Danie
Barnard
Info
Date of Birth: 29 December 1986
Marital Status: Married
Driver’s License: Code B
Nationality: South African
Intro
Experienced mobile and web app developer with over 10 years of
expertise in creating innovative, user-friendly applications for iOS,
Android, and the web. Proficient in React Native, Next.js, and modern
development frameworks. Successfully published 5 apps on the Apple
App Store, demonstrating expertise in app development, UI/UX design,
and navigating App Store submission processes. Skilled at building
scalable, high-performing applications with a focus on security,
performance optimization, and seamless user experiences.
Education
Matric 2004 Hoërskool Nylstroom, Nylstroom, Limpopo South Africa.
National Senior Certificate
Leadership & Management
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Successfully led cross-functional teams in the
development and deployment of mobile and web
applications, ensuring projects were delivered on time and
within budget.
Mentored junior developers and provided technical
guidance to enhance team productivity and skill
development.
Demonstrated exceptional decision-making and problemsolving skills, driving the successful completion of
complex app development projects.
Proactively managed project timelines, resources, and
stakeholder expectations, ensuring alignment with
organizational goals.
Facilitated effective communication between team
members, stakeholders, and clients to maintain
transparency and project cohesion.
Championed a collaborative and results-driven work
environment, fostering innovation and efficiency.
Contact
7 Button Road, Hannington
Park, Lynnwood Manor
Pretoria, 0081, South Africa
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Experience-
Full Stack Developer • Bake Media, Pretoria, South Africa
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Joined as Junior Developer and progressed to Full Stack Developer through
consistent performance and skill development.
Contributed to the development and maintenance of web applications, utilizing
modern frameworks such as React, Next.js, and Node.js.
Designed and implemented scalable and secure APIs to support the company’s
growing portfolio of digital products and services.
Collaborated with cross-functional teams, including designers, project managers, and
QA, to ensure seamless project delivery and client satisfaction.
Led high-impact projects by implementing new features, optimizing performance, and
ensuring responsive and user-friendly designs.
Championed best practices in coding, testing, and deployment, resulting in efficient
workflows and reduced bug rates.
Mentored junior developers, fostering a culture of learning and continuous
improvement within the team.
Worked closely with stakeholders to gather requirements, propose solutions, and
deliver projects that aligned with business goals.
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Channel Head • ONSTV, Pretoria, South Africa
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Developed the VOD platform to distribute local Afrikaans content to the global South
African diaspora, enabling seamless access to movies and series.
Built and launched both Android and web apps for streaming, ensuring high-quality
playback and user-friendly navigation across devices.
Successfully negotiated licensing agreements and secured distribution rights for a
diverse catalog of Afrikaans films and series, partnering with content owners and
production companies.
Established and maintained relationships with cinemas in New Zealand and Australia,
driving theatrical releases and expanding audience reach.
Directed the development teams for the VOD platform, prioritizing product
enhancements, feature development, and optimized user experiences.
Collaborated with marketing and PR teams to craft targeted campaigns that boosted
the visibility of Afrikaans content among the diaspora audience.
Monitored app performance, analyzed viewer data, and implemented strategies to
improve content curation and user retention.
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Brand Manager • kykNET International/ Showmax/ Naspers, Johannesburg, South
Africa
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Spearheaded content distribution efforts by negotiating rights for local content from
the main channel to Showmax’s VOD platform, targeting South African diaspora and
expat communities.
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Collaborated with international affiliates to implement effective marketing strategies,
driving customer onboarding and viewership growth.
Managed channel content scheduling, curating an engaging lineup to attract and
retain viewers.
Worked closely with marketing teams to provide strategic insights and guide
promotional activities.
Coordinated sponsorships and partnerships for events in Australia and the
Netherlands, increasing brand visibility and fostering community engagement.
2018–Present
Founder and Managing Director • Barnard Media, Pretoria, South Africa
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Established Barnard Media, specializing in custom web and mobile application
development for diverse industries, leveraging advanced technologies.
Successfully built and launched multiple high-performing web apps and mobile apps,
including AI-powered solutions like Tool Identifier, Car Part Identifier, and PawTrack.
Delivered end-to-end project management, from conceptualization to development
and post-launch support, ensuring timely delivery and client satisfaction.
Integrated SEO best practices into all projects, driving organic traffic and improving
client visibility online.
Designed scalable APIs, implemented modern UI/UX principles, and optimized app
performance to meet high industry standards.
Mentored and guided a team of developers and designers to ensure project success
and foster professional growth.
Expanded the company’s portfolio across industries, earning a reputation for
delivering quality, user-friendly applications.
Focused on continuous innovation, adopting the latest tools and frameworks to
enhance development processes and outcomes.
Skills
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Team Coordination and Leadership
Effective Communication
Strategic Planning and Decision-Making
Mentorship and Team Development
SEO Optimization Expertise
Entrepreneurship and Business Development
Project Management and Organization
Marketing and Promotion Strategies
Financial Management and Budgeting
Proficient in Microsoft Word and Excel
Shopify Backend Operations
Facebook Business Manager Expertise
Google Ads Management
Xero Accounting Software Proficiency
Multilingual: Fluent in English and Afrikaans, with an understanding of Dutch
Summary
Experienced and versatile professional with a dynamic career spanning television production,
entrepreneurship, and leadership roles. Progressed from a Junior Developer to a Full Stack
Developer and later transitioned to roles in television and brand management, contributing
significantly to innovative projects and strategic initiatives.
As Founder of Barnard Media, spearheaded the development of custom web and mobile
apps with a strong focus on user experience and SEO, ensuring client success across
various industries.
Proficient in strategic planning, negotiation, and leadership, with technical expertise in React
Native, Next.js, and SEO best practices. Fluent in English and Afrikaans, with a working
knowledge of Dutch, and adept at fostering innovation and efficiency in teams.
