Danial Ali

Danial Ali Dubai, UAE ·-· - · https://www.linkedin.com/in/qazidanial/ I spearhead digital transformation for clients by launching innovative marketing strategies. Work Experience BlackandBlack Creative Project Manager - SEO Manager February 2022 - Present • Managing Shopify Projects three active clients and 1 retainer client • Project Kick-off questionnaire - Defining Project Timeline • Research needed for functional requirements • Client communication and third party apps proposal • Managing internal dev team and development process • Setup Asana Work Flow and Automation • Account Management & Communicate project status to all internal and external stakeholders • UAT feedback and Quality Assurance • Responsible for preparation of presentation to peers management • GA4 Setup and Configuration • GTM Data Layer Setup and Creating/Configuring E-Commerce Events • Google Ads Enhanced E-Commerce Conversion Setup PurgeSol SEO Team Lead January 2018 - January 2022 • Developing SEO strategy - On Page & Off Page • In depth Keyword Research • Ecommerce Projects • Competitor Analysis • Managing co-ordination of the partners and working groups engaged in project work • Prepare and present presentations to peers management • Project breakdowns/mapping for better organic results • GTM Setup and configuration DigiPro Solutions SEO Expert August 2015 - December 2017 • Responsible for site analytics and testing to drive growth for ecommerce KPIs • Improved user engagement through detailed analytics • Conducting regular audits for client sites • Manage SEO strategy and campaigns to grow user base and improve brand awareness • Affiliate Marketing of the products and offers from different Vendors Dr Najeeb Lectures Team Lead • Idea implementation in Online Portal for subscribers • Managing campaigns for driving sales • E-Commerce specialists and content strategist June 2013 - July 2015 Projects GuestInResidence SEMrush, Frase.io, Screaming Frog, GA4 guestinresidence.com GiGi Hadid - Celebrity Brand 100% Cashmere Products. Project Management and SEO plan of action. Keyword Research and content optimization SwordsSwords MOZ, Screaming Frog, Market Muse swordsswords.com E-commerce store, products related to outdoor gears, swords, knives. Primary target audience is from United States. Separate SEO strategy for Wholesale, Dropshippers and Retail. RevisionSkinCare SEMrush, Market Muse, Screaming Frog revisionskincare.com A skin care luxury brand. Primary target audience is from United States. Performed keyword research, define content strategy, improve UI/UX Retrouve SEMrush, Screaming Frog, SEO Writing Assistant retrouve.com Skincare brand – Social Media Ads Creative Assesment. Primary Audience Canada. In depth keyword research, content strategy Splits59 SEMrush, SEMrush SEO Writing Assistant, Screaming Frog splits59.com Gym and workout apparel. SEO recommendations and Google PLA Skills Project Management: SEO Tools: Content Optimization: PPC - Social Media Management: Google: Asana Kanban Boards, Trello SEMrush, MOZ, ahrefs, Screaming Frog SEMrush SEO Writing Assistant, Market Muse, Frase.io Google Ads, PLA - Google Shopping, Facebook Ads GTM - Events/Conversion Tracking, GA/Google Analytics4, Google Optimize Education COMSATS Institute of Information Technology BS - Computer Science 3 Years DAE - Telecommunication DAE Telecommunication Islamabad, Pakistan January 2011 - January 2015 Rawalpindi Swedish Institute of Technology May 2007 - September 2010