed clients’ design projects from concept to production, ensuring deadlines were met and expectations exceeded. • Developed brand guidelines and style manuals for clients to maintain consistency across all marketing materials. • Designed visually appealing packaging for consumer products, leading to a 15% increase in sales. • Created over 100+ high quality presentations used by startups and businesses secure funding from top investors • Executed engaging online ad campaigns for tech startups which saw user acquisition soar. • Utilized cutting-edge design software to create high-fidelity mockups and dynamic animations for client presentations. • Collaborate with Top companies such as HUBSPOT to create visually aligned Marketing material and PDF templates for Lead magnets. Google Display Ads Certified, skilled in creating effective visual ad campaigns across the Google Display Network. Experienced in audience targeting, ad optimization, and performance analysis offered by Google. IDF Design Thinking Certification Certified in Design Thinking demonstrating expertise in user-centered problem-solving, innovation, and iterative design. Skilled in applying empathy-driven research, prototyping, and testing to create impactful solutions. Offered by the Interaction Design Foundation (IDF) EDUCATION West African High School Diploma (WAEC) Eletu Odibo Senior High School 09/2012 Lagos, Nigeria